Jim Gilbert

Current

• Board Member, Programming Chair at Florida Direct Marketing, Association
• Weekly Columnist and Contributing Author at NAPCO All About ROI (formerly Catalog Success) magazine and EM+C Magazine
• CEO, Chief Direct & Social Media Marketing Strategist at Gilbert Direct Marketing, Inc

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Past

• Director of Direct Marketing at eDiets.com
• Adjunct Professor, Direct and Electronic Marketing at Miami International University
• Director of Marketing at V12 Group

• Direct Marketing Director at MDR Fitness Corp
• Catalog Marketing Consultant at Hassler Consortium
• VP Operations and Direct Marketing at Under the Canopy, Inc.
• VP Direct Marketing & General Manager at Tressallure General Wig
• Direct Marketing Director at MDR Fitness Corp.
• Direct Marketing Manager at Gold Coast Media
• National Media Specialist at Venture Communications

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7 more...

Education

• New York University

Recommended

38 people have recommended Jim

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• Gilbert Direct Marketing Blog
• Follow me on Twitter
• All About ROI Magazine Column

Jim Gilbert’s Summary

Aggressive, ROI driven direct, catalog & Social Media Marketing Consultant and Agency Owner.

• Consumer and B2B.
• Strategy, planning, analysis, circulation, forecasting
• Creative, copy, design, vendor management.
• Social media strategy, implementation and management.

Some recent projects (not all, just some)

• Set up multiple blogs
• Set up and management of Linkedin and Facebook groups.
• Direct Mail customer acquistion and retention programs.
• Developed numerous strategic and circulation plans.
• Set up email marketing for clients.
• Set up email newsletters for clients.
• Set up of message boards for clients.
• And more...

Additionally:

• Author of weekly Profitable Cataloging column at www.All About ROI.com (formerly Catalog Success Magazine). Contributing author for eMarketing & Commerce (eM+C)

• Adjunct Professor of Direct and Electronic Direct Marketing at Miami International University of Art and Design.

• Programming Chair/Board Member, Florida Direct Marketing Association. Also, manage FDMA Facebook and Linkedin groups

• Creator and manager of the Direct Marketing Questions & Answers Group on Linkedin: http://www.linkedin.com/e/vgh/2080726/

• Creator and manager of the Social Media Marketing Questions & Answers Group on Linkedin: http://www.linkedin.com/groupRegistration?gid=2302912

Jim Gilbert’s Specialties:

Consumer & B2B direct marketing, consulting, creative (copy & design), social media marketing, (blogs, message boards, facebook, twitter, linkedin, video), marketing & mail order operations, planning and analysis, cataloging, customer acquisition and retention, cross sell and upsell development, copywriting, direct mail design, telemarketing scripts, DRTV, Package inserts, card pacs, internet marketing, direct response print advertising, take ones, & more. Author and Professor!

Jim Gilbert’s Experience

• Board Member, Programming Chair

  Florida Direct Marketing, Association

  (Marketing and Advertising industry)

  December 2008 — Present (1 year )

  Board Member and Programming Chair for Florida Direct Marketing Association.

• Weekly Columnist and Contributing Author

  NAPCO All About ROI (formerly Catalog Success) magazine and EM+C Magazine

  (Privately Held; Publishing industry)

  September 2005 — Present (4 years 3 months)

  Author of Contributions to Profit column, and Profitable Cataloging blog for Catalog and Direct Marketing industry trade publication.
  
  http://www.catalogsuccess.com/blogs/jim-gilbert.html?page=1

• CEO, Chief Direct & Social Media Marketing Strategist

  Gilbert Direct Marketing, Inc

  (Privately Held; Marketing and Advertising industry)

  January 1999 — Present (10 years 11 months)

  Social Media Marketing planning through Execution, Direct and catalog marketing consulting, strategic planning, analysis, creative development, vendor selection, P/L analysis, budget, mail plan and circulation planning, recruiting.
  
  Startups, Expansions, Turnarounds!
  
  Other areas of expertise: Direct marketing operations, direct marketing media planning, direct response TV, Inbound/outbound telemarketing, print, multichannel, alternative direct media (package inserts, sunday supplements, FSI's, card decks), and more.

• Director of Direct Marketing

  eDiets.com

  (Public Company; 51-200 employees; DIET; Internet industry)

  February 2008 — October 2008 (9 months)

• Adjunct Professor, Direct and Electronic Marketing

  Miami International University

  (Higher Education industry)

  June 2005 — July 2008 (3 years 2 months)

  Adjunct Professor of direct marketing, at Miami International University.

• Director of Marketing

  V12 Group

  (Privately Held; Marketing and Advertising industry)

  February 2006 — February 2008 (2 years 1 month)

  Marketing leader for financial services direct marketing firm.

• Direct Marketing Director

  MDR Fitness Corp

  (Marketing and Advertising industry)

  1996 — 2007 (11 years )

• Catalog Marketing Consultant

  Hassler Consortium

  (Apparel & Fashion industry)

  January 2004 — March 2005 (1 year 3 months)

  Catalog marketing consultant to men's high end fashion company. Developed all circulation plans, managed all direct marketing vendors, reported results to executive management.

• VP Operations and Direct Marketing

  Under the Canopy, Inc.

  (Privately Held; 1-10 employees; Apparel & Fashion industry)

  April 2002 — October 2004 (2 years 7 months)

  Full P/L responsibility for emerging consumer apparel company’s mail order division.

• VP Direct Marketing & General Manager

  Tressallure General Wig

  (Privately Held; 51-200 employees; Apparel & Fashion industry)

  January 2001 — April 2002 (1 year 4 months)

  General Manager for consumer mail order company.

• Direct Marketing Director

  MDR Fitness Corp.

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  February 1996 — November 1999 (3 years 10 months)

  Creative, direct marketing and operational force behind consumer mail order vitamin company.

• Direct Marketing Manager

  Gold Coast Media

  (Marketing and Advertising industry)

  1994 — 1996 (2 years )

• National Media Specialist

  Venture Communications

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  1992 — 1994 (2 years )

Jim Gilbert’s Education

• New York University

  Direct and Interactive Marketing

Additional Information

Jim Gilbert’s Websites:

• Gilbert Direct Marketing Blog
• Follow me on Twitter
• All About ROI Magazine Column

Jim Gilbert’s Interests:

Direct mail, direct marketing consulting, direct marketing, mail order marketing, ecommerce, catalog marketing, networking, business opportunites, catalog startups, bloggiing on direct marketing and customer service. Direct mail creative development, Direct Response TV development, copy writing, telemarketing script development.

Jim Gilbert’s Honors:

Professor of Direct Marketing, Miami International University of Art and Design, Florida Direct Marketing Association Board of Directors (programming chair)

Jim Gilbert’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch