Direct Marketing Professional, Author and Professor. jimdirect@aol.com
West Palm Beach, Florida Area
- Current
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- Contributing author, columnist, blogger at NAPCO, Catalog Success Magazine
- Adjunct Professor,, Direct Marketing and Board Member Florida Direct Marketing Association at Miami International University
- CEO, Chief Direct Marketing Strategist at Gilbert Direct Marketing, Inc
- Past
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- Director of Direct Marketing at eDiets.com
- Director of Marketing at V12 Group
- Direct Marketing Director at MDR Fitness Corp
- Catalog Marketing Consultant at Hassler Consortium
- VP Operations and Direct Marketing at Under the Canopy, Inc.
- VP Direct Marketing & General Manager at Tressallure General Wig
- Direct Marketing Director at MDR Fitness Corp.
- Direct Marketing Manager at Gold Coast Media
- National Media Specialist at Venture Communications
- Education
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- New York University
- Recommended
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33 people have recommended Jim - Connections
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- Websites
Jim Gilbert’s Summary
Aggressive, ROI driven direct and catalog marketing consultant.
• Consumer and B2B.
• Strategy, planning, analysis, circulation, forecasting
• Creative, copy, design, vendor management.
• Social media strategy and implementation
Some recent projects (not all, just some)
• Set up multiple blogs
• Set up and management of Linkedin and Facebook groups.
• Direct Mail customer acquistion and retention programs.
• Developed numerous strategic and circulation plans
• Set up email marketing for clients.
• Set up email newsletter for clients.
• Set up of message boards for clients.
• And more...
Additionally:
• Author of weekly Profitable Cataloging column at www.catalogsuccess.com. Contributing author for eMarketing & Commerce (eM+C)
• Adjunct Professor of Direct and Electronic Direct Marketing at Miami International University of Art and Design.
• Programming Chair/Board Member, Florida Direct Marketing Association
Jim Gilbert’s Specialties:
Consumer and B2B direct marketing, consulting, creative execution, operations, planning and analysis, cataloging, customer acquisition and retention, cross sell and upsell development, copywriting, direct mail design, telemarketing scripts, DRTV, Package inserts, card pacs, internet marketing, direct response print advertising, take ones, all things direct!
"It ain't creative... unless it sells something!"
Jim Gilbert’s Experience
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Contributing author, columnist, blogger
NAPCO, Catalog Success Magazine
(Privately Held; 201-500 employees; Publishing industry)
September 2005 — Present (3 years 11 months)
Author of Contributions to Profit column, and Profitable Cataloging blog for Catalog and Direct Marketing industry trade publication.
http://www.catalogsuccess.com/blogs/jim-gilbert.html?page=1 -
Adjunct Professor,, Direct Marketing and Board Member Florida Direct Marketing Association
Miami International University
(Higher Education industry)
June 2005 — Present (4 years 2 months)
Adjunct Professor of direct marketing for art, fashion and design university in Miami. Programming Chair for the Florida Direct Marketing Association Board of Directors
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CEO, Chief Direct Marketing Strategist
Gilbert Direct Marketing, Inc
(Marketing and Advertising industry)
January 1999 — Present (10 years 7 months)
Direct and catalog marketing consulting, strategic planning, analysis, creative development, vendor selection, P/L analysis, budget, mail plan and circulation planning, recruiting.
Startups, Expansions, Turnarounds!
Other areas of expertise: Direct marketing operations, direct marketing media planning, direct response TV, Inbound/outbound telemarketing, print, multichannel, alternative direct media (package inserts, sunday supplements, FSI's, card decks), and more. -
Director of Direct Marketing
eDiets.com
(Public Company; 51-200 employees; DIET; Internet industry)
February 2008 — October 2008 (9 months)
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Director of Marketing
V12 Group
(Privately Held; Marketing and Advertising industry)
February 2006 — February 2008 (2 years 1 month)
Marketing leader for financial services direct marketing firm.
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Direct Marketing Director
MDR Fitness Corp
(Marketing and Advertising industry)
1996 — 2007 (11 years)
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Catalog Marketing Consultant
Hassler Consortium
(Apparel & Fashion industry)
January 2004 — March 2005 (1 year 3 months)
Catalog marketing consultant to men's high end fashion company. Developed all circulation plans, managed all direct marketing vendors, reported results to executive management.
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VP Operations and Direct Marketing
Under the Canopy, Inc.
(Privately Held; 1-10 employees; Apparel & Fashion industry)
April 2002 — October 2004 (2 years 7 months)
Full P/L responsibility for emerging consumer apparel company’s mail order division.
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VP Direct Marketing & General Manager
Tressallure General Wig
(Privately Held; 51-200 employees; Apparel & Fashion industry)
January 2001 — April 2002 (1 year 4 months)
General Manager for consumer mail order company.
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Direct Marketing Director
MDR Fitness Corp.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
February 1996 — November 1999 (3 years 10 months)
Creative, direct marketing and operational force behind consumer mail order vitamin company.
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Direct Marketing Manager
Gold Coast Media
(Marketing and Advertising industry)
1994 — 1996 (2 years)
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National Media Specialist
Venture Communications
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1992 — 1994 (2 years)
Jim Gilbert’s Education
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New York University
Direct and Interactive Marketing
Additional Information
Jim Gilbert’s Websites:
Jim Gilbert’s Interests:
Direct mail, direct marketing consulting, direct marketing, mail order marketing, ecommerce, catalog marketing, networking, business opportunites, catalog startups, bloggiing on direct marketing and customer service. Direct mail creative development, Direct Response TV development, copy writing, telemarketing script development.
Jim Gilbert’s Honors:
Professor of Direct Marketing, Miami International University of Art and Design, Florida Direct Marketing Association Board of Directors (programming chair)
Jim Gilbert’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
