Jim Cook

Publishing Professional

Greater Philadelphia Area

Current
  • Sales & Marketing at Sylvatica Solutions
Past
  • Advertising and Events Manager at Montgomery Media
  • Director of Gift & Specialty Retail Sales at The Perseus Books Group
  • Director of Marketing & Sales: Medical at Taylor & Francis, Inc.
Education
  • Indiana University Bloomington
  • Indiana University Bloomington
Connections
19 connections
Industry
Publishing
Websites

Jim Cook’s Summary

A sales and marketing professional with over 20 years of diversified publishing experience. While experience emphasizes sales and marketing, other strengths include product development, product acquisition, strategic planning and business financials.


Jim Cook’s Experience

  • Sales & Marketing

    Sylvatica Solutions

    (Information Technology and Services industry)

    2007Present (2 years)

    Sales Manager for this Web Design and Development Company. Responsibilities include finding and developing new business with individuals and companies who are seeking new websites or to update.

  • Advertising and Events Manager

    Montgomery Media

    (Newspapers industry)

    20082008 (less than a year)

    Advertising Manager for Art Matters Magazine and Events Manager for Company Sponsored Trade Shows (Bridal Shows, Art Shows, etc)

  • Director of Gift & Specialty Retail Sales

    The Perseus Books Group

    (Publishing industry)

    20032007 (4 years)

    Responsible for US Sales to Gift & Specialty Retailers including Independent and National Gift & Specialty Accounts. Direct and manage over 100 commission reps. Coordinate and manage activity with Gift Shows and Showrooms.

  • Director of Marketing & Sales: Medical

    Taylor & Francis, Inc.

    (Publishing industry)

    20012003 (2 years)

    Responsible for North American marketing for the Medical list, including Direct Mail, Conferences, Retail & Wholesale sales. Directed commission reps for conference and hospital sales.

  • Sales Manager: Special Sales & Marketing

    Taylor & Francis, Inc.

    (Publishing industry)

    19992001 (2 years)

    Initiated, developed, and managed a special sales program which included Medical/Specialty Wholesalers, Catalog Booksellers, Conference Booksellers, Internet Booksellers, Corporate and Government, and other Special Sales accounts.

  • Sales Manager: Retail & Wholesale

    Taylor & Francis, Inc.

    (Publishing industry)

    19961999 (3 years)

    Responsible for Retail & College Bookstores, Trade & Library Wholesalers. Directed commission sales groups for independent territory field sales. Handled National retail and wholesale accounts as house accounts.

  • Director of Sales, ITP Group Sales/Marketing

    International Thompson Publishing

    (Publishing industry)

    19951996 (1 year)

    Reported to CEO with full sales and marketing management responsibility for the Professional and Reference Division. Managed a staff of 23, including Field Sales, National Accounts, Special Account Sales, and a sales and marketing management support team. Developed and managed a team dedicated to selling in the retail, wholesale and library distribution channels. Position embraced the development and execution of annual and strategic objectives to support vigorous profit goals.

  • National Sales Manager, Trade/Texbook Sales

    Springhouse Publishing Company

    (Publishing industry)

    19851995 (10 years)

    Responsible for all inside and outside sales programs, and territory marketing efforts. Developed short and long term marketing strategies, sales expansion, new sales programs, employee training and motivation, and other related duties.

  • District Sales Manager, Professional/Reference Sales

    Addison-Wesley / Benjamin Cummings Publishing Company

    (Publishing industry)

    19831985 (2 years)

  • Field Supervisor, Professional / Reference Sales

    Addison-Wesley / Benjamin Cummings Publishing Company

    (Publishing industry)

    19821983 (1 year)

  • Field Sales / Marketing Representative, Professional / Reference Sales

    Addison-Wesley / Benjamin Cummings Publishing Company

    (Publishing industry)

    19791983 (4 years)

  • Instructor: College and High School English, Theatre Arts and Public Speaking

    various schools

    (Higher Education industry)

    19651974 (9 years)


Jim Cook’s Education

  • Indiana University Bloomington

    M.S. , Theatre Arts & Speech / Education

  • Indiana University Bloomington

    B.S. , Theatre Arts & Speech / Education


Additional Information

Jim Cook’s Websites:


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