Jim Stevenson

Current

• Co-founder, Marketing Consultant, Presenter and Writer at International Center for Creativity

Past

• Vice President, Marketing and Communications, Coldwell Banker Ohio NRT Companies at Coldwell Banker Corporate
• Vice President, Marketing and Communication at American Cancer Society, Ohio Division
• Vice President, Digital Marketing at Fahlgren (formerly LSY)

• Co-owner, co-founder at Formula Marketing, LLC
• Director of Marketing at Tasman Motorsports Group/McDonald's Championship Racing

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Education

• The Ohio State University

Recommended

13 people have recommended Jim

Connections

221 connections

Industry

Marketing and Advertising

Jim Stevenson’s Summary

Marketing executive with proven background of creativity, innovation and leadership in branding, advertising, public relations, interactive and marketing strategy and implementation. Deep experience on both the agency and client side in both business-to-business, and business-to-consumer from multiple and diverse disciplines including professional motorsports, not-for-profit, retail, commercial and residential real estate, health care, community mobilization, social marketing and collaborations.

Jim Stevenson’s Specialties:

Global brand product launches, brand identity, online marketing and interactive development, reputation management, public speaking and presentation development, business development, marketing training, creative writing, production supervision, video directing, budget development, staff supervision.

Jim Stevenson’s Experience

• Co-founder, Marketing Consultant, Presenter and Writer

  International Center for Creativity

  (Think Tanks industry)

  October 2002 — Present (7 years 3 months)

  The International Center for Creativity is a creativity think tank and consultancy dedicated to serving the working marketing and design professional, entrepreneurs, and to inspiring and equipping young people for careers in creative fields like industrial, graphic, and interior and exterior space design.

• Vice President, Marketing and Communications, Coldwell Banker Ohio NRT Companies

  Coldwell Banker Corporate

  (Privately Held; Real Estate industry)

  October 2006 — March 2009 (2 years 6 months)

  Coldwell Banker is the largest and first national real estate brand in the world, and NRT is the largest residential real estate brokerage company in the nation. NRT posted more than $193 billion in closed sales volume in 2006.
  
  - Re-branded and reintroduced two local operating companies with fully-integrated, research-based marketing and interactive campaigns in two regions.
  - Launched local chapters of the Coldwell Banker Foundation.
  - Created, recruited and launched the Coldwell Banker Ohio NRT Companies’ Futuring and Innovation Center, a think tank to incubate new ideas.
  - Co-created a nationally-publicized New Home and Condos Division.
  - Co-created a first-of-its-kind partnership with the City of Columbus, local not-for-profit housing groups to represent and market bank-owned projects to rejuvenate neighborhoods.
  - Supervised staff of marketing directors, coordinators, graphic artists, and video coordinators. Budgets, plans and participates in executive-level decision making.

• Vice President, Marketing and Communication

  American Cancer Society, Ohio Division

  (Non-Profit; 1001-5000 employees; Non-Profit Organization Management industry)

  July 2003 — August 2006 (3 years 2 months)

  The ACS is the largest, not-for-profit voluntary health agency dedicated to cancer in the world with annual donations in excess of $850 million. With over 4,500 staff and 2.5 million volunteers nationwide, the brand ranks as one of the most recognized and trusted brands in the world, and is directly responsible for saving thousands of lives through investments in research, education, advocacy and patient services.
  
  - Leadership of all Ohio Division public relations and marketing.
  - Supervise the development of the Division’s annual report.
  - Ohio delegate for the concepting and deployment of a national intranet.
  - Represents Ohio on National Employer Initiative Leadership Group.
  - Delivered the first-of-its-kind, turnkey Corporate Relations program for the Ohio Division.
  - Exceeded presentation and implementation goals by delivering over double the amount of participating companies in the first year.
  - Frequent guest presenter for other Division and National trainings.

• Vice President, Digital Marketing

  Fahlgren (formerly LSY)

  (Marketing and Advertising industry)

  2002 — 2003 (1 year )

  Delivered leadership and management for the digital marketing and development department of six staff members, focused on the support of advertising, public relations and digital-only accounts. (LSY was acquired in June of 2003 and the position was eliminated.)
  
  - Led new business account team to the successful awarding of a project account from the Ohio Department of Transportation to develop a multi-state, multimedia program to promote the Ohio River Scenic Byway project.
  - Lead account manager for Borden Chemical, Worthington Industries, NiSource, United Way of Central Ohio, and Buckeye Power.

• Co-owner, co-founder

  Formula Marketing, LLC

  (Marketing and Advertising industry)

  October 1999 — October 2002 (3 years 1 month)

  This marketing, design and interactive agency specialized in global product launches, brand identity, interactive development, motorsports sponsorship activation and brokering, and achieved a profit every month that is was in business. The firm services such brands as Bob Evans, Mettler-Toledo, Scotts, Pinnacle Data Systems, Algorithm, Brown Motorsports/Ferrari Grand American Team, Guy Smith Racing and more.

• Director of Marketing

  Tasman Motorsports Group/McDonald's Championship Racing

  (Marketing and Advertising industry)

  June 1997 — October 1999 (2 years 5 months)

  International professional racing team with entries in the CART (Championship Auto Racing Teams) FedEx Championship Series, the Dayton IndyLights Championship and the Michelin Super Touring Championship. Team was a frequent winner and series was carried on ABC and ESPN to an international audience providing a dynamic environment for brand activation, customer acquisition, media relations and VIP entertaining. Responsible for the targeting, proposal writing and account management for multi-million dollar client partners including LCI/Qwest, Quaker State, Mitel, Mettler-Toledo, Silicon Graphics (SGI), MTV, Gatorade, Labatt's, TelMex, Honda, Firestone and more.

Jim Stevenson’s Education

• The Ohio State University

  BA , Journalism, Public Relations , 1985 — 1989

  Reporter and copy editor for The Lantern, the daily newspaper of The Ohio State University. Every story submitted to was published, and wrote for a variety of desks including city, campus, sports and arts and entertainment.

  Activities and Societies:

  Four-year member of the Ohio State University Men's Glee Club. This group served as a musical showcase for the university as well as goodwill ambassadors, touring the country performing concerts. Two-year member of the Scarlet and Gray show, a mixed performing ensemble that represented the university at various concerts and events. This group was highly competitive and only accepted 10 men and 10 ladies for the entire school term.

Additional Information

Jim Stevenson’s Interests:

Creativity, innovation, music, classic and racing cars, acoustic guitars, songwriting

Jim Stevenson’s Groups:

- Guest lecturer at Capital University, Franklin University, Ohio University in the areas of public relations, sponsorships, cause-related marketing and e-innovation.
- President, Parent Teacher Fellowship, Worthington Christian Schools (2007 to present).
- Secretary, Indian Hills Residents Association (2006-2008).
- Co-founder and partner in the International Center for Creativity, a consultancy and think tank dedicated to inspiring young people to pursue careers in creativity.
- Founding member of the Linworth Classic Car & Corvette Club.
- Professional musician, singer, songwriter, guitarist with over 400 solo and group
performances, including opening for Chicago, August 1995, and James Taylor,
July 2005. Currently front and lead a worship music band for 500-member congregation.

•    Innovative Recruitment Forum
•    Columbus Society of Communicating Arts
•    Columbus Marketing Executives
•    Corvette Owners & Fans
•    Motorsports Marketing Professionals
•    Motorsports Professionals Group
•    LinktoMotorsports
•    IndyCar Racing
•    Nationwide Children's Hospital Business Buddies

Jim Stevenson’s Honors:

- Recipient of the Crissenger Academic Scholarship, 1985-1989
- Awarded Citizenship of the Year Award, Marion Harding High School, 1985
- Listed in Who's Who of American High School Students
- Listed in Who's Who of American College Students
- National Honor Society Member
- Nominated for 2007 Marketer of the Year for Cincinnati Metro American Marketing Association

Jim Stevenson’s Contact Settings

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