Jim Stengel

Jim Stengel

Founder/President/CEO at The Jim Stengel Company, LLC

Cincinnati Area
Management Consulting

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Jim Stengel's Overview


500+ connections


Jim Stengel's Summary

More than 25 years of experience in marketing at Procter & Gamble, including seven as Global Marketing Officer. Highly respected as a thought leader in the marketing industry, and widely known for leading innovation and for a commitment to building leading-edge marketing capabilities. Currently President/CEO of The Jim Stengel Company, LLC, a think tank and consultancy, conducting proprietary research, generating thought leadership and applying a new framework to drive business growth in today's global economy. The Jim Stengel approach is strategic and holistic, with a mission to "rethink business, branding and life." Currently working with clients in tech, healthcare, fashion, retail and wine/spirits.


Business and brand strategy, marketing, thought leadership, organizational transformation

Jim Stengel's Experience

Adjunct Professor, Marketing

UCLA Anderson School of Management

Educational Institution; 1001-5000 employees; Higher Education industry

June 2009Present (5 years 4 months)

Aiming to strategically rethink marketing and branding, the course blends traditional brand management concepts with a new marketing framework, and offers students a unique 360-degree CMO perspective on branding, incorporating living case studies, local business visits and on-going dialogues about the future of brand marketing.



Privately Held; 201-500 employees; Information Technology and Services industry

2009Present (5 years) Greater Los Angeles Area

MarketShare is an analytics company that helps companies grow by revealing what really drives demand. MarketShare is now widely considered the industry's authority in predictive analytics, cross-media attribution and optimization across all forms of marketing and sales.

Privately Held; 1-10 employees; Marketing and Advertising industry

November 2008Present (5 years 11 months)

The mission of the Jim Stengel Company is to inspire brand and business leaders globally to rethink their marketing to achieve higher performance. The company sets its sights to ignite a movement among business leaders to change their behavior and build their business model on bringing their brand ideals to life in all they do.

Global Marketing Officer

Procter & Gamble

Public Company; 10,001+ employees; PG; Consumer Goods industry

August 2001October 2008 (7 years 3 months)

Oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. In seven years as GMO, personally led the transformation that has firmly established P&G as one of the most admired brand-building companies in the world.

Vice President-Global Baby Care

Procter & Gamble

Public Company; 10,001+ employees; PG; Consumer Goods industry

May 2000July 2001 (1 year 3 months)

Vice President-Europe Baby Care

Procter & Gamble

Public Company; 10,001+ employees; PG; Consumer Goods industry

1997April 2000 (3 years)

Jim Stengel's Skills & Expertise

  1. Marketing Strategy
  2. Organizational Development
  3. Marketing
  4. Thought Leadership
  5. Brand Architecture
  6. Brand Management
  7. Advertising
  8. People Skills
  9. Management
  10. Leadership
  11. Marketing Management
  12. Analytics
  13. Brand Equity
  14. Strategy
  15. Business Development
  16. People Development
  17. Competitive Analysis
  18. Visionary Thinking
  19. Customer Insight
  20. Consumer Products
  21. Cross-functional Team Leadership
  22. Market Research
  23. Segmentation
  24. Integrated Marketing
  25. Market Analysis
  26. Product Marketing
  27. Marketing Communications
  28. Product Development
  29. FMCG
  30. Strategic Partnerships
  31. Global Marketing
  32. Digital Marketing
  33. Consumer Behaviour
  34. Start-ups
  35. Digital Strategy
  36. P&L Management
  37. Product Innovation

View All (37) Skills View Fewer Skills

Jim Stengel's Education

Penn State University



Franklin & Marshall College

BA, Liberal Arts


Lancaster Catholic high school

Jim Stengel's Additional Information


Tennis, cycling, boogie boarding, body surfing - anything outdoors

Groups and Associations:

Current: Board of Directors, AOL; Advisor, MarketShare; Advisor, Myrian Capital: Previous: Board of Directors, Motorola Mobility

Honors and Awards:

Fortune Executive Dream Team CMO - 2011
Advertising Age #1 "Power Player" in marketing - 2003, 2004, 2006 and 2007
Brandweek "Grand Marketer of the Year" - 2005
Penn State University Alumni Fellow
P&G Awarded Cannes Advertiser of the Year - 2008

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