Jim Sherburne

Current

Director, Managed Product Services at Savvis

Past

Managing Partner - President at GMA Group
Senior Director, Product Marketing at Rolta TUSC
Director of Product Marketing at BEA Systems (acquired by Oracle)

Director of Product Marketing at BEA Systems
Sr. Vice President of Marketing at Parasoft Corporation
VP of Product Marketing & GM International at TargetFirst Corporation
Sr. Marketing Product Manager at Silicon Graphics, Inc. (SGI)
Manager Product Marketing at IBM Rational
Managing Director, International at Datastorm Technologies
Director of International Operations, Europe at Nantucket Corporation

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7 more...

Education

University of California, Berkeley
Diablo Valley College

Recommended

6 people have recommended Jim

Connections

500+ connections

Industry

Computer Software

Websites

My Website

Jim Sherburne’s Summary

Sherburne has over twenty years experience in the creation and execution of all aspects of global marketing, product marketing, product management, business development and sales strategies for enterprise software products, focusing on developer and network infrastructure markets. Prior to joining SAVVIS in his role as Director, Managed Product Services for web and middleware solutions of Product Marketing for Virtualization Products, his career has included working with such marquee companies as BEA Systems, Sun Microsystems, IBM-Rational Software, Maxtor and Silicon Graphics, Inc. (SGI) to name a few.

He was previously co-founder of Nantucket Corporation, originators of Clipper, a successful software development environment for dBASE that was acquired by Computer Associates in 1991.

Having lived as an expatriate in both the United Kingdom and Germany, he speaks German and French and has profitably launched numerous foreign subsidiaries, as well as concluding technology acquisitions and joint ventures in both Europe and Asia.

With recent experience in virtualization, complex events processing (CEP), network infrastructure and developer tools, as well as in the business process modeling and analysis arena, he is generally recognized as an expert on performance optimization and application lifecycle management (ALM), with a number of published articles to his credit.

Sherburne holds a BA in Political Science from University of California at Berkeley, specializing in International Relations

Jim Sherburne’s Specialties:

Product marketing, partnerships and alliances, international marketing, strategic marketing, product management

Jim Sherburne’s Experience

Director, Managed Product Services

Savvis

(Public Company; SVVS; Information Technology and Services industry)

June 2009 — Present (6 months)

Responsible for all aspects of Managed Application Middleware and Web product service offerings within the Hosting organization. This includes (among others) all application servers and web servers. I am currently engaged in the productization of offerings for IBM WebSphere, Apace Tomcat, JBoss from RedHat and Oracle WebLogic. Full product P & L responsibility
Managing Partner - President

GMA Group

(Information Technology and Services industry)

August 2007 — June 2009 (1 year 11 months)

Previously: 2000-2002; 2003-2005

Develop & execute marketing & product marketing strategies for an array of high tech companies. Defined global strategic direction & products roadmap as well as detailed international launch strategies, with expertise in virtualization, CEP and all facets of developer markets. Conducted extensive market research to assist in the redefinition & refining of product positioning & revised launch strategies. Managed ongoing strategic third party software vendor relationships. Served as judge for the annual Innovation Challenge conducted by the Thunderbird School of International Management. Clients have included BEA Systems, CollabNet, Cassatt Corportation, Sun Microsystems, IBM, AOL, WebGain , Telelogic, Agitar, Maxtor, Zend Technologies & Embarcadero Technologies.
Senior Director, Product Marketing

Rolta TUSC

(Information Technology and Services industry)

August 2008 — January 2009 (6 months)

Responsible for all aspects of product marketing strategy and roll out of a new line of Service Oriented Architecture (SOA) middleware technology and services practice, with particular emphasis on analyst outreach. A critical component of a SOA, these data virtualization products empower rapid business prototyping that dramatically decision makers to have complete access to data from disparate data sources as well as all the related business logic. Heavily involved in analyst outreach, worked closely with key analysts at both Forrester and Gartner to develop and refine messaging and launch strategies.
Director of Product Marketing

BEA Systems (acquired by Oracle)

(Computer Software industry)

October 2005 — August 2007 (1 year 11 months)
Director of Product Marketing

BEA Systems

(Public Company; BEAS; Computer Software industry)

October 2005 — August 2007 (1 year 11 months)

Senior product marketing role within the WebLogic tools group responsible for emerging technologies, which included virtualization products and complex events processing (CEP) solutions. Spearheaded the marketing and re-launch for the Real Time and Event Driven product line, successfully captured $2.1 million in revenues in the financial services arena as well as a number of other key vertical markets in the initial 6 months following the relaunch. Developed comprehensive global go to market strategy and plans for company's virtualization enabling technologies as a key component of the corporation’s Service Oriented Architecture (SOA) initiatives. Group lead for interaction with key strategic partners like Intel, Hewlett Packard and VMware as well as working closely with the channel organization.
Sr. Vice President of Marketing

Parasoft Corporation

(Privately Held; 201-500 employees; Computer Software industry)

April 2002 — November 2002 (8 months)

Took a brief hiatus from my consulting practice to develop and execute the global marketing strategic plan for this provider of C/C++, Java, Web Services testing software and professional services.

Redefined the strategic focus of the company, leading the shift from a focus on selling to individual developers to the development of coherent enterprise messaging. Totally restructured the marketing organization. Established relationships with key analysts and strategic partners - Gartner, IDC, IBM, Sun, Borland, Wind River and Green Hills.

Redefined product positioning and product strategy, introducing and implementing the concept of Product Marketing and an MRD process. Defined the target audiences. Established key marketing objectives for the company as well as a brand identity and the promotional campaign to implement them. Introduced a web based lead generation program that improved lead capture by 400%.
VP of Product Marketing & GM International

TargetFirst Corporation

(Public Company; 51-200 employees; Computer Software industry)

May 2000 — December 2000 (8 months)

Defined and executed strategy and direction for the product line, as well as that of international sales for this ASP and provider of Internet, SMS and WAP enabled tools and programs that support customer loyalty and retention, targeting primarily wireless service providers in Asia and Europe.

Developed and implemented the product management (PRD and MRD) procedures, resulting in 50% improvements in the time to market. Defined and executed an entry strategy for both Asia and Europe. Worked directly with customers to ensure end user satisfaction and further refine product offerings.
Sr. Marketing Product Manager

Silicon Graphics, Inc. (SGI)

(Public Company; 5001-10,000 employees; Computer Hardware industry)

December 1998 — May 2000 (1 year 6 months)

Managed a small team with full product lifecycle responsibility at this $3 billion high performance-computing manufacturer. Developed the worldwide product roadmap for the company's suite of software development tools, which leveraged approximately $400 million in server revenues. Worked actively with end users to promote this roadmap.

Developed a comprehensive strategic Linux software vision for the corporation as it sought to diversify its product lines from its traditional core high performance IRIX computing customer.
Manager Product Marketing

IBM Rational

(Public Company; 10,001 or more employees; Computer Software industry)

December 1996 — August 1997 (9 months)

Created and managed the Product Marketing team for the flagship Rose Business unit of this $800,000,000 IBM division, a market leader in the development of component based application design tools for enterprise and real time systems environments. Managed a team whose responsibilities included support for major accounts, strategic partnerships, channel marketing and driving the Business Unit's first ever internationalization and localization effort.

Successfully presided over multiple global product launches exceeding revenue targets for the year. The Java product alone sold in excess of $1,000,000 during its first quarter of availability.
Managing Director, International

Datastorm Technologies

(Privately Held; 51-200 employees; Computer Software industry)

September 1991 — January 1994 (2 years 5 months)

Defined and executed the marketing and business development strategy for launching the PROCOMM PLUS data communication product in key international markets. Developed a profitable, international network that included partnerships with distributors, VARs, OEMs and corporate direct sales.

Served as Managing Director of the United Kingdom affiliate, bringing it to full profitability within the first 12 months of operations.

Achieved a five-fold increase of international revenues in the first full year of operations. Initial foreign sales were $380,000 in 1991 prior to my arrival, to $10,000,000 at the end of 1994.
Director of International Operations, Europe

Nantucket Corporation

(Privately Held; 201-500 employees; Computer Software industry)

April 1984 — August 1991 (7 years 5 months)

As co-founder, profitably established four major foreign subsidiaries throughout Europe for this database and application development tools vendor while resident in the United Kingdom and Germany, gaining 70% European market share.

Moved them from total foreign revenues of $200,000 to $27,000,000 for Europe alone.

Jim Sherburne’s Education

University of California, Berkeley

BA , Political Science - International Relations , 1971 — 1973

Activities and Societies:

President Epsilon Chapter Delta Phi Epsilon (National Professional Foreign Service Fraternity)
Diablo Valley College

AA , 1969 — 1971