NBC News Media Disruptor/Content Creator
Washington D.C. Metro Area
- Current
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- Media Disruptor/Content Creator at NBC News
- Past
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- Freelance Television Photojournalist at various national and international news organizations
- Education
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- American University
- Recommended
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1 person has recommended Jim - Connections
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168
connections
- Industry
- Media Production
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Jim Long’s Summary
The explosion of the internet has created limitless choice for consumers, in terms of products, services and media. Over the past few years there has been a boom of non-traditional, non-corporate media. From blogs and audio podcasts, to internet TV shows, a vibrant netroots ecosystem has drawn the attention of an entire generation away from newspapers, broadcast/cable and radio.
With this seismic shift in attention has come an equal shift in ad revenue. Where there is disruption there is opportunity. How do marketers and advertisers connect with empowered, informed consumers in an era where corporate speak is dead? How do networks remain relevant in the IPTV model that is about to burst on the scene. How do workers in traditional media adapt to these new paradigms?
This old media worker sees tremendous opportunity in this disruption. We are beginning to see the emergence of what I call the "micro media mogul" While old media scrambles to mimic and ape what is taking place in social media, these agile, unrestrained micro media moguls just DO it. They make content, create communities, and leverage the aggregate audience for ad revenue and sponsorship deals.
In the emerging world of online video content I bring fifteen years of network television production experience combined with a forward-looking understanding of social media.
Jim Long’s Experience
Jim Long’s Education
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American University
Jim Long’s Contact Settings
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