Jim Lillig

Current

• President at Offeratti
• President & Chief Revenue Strategist at Synergy Intermedia LLC

Past

• Vice President Business Development at Traffic Tactics.com Inc.
• Executive Vice President at Consumer Base LLC
• Vice President, Networks at Top Niche Networks, Inc.

• Director Business Development at Lobster Gram International
• Vice President Marketing at Almond Networks
• Co-Founder/Vice President Marketing at SK Intertainment, Inc.
• Vice President Marketing at AffTrack.com
• Owner at SoftSell, Inc.
• Director Sales & Marketing at Midwest Commercial Painting
• Director Recruitment at Americas College Painters, LLC
• Regional Sales Representative at Aramark Uniform Services
• District Manager at Campus Corps Painters, LLC

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9 more...

Education

• Loyola University in Chicago
• Washington University in St. Louis

Recommended

17 people have recommended Jim

Connections

320 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• My Company

Jim Lillig’s Summary

Eclectic inputs, innovative techniques and results oriented campaigns define what clients have come to expect from me. For 25+ years I have been involved in Direct Marketing companies, and for the last 11, in the online arena. Founding my own consulting group in 1997, Softsell, Inc., gave me an early insight into internet marketing in its initial stages. Building on that experience, I have been able to work with major brands in both online and offline projects to effect major changes in their ad campaign strategies. As one of the early members of the AffTrack team as well as holding VP level positions with B2C and B2B focused companies, my career path has been highlighted with many successful online and offline campaigns. I use this broad swath of experience and expertise to increase the effectiveness of my client base at Offeratti.

Jim Lillig’s Specialties:

Outsourced Affiliate Program Management: program analysis and strategy consulting, program set up and launch on any network or third party affiliate tracking software, super-affiliate recruiting, partner development, ongoing affiliate management.
eCommerce Strategy Consulting: Online subscription/direct marketing revenue enhancement, B2B or B2C lead gen, direct sale strategies.
CPA Network Offer Management: Strategic consulting to maximize results from network distribution of client’s offers.

Jim Lillig’s Experience

• President

  Offeratti

  (Marketing and Advertising industry)

  January 2009 — Present (7 months)

  Offeratti is a CPA marketing network and advertising agency that focuses on optimizing offers before they are released for general consumption. Our monks test them, optimize them, and then they get listed. There has also been a need for a better more transparent CPA network. That and other converging factors make this the right time to launch this concept that I have been working on for over 4 years.

• President & Chief Revenue Strategist

  Synergy Intermedia LLC

  (Marketing and Advertising industry)

  March 2005 — Present (4 years 5 months)

  Synergy Intermedia offers a wide range of performance marketing solutions for advertisers and their agencies. Implementing performance based initiatives such as an affiliate program or CPA network distribution, whether direct sale or lead generation based, can have many benefits for advertisers. Unfortunately there are few roadmaps to guide you on your quest for ROI in this arena. Synergy Intermedia helps clients achieve their online performance marketing goals by being able to help companies navigate these unruly waters and make initiatives install and run smoothly. If your company is seeking an entrance into online performance marketing channels, let our experience and industry contacts work for you. To learn more about how Synergy Intermedia can improve your bottom line, please visit our website at www.synergyintermedia.com.

• Vice President Business Development

  Traffic Tactics.com Inc.

  (Marketing and Advertising industry)

  April 2008 — July 2008 (4 months)

  Traffic Tactics is an online ad agency focusing on developing their clients' brand strategies to facilitate greater sales or lead generations. Traffic Tactics creates their own in-house offers as well as campaigns that help their advertiser clients take advantage of leveraged online media buying, affiliate marketing and Cost Per Action network distribution. In addition to their ad agency clients, Traffic Tactics trains entrepreneurs, ad agencies and businesses on how to capitalize on opportunities for their brand in the online space.
  
  Traffic Tactics latest venture, www.MyBrandedIM.com, combines a universal desktop Instant Messenger application with behavioral ad targeting to create a powerful “social desktop” that brands can use to further develop 1-to-1 relationships with their target audience and existing community of buyers, prospects and subscribers.
  
  As VP Business Development I will be moving these initiatives to the next level and looking for partners to do that with.

• Executive Vice President

  Consumer Base LLC

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  September 2007 — January 2008 (5 months)

  As Exec. VP I will be responsible for growing the OfferZ.com network of offers. In addition, I will also be reaching out to partners to implement cutting edge performance and CPM campaigns that work toward achieving Consumer Base' goals. I look forward to being able to leverage my 10+ years online into this unique and challenging position.

• Vice President, Networks

  Top Niche Networks, Inc.

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  March 2007 — August 2007 (6 months)

  As VP Networks, I am responsible for identifying new opportunities, developing additional resources and partners and increasing sales in new and existing market niches that Top Niche Networks, a subsidiary Top Niche Partners (formerly ASN Cash) are profitable in. I will be uncovering online and offline campaigns that will be able to create optimized performance for specific targeted niches such as Travel, Insurance, Payday Loans and other popular niches where lead generation or performance sales are profit centers. I will also be directing the efforts of a talented staff of media buyers, affiliate managers (to run TNP's extensive partner netwrok), graphic designers and technicians whose only goal is to produce results and provide value for the end user of the campaign. This psotion also affords me a way to capitalize on years of network associations and bring those trusted partners maximum revenues for partnering in both private labeling ventures and across the board brand plays.

• Director Business Development

  Lobster Gram International

  (Privately Held; 11-50 employees; Food & Beverages industry)

  November 2005 — March 2007 (1 year 5 months)

  As Director of Business Development I am in charge of all new business relationships targeting both business gifting (including incentive gifts to employess, present customers and prospects) and personal gifting of the most unique gift in the world, lobsters. I seek out perfomance based relationships online for our affiliate program as well as fee based advertising opportunities for reach to our target markets. I am always looking for companies that can use Lobster Gram's unique gift catalog to build strong internal and external relationships through truly memorable gifts. I also forge relationships for the retail based gift card that Lobster Gram will offer in 2007.

• Vice President Marketing

  Almond Networks

  (Privately Held; 11-50 employees; Computer Software industry)

  July 2003 — October 2005 (2 years 4 months)

  Responsible for Internet Marketing objectives including MP3Dollars.com and MP3DownloadHQ.com. Managed over 4500 affiliates in the MP3Dollars program paying out over $1M per quarter to affiliates for sales of subscription based services.

• Co-Founder/Vice President Marketing

  SK Intertainment, Inc.

  (Privately Held; 11-50 employees; Online Media industry)

  November 1998 — June 2003 (4 years 8 months)

  Responsible for multiple large scale deployments of entertainment related websites focused mainly on mainstream film and cinema releases.

• Vice President Marketing

  AffTrack.com

  (Privately Held; 1-10 employees; Computer Software industry)

  January 2000 — June 2003 (3 years 6 months)

  Responsible for user interface design and sales strategy to affiliate marketing populations, focused on publishers with networks of sites who run multiple performance offers across thise networks. In addition to AffTrack.com, also launched RevTrends.com and RevStats.com, both focused on niche provider solutions for performance relationships.

• Owner

  SoftSell, Inc.

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  March 1997 — January 2001 (3 years 11 months)

  This was my consulting company. Initially engaged in getting companies websites up and running and tuning their online marketing through e-mail, advertising buys and site structure strategy. Clients included CinemaNow.com, MoviesUnlimited.com, and others. Business was closed due to the growth of SK Intertainment, Inc.

• Director Sales & Marketing

  Midwest Commercial Painting

  (Privately Held; 51-200 employees; Construction industry)

  April 1995 — March 1997 (2 years)

  Oversaw operations and marketing in 5 state Midwest region. Responsible for growing company sales and revenue by over 1000%. Implemented marketing initiatives that drove large client adoption in a very tight market. Work was mainly maintenance painting and carpentry to large property management concerns.

• Director Recruitment

  Americas College Painters, LLC

  (Privately Held; 51-200 employees; Construction industry)

  March 1994 — March 1995 (1 year 1 month)

  As Recruitment Director I was responsible for developing new franchisees for ACP's Summer "Own My Own Company" Program. Duties included placing ads in college newspapers and bulletin boards for job postings. Holding "information seminars" for new recruits, as well as interviewing and accepting new franchisees into the system. Duties also included training sessions and writing a 200 page "How To Start A Summer Painting Company" manual. Responsible for company increasing its affiliate base by 50% in the year I was there. Operations were live in 18 states.

• Regional Sales Representative

  Aramark Uniform Services

  (Privately Held; 10,001 or more employees; Environmental Services industry)

  February 1989 — March 1994 (5 years 2 months)

  Responsible for growing contact database from 700 to over 7,500 contacts for Chicago Area Sales Region. Increased Area sales by over 400%. Increased # of long term contracts by 200%. Responsible for intensive RFQ enhancement program implementing at that time, state of the art computer graphics and pictures into on-demand proposal development. Consistently met and exceeded goals set by Sales Management.

• District Manager

  Campus Corps Painters, LLC

  (Privately Held; 201-500 employees; Construction industry)

  April 1980 — March 1989 (9 years)

  Began painting during college, continued after as a DM with responsibility for 200+ employees during summer months. Duties included making up to 43 sales calls per week, managing 10 teams of 4 workers in the setup and execution of residential homes in the Chicago area, including historically significant homes by architects such as Frank Lloyd Wright. Won several awards for paint scheme design and historical correctness for Victorian homes painted. In addition to selling and managing, also helped to develop Direct Marketing mailing plan in implementation which increased overall revenues 750% during my tenure.

Jim Lillig’s Education

• Loyola University in Chicago

  BS , Applied Psychology, Business , August 1984 — January 1987

  Graduated Magna Cum Laude; moderated several semesters of Interpersonal Communications classes; Helped establish the Internship Outreach Program for the Applied Psychology Department.

  Activities and Societies:

  Skilled Helper Certification;

• Washington University in St. Louis

  Film, Psychology 1982 — 1984

  Activities and Societies:

  Phi Delta Theta fraternity

Additional Information

Jim Lillig’s Websites:

• My Company
• My Blog
• My Company

Jim Lillig’s Interests:

internet marketing, domain name buying, go cart racing, golf, my treadmill, and of course making money online from many different sources (and teaching others how to do the same).

Jim Lillig’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch