Jim Lefevere

Current

• Chair, Marketing Work Group at Continua Alliance
• Global Group Manager, Commercial Marketing at Roche Diagnostics

Past

• Global Marketing Manager at Roche Diagnostics
• US Marketing Manager at Roche Diagnostics
• Marketing Manager at RealMed

3 more...

Education

• Indiana University

Recommended

8 people have recommended Jim

Connections

263 connections

Industry

Medical Devices

Websites

• My Website
• My Company
• My Blog

Jim Lefevere’s Summary

Jim Lefevere is an innovative global marketing and technology professional in consumer goods, healthcare, and medical devices. He has the traditional expertise expected of a senior marketing executive with the pioneering enthusiasm of a new marketing entrepreneur. He has worked for Fortune 100 organizations and fast-growth start-ups. Recently named one of the top Forty business professionals under 40 by the Indianapolis Business Journal, Jim currently heads global Internet marketing for Roche’s Diabetes Care Accu-Chek brand.

Jim is also contributing his leadership skills to the Continua Health Alliance as Chair of the Marketing Work Group where he is responsible for leading all marketing activities. Continua is a consortium of companies dedicated to enabling interoperable health care products and solutions worldwide that empowers people and organizations to better health and wellness.

Jim’s focus at Roche is on the interactive strategy, marketing and operations for the global brand. Jim is the strategic architect for global brand web sites and all interactive marketing. He has lead numerous global marketing campaigns and product launch efforts across multiple geographies. He also manages the development of strategic alliances with companies like Google and Forrester Research. Jim’s work for Roche has attracted recognition by industry and technical organizations, earning multiple Web Marketing Awards, honors from the Diagnostics Marketing Association, Hermes Creative Awards, and eHealthcare Awards.

He also blogs on digital strategy, interactive marketing and connected health care at www.jlefevere.com.

Jim Lefevere’s Specialties:

• Proven leader in global setting that drives positive change, builds consensus and executes plans within consumer and health care businesses.

• Successful management of multi-disciplinary teams around common strategic objectives and marketing, sales and execution of large projects both in the U.S. and internationally.

• Track record of building teams, developing innovative programs, alliances and channels for growth and performance.

Jim Lefevere’s Education

• Indiana University

  B.A. , Journalism, Marketing , September 1991 — December 1995

Additional Information

Jim Lefevere’s Websites:

• My Website
• My Company
• My Blog

Jim Lefevere’s Interests:

Management, strategic framework development, consumer marketing, online marketing, interactive marketing, social media, multi-channel marketing programs, and good design/usability.

Jim Lefevere’s Groups:

• Speaker, selected as a industry expert for a EMC Documentum Momentum User Conference, 2004, 2007
• Trained and familiar with Good Promotional Practices and AdvaMed
• Member, Association of Internet Professionals
• Member, Web Analytics Association
• Member, Email Marketing Round Table 2007-Present
• Member, Strategic Marketing Association 2007-Present
• Member, Continua Health Alliance: A consortium to establish a system of interoperable personal telehealth solutions that fosters independence and empowers people and organizations to better manage health and wellness.
• United Way Chairman for Roche Diagnostics Capital Campaign, 2006
• United Way Vice-Chairman for Roche Diagnostics Capital Campaign, 2005
• Community Captain, Hoosiers for Higher Education 2001-present

•    eMarketing Association Network
•    40 Under Forty Global Alumni Society
•    Smaller Indiana
•    Greater Indianapolis Professional Networking Group
•    Social Media Marketing
•    Forrester Leadership Boards
•    Health 2.0
•    Medical Device Development, Marketing And Sales
•    INTERACTIVE & DIGITAL MEDIA GROUP
•    Orthopaedic Marketing
•    Video Commerce
•    MobileHealthWatch
•    Roche Employee Network
•    Indianapolis' Forty Under 40
•    Connected Health Community
•    The Global Crowdsourcing Network
•    Continua
•    mobihealthnews
•    Deal Flow Source
•    Deal Flow Source: Biotech, Pharma & Healthcare

Jim Lefevere’s Honors:

• Interactive marketing work has won multiple industry awards including: The American Advertising Award, Web Marketing Association and Biomedical Marketing Association.

Jim Lefevere’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch