
Senior Vice President of Engineering and Product Development, Principal at MultiDyne Video & Fiber Optic System
Greater Los Angeles Area

Senior Vice President of Engineering and Product Development, Principal at MultiDyne Video & Fiber Optic System
Greater Los Angeles Area
Success-driven Senior Executive with solid track record of building world-class organizations, penetrating diverse market segments, developing global sales and distribution channels, and securing multimillion-dollar contracts that ensure sustainable, profitable growth. Over 15 years of leading engineering, manufacturing, sales, marketing, and operations with a consistent record of exceeding expectations.
Proven Leadership Ability. Hands-on team leader and mentor skilled in equipping and empowering staff to attain peak performance levels. Experienced managing large internal teams, global distributor networks, and vendors/subcontractors.
Industry Pioneer and Adept Strategist. Exceptional ability to resolve complex challenges and deliver unprecedented results. Track record of maximizing product development and marketing efforts by leveraging cutting-edge technologies, such as internet-based marketing, email marketing, and Web 2.0 social media marketing.
Proven abilities in organizational development, strategic planning, and global sales channel management.
Recognized for exemplary work ethic, commitment to quality, and passion for excellence.
Success in broadcast television, professional audiovisual, medical, and government sectors.
Strategic Planning * Market Development * New Product Development * Sales & Marketing Strategies * Web 2.0
Channel Management * Business Development * Strategic Alliances * Organizational Development * HR Management
Manufacturing * Procurement * Engineering * P&L Management * Operational Streamlining * Vendor Management Project Management * Quality Control * IT Management * CRM & ERP Systems * Team Building & Leadership
(Privately Held; Broadcast Media industry)
April 2007 — Present (2 years 8 months)
Success-driven Senior Executive with solid track record of building world-class organizations, penetrating diverse market segments, developing global sales and distribution channels, and securing multimillion-dollar contracts that ensure sustainable, profitable growth. Over 15 years of leading engineering, manufacturing, sales, marketing, and operations with a consistent record of exceeding expectations.
Proven Leadership Ability. Hands-on team leader and mentor skilled in equipping and empowering staff to attain peak performance levels. Experienced managing large internal teams, global distributor networks, and vendors/subcontractors.
Industry Pioneer and Adept Strategist. Exceptional ability to resolve complex challenges and deliver unprecedented results. Track record of maximizing product development and marketing efforts by leveraging cutting-edge technologies, such as internet-based marketing, email marketing, and Web 2.0 social media marketing.
Proven abilities in organizational development, strategic planning, and global sales channel management.
Recognized for exemplary work ethic, commitment to quality, and passion for excellence.
Success in broadcast television, professional audiovisual, medical, and government sectors.
• Promoted through ranks to establish, develop, and direct all company departments and operations, including market research, sales, marketing, advertising, business development, tradeshow planning, public relations, product development, engineering, accounting, procurement, vendor/subcontractor negotiations, human resources, information systems, and IT.
• Generated 25% average annual growth driving revenue from $150K to $6M+ per year.
• Won $1.5M+ contract representing 30% of company’s 2008/2009 revenue to design and develop fiber optic infrastructure for Las Vegas City Center Resort, Casino, Meeting and Convention Center with a state-of-the-art broadcast facility.
(Electrical/Electronic Manufacturing industry)
June 1997 — April 2008 (10 years 11 months)
• Built global sales and distribution network with more than 60 systems integrators, resellers, dealers, and independent representatives in Asia, Middle East, Europe, Africa, Latin America, and North America.
• Negotiated lucrative, 20-year GSA contract with Federal government. Ensured optimal contract support by preparing product line for GSA Advantage! e-commerce site.
• Established company’s first sales and marketing department by personally recruiting, training, developing, and building team of one inside and 25 outside sales representatives, setting sales quotas, creating all marketing collateral, and developing standard procedures and training manuals.
• Gained competitive advantage over larger market players by developing low-cost, high-tech marketing and advertising program including Web 2.0, SEO, PPC, and email marketing that enabled company to maintain constant contact with customers, distributors, and partners worldwide.
• Maintained revenue levels despite declining economic trends through market diversification efforts resulting in expansion into Intelligent Transportation Systems (ITS), Professional Audio Visual (Pro AV), military, CATV, corporate, and IT markets.
• Streamlined business operations, while minimizing costs by automating all sales, support, and accounting functions via state-of-the-art CRM and ERP systems; enabling remote network access through implementation of VPN portal for employee, customer, and vendor use; and developing world-class phone system using global VoIP phone lines.
• Enabled effective A/R management of 500+ active customers and accounts by creating, establishing, and managing formal accounting department, policies, and systems.
• Authored multiple articles and white papers including chapter on Fiber Optic Transmission Systems in National Association of Broadcasters Engineering Handbook. Co-authored one patent and several patents pending on Fiber Optic Transport Systems.
(Privately Held; 1-10 employees; Electrical/Electronic Manufacturing industry)
1989 — 1997 (8 years )
• Negotiated OEM agreements with several vendors to expand the MULTIDYNE product line.
• Specify and Negotiate pricing and contracts with active and passive optical vendors
• Responsible for market research and product development.
• Developed high-end, broadcast quality, RS-250C Short-haul fiber optic product line.
• Design Projects, TS12 Video Test Signal Generator; VDA8505 Field Video DA and Equalizer; AB200 Automatic Bypass; VLD-2 Video Loss, Black, White Detector; DTV100/200 Series SDI Fiber Transport
• Draft product instruction and installation manuals.
(Privately Held; 201-500 employees; Electrical/Electronic Manufacturing industry)
1986 — 1989 (3 years )
• As Project Engineer, designed Hybrid Micro-Electronics for Military and Aerospace applications. Responsible for entire design, fabrication, process and manufacture of $1 to 2 Million hybrid micro-electronic products to military specifications. Managed large engineering team from design through manufacturing through final testing.
MS EE , Masters of Science, Electrical Engineering and Communications , 1988 — 1990
BS EE , Electrical Engineering with Computer Science Option , 1982 — 1986
HS , HS Diploma , 1970 — 1982
New technology, sales and management training, sailing, travel, technical writing
SMPTE Society of Motion Picture and Television Engineers
IEEE, Institute of Electrical and Electronic Engineers
NAB, National Associations of Broadcasters
SBE, Society of Broadcast Engineers
SCTE, Society of Cable Telecommunications Engineers
VSF, Video Services Forum
TAB, The Alternative Board
Patent Pending Fiber Optic Video Network
Authored Chapter on Fiber Optic Transmission Systems for the NAB Engineering Handbook