Jim Hazen

Current

Web Analytics Manager at Lenovo

Past

Sales Operations/ Web Metrics Analyst at IBM
Marketing Manager at Industrial Reports

Education

North Carolina State University
North Carolina State University - College of Management
Appalachian State University

Sanderson

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1 more...

Connections

190 connections

Industry

Computer Hardware

Websites

My Blog

Jim Hazen’s Summary

Dynamic, passionate web analytics manager with over 8 years of experience in web metrics and analytics. Proven leadership ability in driving actions and optimization based on insights from metrics. Excellent communication skills and experienced in both technical and non-technical projects.

Jim Hazen’s Specialties:

Web Analytics, Web Marketing

Jim Hazen’s Experience

Web Analytics Manager

Lenovo

(Public Company; 10,001 or more employees; Computer Hardware industry)

May 2005 — Present (4 years 3 months)

• Lead a worldwide team of web analysts entrusted with the mission of creating, maintaining, and analyzing weekly dashboards for the Worldwide Web Sales and Marketing teams.
• Responsible for presenting performance results and insights of the web business at a weekly meeting with senior management.
• Act as Lenovo’s overall Web Analytics business owner and implemented a vendor solution (Omniture) to allow teams across the globe access to web traffic data to help optimize campaigns and merchandising efforts.
• Support executives and decision makers in providing ad-hoc analysis to drive business cases and decisions.
• Experience in working with outside agencies in regards to Search Engine Marketing, Affiliate Networks, and Comparison Shopping Sites in an effort to drive more sales through lenovo.com.
Sales Operations/ Web Metrics Analyst

IBM

(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)

June 2000 — April 2005 (4 years 11 months)

• Served as primary sales operations analyst for the ibm.com TeleWeb organization.
• Created and maintained performance dashboards for the worldwide ibm.com business.
• Held monthly meetings with key executives to discuss the business performance of the web business and identify opportunities for improvements.
• Analyzed transaction, web traffic, and marketing data to help our geos, brands, and business segments understand their business.
• Business owner for web analytics database.
• Led the Personal Computing Divison Learning Plan to develop Business Analysis / Data Mining education in an effort to grow the skill level of the rest of the organization.
Marketing Manager

Industrial Reports

(Privately Held; Information Services industry)

January 1999 — April 2000 (1 year 4 months)

• Doubled customers within a year.
• Built and implemented the overall marketing strategy and plan.
• Developed a communication stream to increase marketing efficiency and overall effectiveness.
• Conducted market research to target potential clients.
• Maintained client database and deployed data mining to look for profitable customer segments.
• Managed customer service calls and acted as the single point of contact between Industrial Reports and potential and existing clients.
• Performed daily research on new industrial projects and wrote reports for client review.

Jim Hazen’s Education

North Carolina State University

MBA , 2007 — 2009
North Carolina State University - College of Management

MBA , Marketing , 2006 — 2009
Appalachian State University

BA , Marketing, International Business , 1994 — 1998
Sanderson

Additional Information

Jim Hazen’s Websites:

My Blog

Jim Hazen’s Interests:

Web Analytics, Web Marketing, Search Engine Marketing, Database Management, Business Intelligence, Online Communities, Blogging, Baseball

Jim Hazen’s Groups:

NC State Jenkins MBA Program
The Greater IBM Connection: IBM's alumni program for past and present IBM employees
DataShaping Advanced Analytics
Web & Marketing Analytics Group - IQ Workforce