
Strategic Public Relations Consultant
Greater Philadelphia Area

Strategic Public Relations Consultant
Greater Philadelphia Area
Proven executive with exceptional expertise developing and implementing successful public relations strategies. Experienced leader with a solid track record and reputation for building business through coordinated communications, marketing and media relations programs. Outstanding communications, team building, relationship building, organizational and problem solving skills. Consistent record of achieving business objectives by developing and implementing effective, economical and high impact public relations programs
Extensive experience with small businesses, sports and entertainment properties, start-up businesses and entrepreneurs. Industries include technology, financial services, professional services, sports, entertainment, non-profits and specialty healthcare professionals.
(Public Relations and Communications industry)
July 1999 — Present (10 years 5 months)
Public relations consulting practice specializing in developing cost-effective communications campaigns for companies and entrepreneurs. Clients drawn from a variety of industries, including technology, financial services, professional services, non-profits, sports and entertainment. Provides full-scale public relations, marketing and event management services. Create strategies, implement strategies, communicate with diverse constituencies, manage budgets and deliverables.
(Privately Held; 51-200 employees; Information Technology and Services industry)
November 1999 — October 2001 (2 years )
Directed public relations campaigns and assisted in marketing campaigns for a technology company that served the $300 billion global meeting and events industry. Strategic consulting and tactical implementation of successful public relations initiatives, including product launch, press conferences, analyst meetings, and media relations. Earned media coverage included feature stories in the Philadelphia Inquirer, Philadelphia Business Journal, Information Week, Meeting News, Business Travel News, The Daily Deal, and other publications. Reported to Vice President of Marketing and Chief Executive Officer.
(Public Company; 201-500 employees; USIT; Internet industry)
February 1997 — June 1999 (2 years 5 months)
Implemented full-scale public relations and marketing program for start-up company and was instrumental in the growth of the company from a privately-held firm in two cities with 35 employees to a publicly-traded company with over 300 employees in six cities. Created public relations and marketing strategies and tactics for company and its clients. Managed three full-time employees and one-part time employee, as well as two outside public relations agencies and other vendors. Earned media coverage included the New York Times, Fast Company, Advertising Age, Adweek, Brandweek, Internet Week, Red Herring and other national media. Reported to President and Chief Executive Officer.
(Privately Held; 11-50 employees; Events Services industry)
May 1995 — January 1997 (1 year 9 months)
Directed daily public relations and media relations activities for men's over-35 professional tennis tour, with weeklong events in major media markets including Tokyo, Los Angeles, New York, Boston, Miami, Seattle and Houston. Managed all media opportunities for celebrity athletes including Jimmy Connors, Bjorn Borg and John McEnroe. Traveled to all events in each city, managed on-site operations in each city, and interfaced with major corporate sponsors including John Nuveen & Co., Citibank, Coopers & Lybrand and others. Managed on-site staff, as well as headquarters staff. Reported to Managing Partner.
(Non-Profit; 1001-5000 employees; Higher Education industry)
April 1990 — May 1995 (5 years 2 months)
Directed all public relations and other marketing efforts for NCAA Division I intercollegiate athletic program with 24 men's and women's teams. Interfaced with executives at Big East Conference, Yankee Conference, NCAA, ECAC and other athletic conferences. Personally responsible for all activities for mens basketball and football. Managed on-site production for live television broadcasts in conjunction with CBS Television Network and ESPN, among others. Directed full-time staff of three and part-time staff of over 20, as well as outside vendors. Responsibilities also included game-day strategies, media campaigns, direct mail, media relations, event production, and game day operations in press box, pressroom, stadiums and arenas. Traveled extensively throughout U.S. Reported to Director of Intercollegiate Athletics and President of University.
(Non-Profit; 1001-5000 employees; Higher Education industry)
September 1984 — April 1990 (5 years 8 months)
Coordinated public relations activities for a variety of athletic teams in this NCAA Division I intercollegiate athletic program, including mens and womens track and field, cross country, swimming and diving, tennis, lacrosse and soccer; baseball, softball, field hockey, ice hockey, wrestling, golf, and womens basketball. Assisted the director with mens basketball and football public relations activities, including game day operations. Reported to Sports Information Director and Director of Athletics.
Bachelor's , English , September 1980 — May 1984
Completed two years of three-year program, Villanova University Graduate School, working towards a Master's degree in English.
Business development; Philadelphia Phillies baseball; Movies; Reading biographies, Mickey Spillane paperbacks, and Hard Case Crime paperbacks; Superman memorabilia.
Union League of Philadelphia (2001-2004); Philadelphia Chapter of the Public Relations Society of America (1997-2001); Philadelphia Public Relations Association (2006-present).
Notre Dame High School (Lawrenceville, NJ) Alumni Hall of Fame (2002); Multiple awards for excellence in publications from the College Sports Information Directors of America (1985-1995).