
Managing Partner - Media Refined INC.
Greater New York City Area

Managing Partner - Media Refined INC.
Greater New York City Area
Interested in and motivated by all things in the digital marketing arena. Working with and consulting for large holding company's all the way down to small start ups.
· Web Analytics Systems and Integration
· Affiliate Networks and Systems
· Performance Based Media
· Brand Marketing
· Continuity Program Evaluation and Acquisition
· Online Lead Generation and Customer Acquisition
· Website Development Management
· Online Revenue Models
· Organic Search Engine Optimization
· Paid Search Management
· Contextual and Behavioral
· Image Based Online Media
· Third Party Adserving Systems
(Privately Held; 1-10 employees; Marketing and Advertising industry)
May 2007 — Present (1 year 1 month)
Manage all day to day company activities including: Project management of site builds for internal marketing vehicles and for client builds, paid search auditing, organic search strategy design as well as personnel and outsource management.
(Public Company; 10,001 or more employees; YHOO; Internet industry)
December 2007 — April 2008 (5 months)
Working in a consultancy role as an online marketing expert responsible for monetizing the Yahoo! Finance property by partnering with its various business units to develop world-class advertising products and programs. Leveraging strong B2B marketing expertise, creativity and strategic vision, driving advertising revenue by creating compelling value propositions and communicating persuasive stories to the Yahoo! sales force and its clients.
(Privately Held; 1-10 employees; Publishing industry)
May 2006 — May 2007 (1 year 1 month)
Investing partner who collaborated to bring the company from paper to production. Tasked with managing all online content and and digital ad revenue.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
July 2005 — May 2007 (1 year 11 months)
Oversaw and guided all aspects of the company's inception. Launched the company's interactive direct response group and consulted with founder on day to day issues.
(Public Company; 1001-5000 employees; AQNT; Marketing and Advertising industry)
January 2007 — May 2007 (5 months)
Handled advanced technical solutions for half of the agency's clients including the two largest clients in the New York branch.
(Public Company; 1001-5000 employees; AQNT; Marketing and Advertising industry)
April 2005 — January 2007 (1 year 10 months)
Digital Media Planner for top Pharmaceutical Company
(Marketing and Advertising industry)
2004 — 2005 (1 year)
1999 — 2004