
Senior brand experience counsel
Greater Chicago Area

Senior brand experience counsel
Greater Chicago Area
Part alchemist, part sherpa, part director and part producer, Jim is a trusted advisor and accomplished business leader. He brings a diverse set of lenses and perspectives to his work; focused on the union of brand offering and experience design.
Jim has a depth of real-world experience as an architectural and graphic designer, musician, artist, chef and passionate student of the remarkableness of life. This empowers him to bring a holistic, authentic and innovative flavor and tone to the development, evolution and revolution of brands and their expression. Paired with his design thinking, his ability to inspire people, to collaborate with organizations and to navigate the complexity of markets and business, Jim is able to dig deep into a company’s soul, galvanize its essence and communicate its true potential.
For over 30 years, Jim has helped businesses uncover their authenticity, generate the courage, create bold ideas and sustain the commitment to new, truly differentiating products, experiences and environments.
His clients include; Starbucks, the Tennis Corporation of America, Sears, Getty, The Coffee Bean & Tea Leaf, AT&T, JDL Development Corporation, the Frank Russell Company, the Buona Companies, Florsheim, Exxon, Kraft, Tishman, Wendy’s, among many others.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
1992 — Present (16 years)
Founder and creator of Spark's human, inclusive, innovation and brand development approach.
Spark helps businesses uncover their authenticity, generate the courage, create bold ideas and sustain the commitment to new, truly differentiating products, experiences and environments.
(Privately Held; 11-50 employees; Commercial Real Estate industry)
April 1989 — January 1991 (1 year 10 months)
(Marketing and Advertising industry)
1973 — 1990 (17 years)
(Privately Held; 51-200 employees; Design industry)
September 1973 — March 1989 (15 years 7 months)
Senior business development Principal in charge of major projects for the real estate and coporate sectors. Clients included: AT&T, Ameritech, LaSalle Partners, JMB Development Corp., United Way, Kraft, Tishman, and many others.
Leading, Chicago based, Commercial Architectural Interior Design Firm. Acquired by Fortune 100 service company PHH Inc. in 1988
(Design industry)
1980 — 1985 (5 years)
Office and design team leader, Senior business development and client liason. Major project work for Westminster Development Corp., Exxon, Getty Oil, Phleps Dunbar, CNG Producing Corp. Gulf
BA, Graphic Design, Fine Arts, 1968 — 1972
Art Major 1964 — 1967