
Emerson's Chief Blogger and Communications Manager
Austin, Texas Area

Emerson's Chief Blogger and Communications Manager
Austin, Texas Area
Chief Blogger of Emerson Process Experts, www.EmersonProcessXperts.com and global communications manager for Emerson's Systems and Solutions business. Responsible for managing communications organization for multi-hundred million B2B brand.
Motto-Simplify and Execute. Communications is rapidly changing from a one-way broadcast medium to a two-way dialog that today's social media technologies offer. I like to take a hands on approach from developing the objectives to building the strategy and executing the tactics.
Brand management, blogging, website development and management, advertising, copy writing, budgeting, program management, electrical engineering, systems engineering, master in business administration, server administrator, email administrator/list manager, podcaster, screencaster, SharePoint developer and administrator, Google search appliance administrator, Movable Type developer and administrator, Linux/Apache/MySQL/PHP enthusiast.
(Educational Institution; 1-10 employees; Education Management industry)
June 2002 — Present (6 years 2 months)
Manage the small business server and run www.AustinTennisAcademy.com website and SharePoint intranet site. Manage the Microsoft Exchange Server and distribution lists for the 100+ parents and families enrolled in the Austin Tennis Academy.
(Public Company; 10,001 or more employees; EMR; Industrial Automation industry)
May 1999 — Present (9 years 3 months)
I am Emerson's first blogger, www.EmersonProcessXperts.com and big advocate of social media-based communications.
I have many years of experience in product management, marketing communications and brand building for a B2B global multi-hundred million dollar brand, DeltaV. This control system grew out of a skunkworks effort in the mid-to-late 90s.
(Public Company; 10,001 or more employees; EMR; Industrial Automation industry)
January 1995 — May 1999 (4 years 5 months)
Skunkworks/offsite development, startup with a large company, Communications/diagnostic product focus, promotion/launch focus
(Public Company; Industrial Automation industry)
1993 — 1995 (2 years)
Program managed third-party alliance program.
(Public Company; EMR; Industrial Automation industry)
1990 — 1993 (3 years)
Perform customer presentations and demonstrations, develop and attend industry trade shows, educate global sales force.
(Public Company; Industrial Automation industry)
1988 — 1990 (2 years)
Business Development for Oil & Gas and Refining industry process manufacturers.
(Public Company; 5001-10,000 employees; Oil & Energy industry)
1984 — 1988 (4 years)
Offshore Oil & Gas production systems engineer responsible for design/commissioning/operations staff training for safety shutdown systems, control systems, power generation/distribution systems, telecommunications.
MBA, Marketing and Management, September 1986 — June 1988
BSEE, Electrical Engineering, January 1980 — December 1984
new technologies and gadgets, tennis parenting, blogging, social media, Ubuntu Linux and open source stuff, hiking
Austin Tennis Academy volunteer (see www.AustinTennisAcademy.com), Construction Industry Institute (www.construction-institute.org) Brand Development team member, American Marketing Association
Key note speaker for upcoming ISA Sales and Marketing Conference - http://twurl.nl/lc0d4s
Emerson Process Experts blog use as example (p.114) in best-selling book, Groundswell, by Forrester Research principal analysts Josh Bernoff and Charlene Li - http://twurl.nl/hdphnd
Emerson Process Experts blog featured in Strategies and Tools for Corporate Blogging book by John Cass
Named a "top marketer blog" by Forrester Research Senior Analyst, Peter Kim (July 12, 2007) - http://twurl.nl/i0br74
Quoted in Wall Street Journal (February 6, 2007) - http://twurl.nl/a233pt
3 Patents filed
Presented at New Comm Forum, April 2008 - http://twurl.nl/y1gthd
Presented RSS and Blog Case Study at the Houston Chapter of the American Marketing Association - November 2007, September 2006