Principal / Creative Director at TANK
Melbourne Area, Australia
Principal / Creative Director at TANK
Melbourne Area, Australia
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I am ultimately passionate about investing a business, product, organisation or event with an insightful brand idea that can translate across multiple mediums and engage with a customer on a far more powerful and meaningful level.
My career has shaped the way I perceive the role of the graphic design firm and how it deserves a seat at the boardroom table as adviser, creator and catalyst for change and innovation.
I work with clients to develop insightful strategy on their projects ensuring that the ideas we generate are relevant to our client's brief and continually push the envelope to ensure our ultimate goal of client satisfaction is met.
My 16 years experience working in design firms and branding consultancies, means that I am able to improve business performance through both creative design solutions and insightful brand strategy. Throughout my experience I have worked with both local, national and international organisations - ranging from the local St Kilda Festival, Triple R and Sustainability Victoria to Telstra, TRUenergy, Melbourne Commonwealth Games and Lonely Planet.
Continually proactive in working to improve our industry, I am also a member of the 2007 AGDA council.
brand identity, creative direction, brand strategy, digital strategy
(Marketing and Advertising industry)
September 2007 — Present (1 year 11 months)
TANK is a successful Melbourne branding agency.
My role at TANK sees me bridging the gap between strategic thinking and graphic design.
I work on brand strategy, naming, corporate branding, brand identity and brand architecture projects; as well as lead creative development once insight has been found through our discovery workshops.
I believe in brand experiences that are honest, sincere and true.
To exist, a brand must connect and engage with an organisation, its customers and the people that influence it everyday. It must have depth, relevance and meaning – otherwise it is mere wallpaper.
TANK is a place where ideas thrive, individuals are respected and insightful strategy blends with inspired creativity. It's what creates remarkable experiences.
Masters of Design , 2006 — 2007
BA Advertising & Marketing , 1993 — 1995
Ass Dip Marketing Communications , 1993 — 1995
Buyer Behaviour, Marketing Principles, Marketing Communications
brand identity, corporate identity, brand strategy, marketing, insights, management, new technology, trends, ideas, creativity, design, photography
Australian Graphic Design Association, MADC
4 MADC 2007 Finalists
(Corporate Identity, Consumer website, Book Design)
2 MADC 2007 Bronze Awards
(Corporate Identity/Branded Environment, Consumer Website, Book Design)