Jiayuan Li

Music Girl Media - Touring - Branding - China - US

Location
Greater Los Angeles Area
Industry
Online Media

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Jiayuan Li's Overview

Current
  • Founder at Music Girl Media
Past

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Education
Connections

367 connections

Websites

Jiayuan Li's Summary

Music Girl Media - Bring rock, electronic, contemporary, new media musical shows to China. Promote Chinese artists tour US.

Musicians Institute 2011 - Music business entrepreneur program.

Software engineer - Developing web, ecommerce and social sites for clients in music, publishing, consumer products, and commercial real estate. Brands I worked with Vevo, MixingBowl, Rolling Rock, Bud Light, Budweiser, Jaguar, Land Rover, CTMT. Expert on integrating business and technology, and building long term client relationships.

Specialties

Music - Tour Management, Artist Management, Branding & Promotion.
Software - Project life cycle: SDLC, Agile, Scrum.
Technologies - C#, .Net 3.5/2.0/ASP.Net, Monorail MVC/ASP.Net Web Form frameworks, NVelocity engine, Visual Studio 2008/2005, SQL Server 2005/Oracle 10g, NHibernate ORM, Javascript, AJAX, CSS, SVN Tortoise.

Jiayuan Li's Experience

Founder

Music Girl Media

July 2011 – Present (2 years 9 months)

Develop and manage artist/band tour in China; Brand and promote artists on Chinese and English music and social sites. Current projects: rock, electronic, world music, indie.

Freddy And The Phantoms (roots rock group, Denmark) - Shadows Across The Country 2012 album release China tour (November 2011 - September 2012). Worked with contacts at festivals, venues, promoters, TV show, digital distribution in China. Managed band's Chinese profile on social and music sites Weibo and Douban. Managed and promoted album Shadows Across the Country (2012) on English social and music sites, Facebook, Twitter, Youtube, Soundcloud, Spotify. Worked with venues in Hamburg Germany for band's Europe tour.

Ruhan Jia (classical crossover singer, Shanghai, China) - Album Time To Grow US Release (June 2012). New York conference and showcase http://ruhan-timetogrow.com

Sabrina Carpenter (child singer/actress, U.S.) - China Promotion (August - September 2011). Managed Sabrina's Chinese social presence and identified her target audiences on music and video sites. Promoted on-air interview via Hello Hollywood show. Developed contacts with Chinese music promoters.

Tour Publicist/Social Media Marketing Intern

MusicDish China

Privately Held; 1-10 employees; Music industry

December 2011 – March 2012 (4 months)

Chinese band Shanren North America tour (March 2012)
- Crowd funding campaign http://bit.ly/xaoZAO

Managed the tour marketing plan. Oversaw tour crowd-funding campaign on Rockethub.com and user generated song remix campaign on ClubCreate.com via social networking.

PR/Publicity - Promoted Shanren and the campaign in Chinese and English media, newspaper, TV, radio and on social sites, Facebook, Twitter, and Pinterest. Secured press conference and media at touring destinations. Coordinated band interviews and media reporting on NYTV8, Sinovision TV, World Journal, Xinhua News, and China Press.

Social Promotion/Fan Engagement - Sourced and supervised outreach to college Chinese organizations and music interest groups. Managed organizers and fan relationships at touring destinations. Secured social events at Shanren shows.

Created press releases in English and Chinese to promote artists/bands in China and US. Managed MusicDish China Chinese social sites on Weibo and Douban, etc. Promoted ticket contests for Zebra music festival in China.

Social Media Markerting Associate

Q Music Collective

February 2011 – July 2011 (6 months) Hollywood, CA

Musician Duner LP Release – Built Duner social media presence. Created artist web site and profiles on Facebook, Twitter, and ReverbNation. Implemented bandcamp.com for direct to fans digital downloads and distributor TuneCore for iTune.

Show Producer – Worked in team and organized a 5-act evening show at Hard Rock Cafe Hollywood in June 2011 where musician Duner performed.

Marketing Intern

LaFamos PR & Branding

Music industry

October 2010 – December 2010 (3 months) Hollywood, CA

Indie Artist Marketing - Marketing Campaign, A&R. Evaluated indie artist genres and audiences. Managed marketing plans and show calendars.

.Net Developer

VEVO

Privately Held; 51-200 employees; Entertainment industry

November 2009 – July 2010 (9 months)

Music Video - Digital Distribution, Web Services

Services Integration – API Developer/Analyst retrieved metrics from partners: Youtube (Videos), CrowdFactory (User Profiles), Freewheel (Ads), and TradeScape (Marketing Dashboard).

Distributor Integration - Supported video importing from label distributors.

Social Integration - Evaluated Facebook social plug-in features.

Technologies - REST API, C# 3.5, .Net MVC, LINQ to SQL, SQL Server 2008, Jquery, Javascript, CSS, Ajax, XML, MS Team Foundation, JIRA.

Software Engineer

Ripple6, Inc.

Privately Held; 11-50 employees; Internet industry

December 2008 – July 2009 (8 months)

Social Media - Social Networking, Digital Communication, Social Media Marketing

White label social networking sites – Developer developed recipe social networking site Mixingbowl.com and parenting Parents.com for Garnett magazine publishers. Business Analyst analyzed features, Ask/Answer, Recommendations, Search Algorithm, and News Feed.

Technologies – SaaS, Lucene Search, Monorail MVC, Velocity engine, Nhibernate, C#/.Net 3.5, SQL Server 2005, Javascript, CSS, Ajax, XML, Subversion Tortoise.

Senior Developer

Assured Guaranty

Public Company; 201-500 employees; Financial Services industry

August 2007 – October 2008 (1 year 3 months)

Underwriting - Bond Insurance, Public Finance

Underwriting Streamlining - Lead Developer designed and developed insurance underwriting intranet. Delivered deal tracking features: E-document Automation, Round Robin Underwriter Assignment, Refunding, Debt Service and Productivity Reporting.

Technologies – C#/.Net 2.0, ASP.Net, Javascript, Ajax, XML, Toad/Oracle 10g/PL SQL, SourceSafe.

Consultant (through Application Engineering Group)

Anheuser-Busch Companies, Inc.

Public Company; 10,001+ employees; BUD; Food & Beverages industry

November 2006 – June 2007 (8 months)

Consumer Relationship Management - Direct Marketing, Email Campaigns

Direct Email Marketing – Developer created consumer profiles from web promotions and contests for brands Budweiser, Bud Light and Rolling Rock. Business Analyst to create functional stories for developer teams using Use Cases, Logical View and Component view.

Technologies – Visual Studio 2003, C#, .Net 1.1, Toad/Oracle 9i/10g, Enterprise Architect, Business Objects 6.5, MS Visio, PL/SQL, Visual SourceSafe.

Application Developer

NSI

Privately Held; 201-500 employees; Marketing and Advertising industry

December 2005 – November 2006 (1 year)

Channel Marketing - Auto Digital Asset Management, B-to-B eCommerce

Jaguar/Land Rover Branding – Developed digital asset management portals for the dealership franchise. Delivered features: Drag and Drop Content Module, Shopping Cart, Item Selection.

Technologies - Open-source DotNetNuke framework, C#/.Net 1.1, SQL Server 2005, Microsoft Visio, Visual SourceSafe.

Consultant (through G.A. Sullivan Consultants/Avanade)

Colliers Turley Martin Tucker

Privately Held; 1001-5000 employees; Commercial Real Estate industry

November 1999 – October 2005 (6 years)

Brokerage & Market Research - Properties, Listings, Comps, Market Intelligence. Developed brokerage information system that serviced CTMT for 9 years.

Jiayuan Li's Courses

  • Certificate, Music Business Entrepreneur Program

    Musicians Institute

    • Concert and Tour Production
    • Personal Management
    • Music Law I-II
    • Music Publishing
    • Music Distribution
    • Marketing & Promotion
    • Agents & Attorneys
    • Social Media & Fan Management
    • The Record Company
    • Networking Strategies
    • Music Business Careers
    • Media Relations
    • Computers In Business
    • Music Licensing and Supervision
    • Start and Run a Record Label
    • Own and Operate Music Business
    • Independent Artist Marketing
    • Preparing Your Business Plan
    • Broadcast Strategies
    • Showcase Promotion
    • Music Industry Internship

Jiayuan Li's Languages

  • English

    (Native or bilingual proficiency)

  • Mandarin Chinese

    (Native or bilingual proficiency)

Jiayuan Li's Skills & Expertise

  1. People Skills
  2. Branding & Identity
  3. Tour Booking
  4. Artist Management
  5. China Business Development
  6. Digital Strategy
  7. Digital Music Marketing
  8. Mobile Marketing Tours
  9. Software Development
  10. Agile Project Management
  11. AJAX
  12. C#
  13. Social Media
  14. Social Media Marketing
  15. Facebook
  16. Social Networking
  17. Email Marketing
  18. JavaScript
  19. Twitter
  20. Entrepreneurship
  21. Press Releases
  22. Advertising
  23. Video
  24. Marketing
  25. Market Research
  26. Publishing
  27. Music
  28. CRM
  29. Television
  30. Direct Marketing
  31. Digital Media
  32. CSS
  33. Web Analytics
  34. Digital Marketing
  35. SEO
  36. Online Marketing
  37. Online Advertising
  38. Photography
  39. Mobile Marketing

View All (39) Skills View Fewer Skills

Jiayuan Li's Volunteer Experience & Causes

  • Volunteer Experience

    • Event Planner Assistant

      Digital Music Forum West
      October 2011 – October 2011 (1 month)

      Volunteer - Managed registration and coordination at the conference.

    • Volunteer

      KCRW
      • Arts and Culture
      December 2011 – December 2011 (1 month)

      Hospitality and rider preparation for Christmas concert at Orpheum Theatre in Los Angeles. http://www.kcrw.com/events/are-friends-eclectic-holiday-concert-series

  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Education
      • Science and Technology

Jiayuan Li's Education

Musicians Institute

Certificate, Music Business Entrepreneur Program

2010 – 2011

Activities and Societies: Organized a live show at Hard Rock Hollywood with my classmates.

Washington University in St. Louis

BS, System Science and Engineering; MS Information Resource Management

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