Jia Liu

Jia Liu

PJA Advertising + Marketing Intern; Integrated Marketing Communication M.A Candidate

Greater Boston Area

Current
Past
  • Intern/ Assistant Marketing Manager at Nuovomedia Labs
  • Assistant Store Manager at Bella Fashions
Education
  • Suffolk University
  • Diablo Valley College
  • Hunan University of Science and Technology
Connections
113 connections
Industry
Marketing and Advertising
Websites

Jia Liu’s Summary

Research experienced Marketing Communication professional in planning services with a special focus on interactive media strategy and digital branding

Jia Liu’s Specialties:

New media channel research, Audience online behavior analysis and targeting, Competitive marketing analysis


Jia Liu’s Experience

  • Account Planning and Interactive Dept. Intern

    PJA Advertising + Marketing

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    May 2008Present (7 months)

    Developed analysis deck on audience behavior and attitudes, online channels and content usage, emerging interactive marketing tactics, and competitors' channel structure for Invitrogen, Trizetto, TrendMicro, Novell, and iCAD

    Conducted audience and channel analysis for Boston Scientific on how to best reach the Chinese medical professionals and assisted on competitive matrix of its Thematic Directions and Tactics Deck

    Collaborated on competitive insights, audience persona, and channel discovery for initiating GE CARESCAPE Monitoring Solutions 2009 campaign

    Recruited Chinese Biologists to participate in PJA life science global focus group and liaisoned on logistic issues.

    Contributed to pitching projects for FTI Consulting, Newell Rubbermaid, and Juniper Networks on audience verbatims, competitive audits, key message discovery, and branding structures

    Worked with and presented to account and creative teams during brainstorming sessions on research findings and insights

  • Intern/ Assistant Marketing Manager

    Nuovomedia Labs

    (Privately Held; 1-10 employees; Online Media industry)

    November 2007February 2008 (4 months)

    Proposed social media marketing strategies and conducted social networking sites and best practices research for Merck EX-US unbranded educational campaign

    Updated market research and funding contacts for Citizim, the interactive news platform

  • Assistant Store Manager

    Bella Fashions

    (Privately Held; 1-10 employees; Retail industry)

    20052007 (2 years)

    Performed sales and assisted in QuickBooks POS system customer database implementation and management

    Consulted Store Manager on holiday and seasonal sales promotion strategies.

    Initiated direct mail ads campaign and designed window displays and billboards

    Created employee kit and trained new employees


Jia Liu’s Education

  • Suffolk University

    M.A, Integrated Marketing Communication, 20072008

    German Global Business Seminar May, 2008
    Conducted case studies and presented to corporate senior managers and executives at German headquarters
    2008 Beijing Summer Olympics Marketing Campaign, Adidas
    North America Sub-Compact Car Market Research and Evaluation, Volkswagen

    The Guardian Chinese Version Trial Project Feb-Mar,2008
    Helped project team to recruit U.S. Based Chinese translators and translated 15 Guardian articles into Chinese in 3 weeks

  • Diablo Valley College

    20052007

    GPA 3.75, Related Courses: Macro Economics, Marketing, Statistics, Mass Media

  • Hunan University of Science and Technology

    B.A, Chinese Language and Literature, 20012005

    Honor Student & First-place Scholarship


Additional Information

Jia Liu’s Websites:

Jia Liu’s Interests:

Digital marketing, translation, photographing, cooking

Jia Liu’s Groups:

Yeeyan.com,
ToastMaster @ MIT,
Dynamic women in business @ 2008 HBS

  •    Women For Hire
  •    MarketingProfs
  •    Suffolk University Alumni Group

Jia Liu’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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