PJA Advertising + Marketing Intern; Integrated Marketing Communication M.A Candidate
Greater Boston Area
- Current
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- Account Planning and Interactive Dept. Intern at PJA Advertising + Marketing
- Past
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- Intern/ Assistant Marketing Manager at Nuovomedia Labs
- Assistant Store Manager at Bella Fashions
- Education
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- Suffolk University
- Diablo Valley College
- Hunan University of Science and Technology
- Recommended
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2 people have recommended Jia - Connections
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113
connections
- Industry
- Marketing and Advertising
- Websites
Jia Liu’s Summary
Research experienced Marketing Communication professional in planning services with a special focus on interactive media strategy and digital branding
Jia Liu’s Specialties:
New media channel research, Audience online behavior analysis and targeting, Competitive marketing analysis
Jia Liu’s Experience
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Account Planning and Interactive Dept. Intern
PJA Advertising + Marketing
(Privately Held; 11-50 employees; Marketing and Advertising industry)
May 2008 — Present (7 months)
Developed analysis deck on audience behavior and attitudes, online channels and content usage, emerging interactive marketing tactics, and competitors' channel structure for Invitrogen, Trizetto, TrendMicro, Novell, and iCAD
Conducted audience and channel analysis for Boston Scientific on how to best reach the Chinese medical professionals and assisted on competitive matrix of its Thematic Directions and Tactics Deck
Collaborated on competitive insights, audience persona, and channel discovery for initiating GE CARESCAPE Monitoring Solutions 2009 campaign
Recruited Chinese Biologists to participate in PJA life science global focus group and liaisoned on logistic issues.
Contributed to pitching projects for FTI Consulting, Newell Rubbermaid, and Juniper Networks on audience verbatims, competitive audits, key message discovery, and branding structures
Worked with and presented to account and creative teams during brainstorming sessions on research findings and insights -
Intern/ Assistant Marketing Manager
Nuovomedia Labs
(Privately Held; 1-10 employees; Online Media industry)
November 2007 — February 2008 (4 months)
Proposed social media marketing strategies and conducted social networking sites and best practices research for Merck EX-US unbranded educational campaign
Updated market research and funding contacts for Citizim, the interactive news platform -
Assistant Store Manager
Bella Fashions
(Privately Held; 1-10 employees; Retail industry)
2005 — 2007 (2 years)
Performed sales and assisted in QuickBooks POS system customer database implementation and management
Consulted Store Manager on holiday and seasonal sales promotion strategies.
Initiated direct mail ads campaign and designed window displays and billboards
Created employee kit and trained new employees
Jia Liu’s Education
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Suffolk University
M.A, Integrated Marketing Communication, 2007 — 2008
German Global Business Seminar May, 2008
Conducted case studies and presented to corporate senior managers and executives at German headquarters
2008 Beijing Summer Olympics Marketing Campaign, Adidas
North America Sub-Compact Car Market Research and Evaluation, Volkswagen
The Guardian Chinese Version Trial Project Feb-Mar,2008
Helped project team to recruit U.S. Based Chinese translators and translated 15 Guardian articles into Chinese in 3 weeks -
Diablo Valley College
2005 — 2007
GPA 3.75, Related Courses: Macro Economics, Marketing, Statistics, Mass Media
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Hunan University of Science and Technology
B.A, Chinese Language and Literature, 2001 — 2005
Honor Student & First-place Scholarship
Additional Information
Jia Liu’s Websites:
Jia Liu’s Interests:
Digital marketing, translation, photographing, cooking
Jia Liu’s Groups:
Yeeyan.com,
ToastMaster @ MIT,
Dynamic women in business @ 2008 HBS
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Women For Hire -
MarketingProfs -
Suffolk University Alumni Group
Jia Liu’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
