Jia (Jasmine) Liu | 刘佳

Current

Business Development and Client Services Manager at CSOFT International

Past

Account Planning and Interactive Dept. Intern at PJA Advertising + Marketing
Intern/ Assistant Marketing Manager at Nuovomedia Labs
Assistant Store Manager at Bella Fashions

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Education

Suffolk University
Diablo Valley College
Hunan University of Science and Technology

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Recommended

3 people have recommended Jia (Jasmine)

Connections

217 connections

Industry

Translation and Localization

Jia (Jasmine) Liu | 刘佳’s Summary

With academic and professional background in language and marketing communications, I had been focusing on new media marketing and research both in B2B and B2C sectors during my graduate school years.

I brought my research and new media knowledge into my current business development position with CSOFT, a leading supplier in the translation and localization industry. My main responsibilities include prospecting clients with needs to launch products and services to other countries and serving key accounts with customized localization solutions to support their globalization strategy. In the meantime, I work closely with our MKT dept to increase brand visibility and grow our reputation through old and new marketing channels.

After work, I volunteer for the TedtoChina initiative to spread inspiring ideas to Chinese audiences. I'm also interested in food, health, and brand and may pursue another degree in food psychology. Last but not least, I'm a big fan of photography and cooking.

Jia (Jasmine) Liu | 刘佳’s Experience

Business Development and Client Services Manager

CSOFT International

(Privately Held; Translation and Localization industry)

February 2009 — Present (10 months)

Identify and secure major accounts from multinational companies typically in IT and Telecom, Manufacturing, and Life Sciences

Create and implement sales strategies and written proposals

Maintain long-term relationships with key accounts

Work closely with the Operations Department to coordinate project execution

Responsible for prospecting and building new accounts
Account Planning and Interactive Dept. Intern

PJA Advertising + Marketing

(Privately Held; Marketing and Advertising industry)

May 2008 — December 2008 (8 months)

Developed analysis deck on audience behavior and attitudes, online channels and content usage, emerging interactive marketing tactics, and competitors' channel structure for Invitrogen, Trizetto, TrendMicro, Novell, and iCAD

Conducted audience and channel analysis for Boston Scientific on how to best reach the Chinese medical professionals and assisted on competitive matrix of its Thematic Directions and Tactics Deck

Collaborated on competitive insights, audience persona, and channel discovery for initiating GE CARESCAPE Monitoring Solutions 2009 campaign

Recruited Chinese Biologists to participate in PJA life science global focus group and liaisoned on logistic issues.

Contributed to pitching projects for FTI Consulting, Newell Rubbermaid, and Juniper Networks on audience verbatims, competitive audits, key message discovery, and branding structures

Worked with and presented to account and creative teams during brainstorming sessions on research findings and insights
Intern/ Assistant Marketing Manager

Nuovomedia Labs

(Privately Held; 1-10 employees; Education Management industry)

November 2007 — February 2008 (4 months)

Proposed social media marketing strategies and conducted social networking sites and best practices research for pitching Merck EX-US unbranded educational campaign

Updated market research and funding contacts for Citizim, the interactive news platform
Assistant Store Manager

Bella Fashions

(Privately Held; 1-10 employees; Retail industry)

2005 — 2007 (2 years )

Performed sales and assisted in QuickBooks POS system customer database implementation and management

Consulted Store Manager on holiday and seasonal sales promotion strategies.

Initiated direct mail ads campaign and designed window displays and billboards

Created employee kit and trained new employees

Jia (Jasmine) Liu | 刘佳’s Education

Suffolk University

M.A , Integrated Marketing Communication , 2007 — 2008

GPA 3.65, CLAS and PHD Grant Holder

German Global Business Seminar May, 2008
Conducted case studies and presented to corporate senior managers and executives at German headquarters
2008 Beijing Summer Olympics Marketing Campaign, Adidas
North America Sub-Compact Car Market Research and Evaluation, Volkswagen

The Guardian Chinese Version Trial Project Feb-Mar,2008
Helped project team to recruit U.S. Based Chinese translators and translated 15 Guardian articles into Chinese in 3 weeks
Diablo Valley College

2005 — 2007

GPA 3.75, Related Courses: Macro Economics, Marketing, Statistics, Mass Media
Hunan University of Science and Technology

B.A , Chinese Language and Literature , 2001 — 2005

Honor Student & First-place Scholarship
Ranked No.2 in the 2005 Graduate School Entrance Exam for the Sociolinguistics MA program at Sun Yat-Sen University.