Director of Online Media LegalZoom
Greater Los Angeles Area
- Current
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- Director of Online Media at LegalZoom
- Founder at SEO Intelligence Inc.
- Founder/Publisher at Blogebrity
- President at SimpleSEM
- Past
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- Director of Search Engine Marketing at Tribal DDB
- Sr. Data Analytics Manager at McElroy Communications
- Category Optimizer at Overture Services/Yahoo
- Media Analyst / Planner at Zentropy Partners - MRM
- Category Analyst at Yahoo!
- Education
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- University of Southern California
- Recommended
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38 people have recommended Jeremy - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Jeremy Hermanns (jhermanns@legalzoom.com)’s Summary
Search engine specialist, former Overture/Yahoo! employee, certified Google Advertising Professional, Yahoo! Advertising Ambassador. Graduate of the University of Southern California, licensed private pilot, an accomplished sailor, and a hamburger connoisseur.
Jeremy Hermanns (jhermanns@legalzoom.com)’s Specialties:
SEO and Pay-Per-Click (PPC) expert, algorithmic rules based bidding, competitive analysis, specialist in web analytics. Viral marketing, corporate blogging, content development.
Jeremy Hermanns (jhermanns@legalzoom.com)’s Experience
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Director of Online Media
LegalZoom
(Privately Held; 201-500 employees; Legal Services industry)
May 2007 — Present (2 years 7 months)
Evaluate new SEM Agency relationship, formation of in-house Paid Search tracking/tools/webservices. Structuring and working with legacy technical team for implementation custom tracking cookie and js mechanism. Expanding SEM keyword sets, new account taxonomy - reorg., and redefining of KPI's. PPC Optimization including Google, Yahoo, MSN, Ask, and others.
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Founder
SEO Intelligence Inc.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
February 2007 — Present (2 years 10 months)
- Designed and Built Early Prototype
- Managed Outsourcing and Build of Functional Beta Application.
- Lead Development Team and Project Group
- Launch of Beta Application -
Founder/Publisher
Blogebrity
(Privately Held; 1-10 employees; Online Media industry)
May 2005 — Present (4 years 7 months)
Created/founded Blogebrity in May 2005 for the Contagious Media Showdown; won the Technorati Prize for the most inbound links. Despite industry speculation of our demise/fakery, the site remains live (with traffic constantly on the rise), with possible print magazine, movie-tv, and other offline brand extensions forthcoming.
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President
SimpleSEM
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2004 — Present (5 years 11 months)
SimpleSEM provides Search Engine Marketing (PPC) and Search Engine Optimization (SEO) services to Clients throughout the US and Europe. Since its inception in 2004, SimpleSEM has set the standard for “boutique” full-service Search Marketing and Optimization firms.
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Director of Search Engine Marketing
Tribal DDB
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
August 2004 — May 2007 (2 years 10 months)
Jeremy oversees TribalDDB's pay-per-click and search engine optimization groups for a diverse client list that includes: MobilOil, Solvay Labs, Abbott Labs, eHarmony, Wells Fargo, Jose Cuervo and more. Mr. Hermanns joined TribalDDB in 2004, after helping to develop the category and direct sales department at Yahoo!/Overture.
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Sr. Data Analytics Manager
McElroy Communications
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 2004 — August 2004 (5 months)
Managed all analytics projects for Nestle and select specialty brands. Assessed client’s reporting needs and developed guidelines for all current and forthcoming campaigns. Partnered with the production and technology teams to implement tracking components for campaigns.Developed a niche, targeted marketing proposal for Nestle’s search efforts.
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Category Optimizer
Overture Services/Yahoo
(Public Company; 1001-5000 employees; YHOO; Marketing and Advertising industry)
October 2003 — April 2004 (7 months)
Developed process to identify, segment and drive top service tier account growth and optimization within sales organization. Clients included, but not limited to: HP, Dell, AOL, Travelocity, Mitsubishi, FullSpectrum Lending. Supported Category Team in development to drive overall revenue/RPS. Management of keyword trend/seasonality initiatives (Taxonomy and Yield Analysis). Expert on search marketing and online media business models.
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Media Analyst / Planner
Zentropy Partners - MRM
(Public Company; 5001-10,000 employees; IPG; Marketing and Advertising industry)
February 2003 — October 2003 (9 months)
Assisted analytic and planning duties for B2B and B2C online advertising performance for Microsoft, GM, and many others agency clients. Compiled/Assembled raw marketing data, quantitative and qualitative analysis producing/designing performance reports used by Zentropy and various clients. Integrated with other departments within Zentropy implementing marketing performance data for development of ongoing marketing strategies and new business RFPs.
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Category Analyst
Yahoo!
(Marketing and Advertising industry)
2002 — 2003 (1 year )
Jeremy Hermanns (jhermanns@legalzoom.com)’s Education
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University of Southern California
BA , Annenberg School of Communications , 1995 — 1999
- Activities and Societies:
- Phi Delta Theta Social Fraternity, Phi Alpha Delta Pre Law Fraternity
Additional Information
Jeremy Hermanns (jhermanns@legalzoom.com)’s Websites:
Jeremy Hermanns (jhermanns@legalzoom.com)’s Groups:
Google Advertising Professional, Yahoo Search Ambassador and Search Engine Marketing and Professional Organization Member - SEMPO., Elite Retreat '08
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Inbound Marketers - For Marketing Professionals -
Yahoo! -
Phi Alpha Delta Law Fraternity (P.A.D.) -
USC Phi Delta Theta Alumni -
Ebusiness professionals -
The Official USC Alumni Association Group -
USC Annenberg School for Communication & Journalism -
Online Advertising Professionals -
Sr level Internet Marketers Group, Internet Marketing Professionals Only. -
Digital LA -
Sales/Marketing VP's & Directors - Software & Technology -
ex Overture -
oDesk -
LAUX (User Experience Los Angeles)
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SEOintelligence -
USGovernment101 - What did your government do today? Just the facts without the opinions
Jeremy Hermanns (jhermanns@legalzoom.com)’s Honors:
Technorati Prize (in the 1st-ever Contagious Media Showdown, presented by Eyebeam) for Blogebrity.
