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Jay Habegger’s Summary
Jay Habegger is a digital media pioneer and co-founder of Boston-based OwnerIQ, Inc.. OwnerIQ is an online advertising firm that has invented Ownership Targeting: target your online campaign based on the knowledge of what consumers own.
OwnerIQ acquires ownership information through consumer interaction with online product support information, online retailers and consumer opinion sites. OwnerIQ’s audience of more than 20 million consumers supports highly effective, Ownership Targeted online media offerings executed through a proprietary ad buying platform that integrates directly with leading advertising supported websites, such as Yahoo and Google.
Prior to OwnerIQ, Jay was the CEO and President of Bitpipe, leading the company from its beginnings through its sale to TechTarget in 2004 in a $40M transaction. While at Bitpipe, Jay pioneered the development of online media that leveraged technology company white papers for lead generation.
