Jason Forbes

Group Vice President, Strategy & New Products

Greater New York City Area

Current
  • Group Vice President, Strategy & New Products at Time Warner
Past
  • Vice President, Digital Strategy & Transformation, Media at Capgemini
  • Senior Manager, Media Strategy & Transformation at Cap Gemini Ernst & Young
  • Strategy Manager at PepsiCo
  • Managing Consultant at Gemini Consulting
  • Management Consultant at KPMG
Education
  • IMD (International Institute for Management Development) - Business Programs
  • INSEAD
  • Trinity College, Dublin
  • Harvard Business School
Connections
135 connections
Industry
Online Media

Jason Forbes’s Summary

Senior executive with a track record of success in strategy, business development and execution of global teams across the United States, Europe & Asia. Deep experience in managing theatrical, broadcast, publishing, ad sales and digital media across distribution platforms at leadership and board levels. Work since 2006 has focused on expanding media sales by enhancing revenue streams through advanced products and go to market models and since 2003 in digital media, leading the Capgemini practice on the business side for clients to successfully design, build and launch digital initiatives across the music, video and publishing sub-segments.

Jason Forbes’s Specialties:

• Advanced Media Sales (Addressability, overlays and interactive models)
• Advanced Advertising & Targeting (Contextual, Behavioral, Demographic, Psychographic etc.)
• Online 2.0 media enablement
• Market valuation and sizing in media
• Customer needs analysis (conjoint and other)
• Digital media proposition definition
• Digital and physical revenue stream management
• Capability definition (from asset ingestion through to post purchase support)
• Alliance option analysis and costing


Jason Forbes’s Experience

  • Group Vice President, Strategy & New Products

    Time Warner

    (Public Company; 10,001 or more employees; twx; Broadcast Media industry)

    March 2008Present (5 months)

    Leader of Strategy & New Products group, reporting to the President of Media Sales on future state definition and execution across new products and go to market operating models including 3rd party commercials, capability ownership paths and financial realization.

  • Vice President, Digital Strategy & Transformation, Media

    Capgemini

    (Public Company; 10,001 or more employees; Online Media industry)

    January 2003February 2008 (5 years 2 months)

    Head of digital strategy and transformation consulting in Media & Entertainment with accountability for business development and building of media, broadband and retailers in digital intiatives and launch

  • Senior Manager, Media Strategy & Transformation

    Cap Gemini Ernst & Young

    (Public Company; 10,001 or more employees; Online Media industry)

    February 2000December 2002 (2 years 11 months)

    Division lead in First Phase services for the analysis and design of transformation programs for leading wireless and wireline providers across Europe

  • Strategy Manager

    PepsiCo

    (Public Company; 10,001 or more employees; Consumer Goods industry)

    19992000 (1 year)

    Strategy Manager for cross European and US ventures & IS restructuring

    • Reported to members of European Board in managing and prioritizing B2C & B2B projects in Europe, US & Latin America across Pepsi, Fritolay & Tropicana divisions.

    • Managed team who developed a $12 million business case for European IS integration.

  • Managing Consultant

    Gemini Consulting

    (Public Company; 1001-5000 employees; Management Consulting industry)

    19971999 (2 years)

    • Path to Profit, European lead for research analysis offering across top 5 major European industry accounts; London & Paris
    • Team manager across First phase enegagements in the telecoms and retail space

  • Management Consultant

    KPMG

    (Public Company; 10,001 or more employees; Management Consulting industry)

    19961997 (1 year)

    Management Consultant in telecoms and financial services division


Jason Forbes’s Education

  • IMD (International Institute for Management Development) - Business Programs

    MBA - Dean's Honours List, Leadership & Finance, 20022002

    Activities and Societies:
    • Winner of Hans award for overall Excellence in Achievement across the year
    • Top 10 finish achieved in core examinations
    • Selected for leadership team in Bosnian Foreign Direct Investment project with 1 week on the ground analysis and final presentation to FIPA (Bosnian marketing agency)
    • CMO lead for Vodafone international consulting project with key recommendations adopted and integrated for 2003, Budapest, Hungary
  • INSEAD

    Certificate, Young Manager's Program, 20002000

  • Trinity College, Dublin

    MA & BBS, International Business & Economics, 19921996

  • Harvard Business School

    Certificate, Finance, 1994


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