Jason Forbes

Current

• Senior Vice President, Strategy, New Products & Marketing at Time Warner Cable Media Sales

Past

• Group Vice President, Strategy & New Products at Time Warner
• Vice President, Digital Strategy & Transformation, Media at Capgemini
• Senior Manager, Media Strategy & Transformation at Cap Gemini Ernst & Young

• Strategy Manager at PepsiCo
• Managing Consultant at Gemini Consulting
• Management Consultant at KPMG

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Education

• IMD (International Institute for Management Development) - Business Programs
• INSEAD
• Trinity College, Dublin

• Harvard Business School

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1 more...

Connections

153 connections

Industry

Online Media

Jason Forbes’s Summary

Senior executive with a track record of success in strategy, business development and execution of global teams across the United States, Europe & Asia. Deep experience in managing theatrical, broadcast, publishing, ad sales and digital media across distribution platforms at leadership and board levels. Work since 2006 has focused on expanding media sales by enhancing revenue streams through advanced go to market models most recently with Time Warner and since 2003 in digital media, formerly leading the Capgemini business side practice for clients to successfully design, build and launch digital initiatives across the music, video and publishing sub-segments.

Jason Forbes’s Specialties:

• Advanced Media Sales (Dynamic Ad Insertion, Addressability & Interactive models)
• DDI (Data Driven Intelligence in mediation and BI products and services)
• Advanced Advertising (Advertisiing enhancement based impression based ROI, Media Mix and Buying lifecycle optimization)
• Online 3.0 media enablement
• Market valuation, sizing and alliance options in media
• Customer needs analysis (conjoint and other)
• Capability definition (from asset ingestion through to post purchase support)

Jason Forbes’s Experience

• Senior Vice President, Strategy, New Products & Marketing

  Time Warner Cable Media Sales

  (Public Company; TWX; Marketing and Advertising industry)

  March 2009 — Present (5 months)

  Overall head of Strategy, New Products and Marketing in agency and advertiser campaign enablement across linear, VOD, online and advanced advertising classes of products and services.

• Group Vice President, Strategy & New Products

  Time Warner

  (Broadcast Media industry)

  March 2008 — February 2009 (1 year)

  Leader of Strategy & New Products group, reporting to the President of Media Sales on future state definition and execution across new products and go to market operating models including 3rd party commercials, capability ownership paths and financial realization.

• Vice President, Digital Strategy & Transformation, Media

  Capgemini

  (Public Company; 10,001 or more employees; Online Media industry)

  January 2003 — February 2008 (5 years 2 months)

  Head of digital strategy and transformation consulting in Media & Entertainment with accountability for business development and building of media, broadband and retailers in digital intiatives and launch

• Senior Manager, Media Strategy & Transformation

  Cap Gemini Ernst & Young

  (Public Company; 10,001 or more employees; Online Media industry)

  February 2000 — December 2002 (2 years 11 months)

  Division lead in First Phase services for the analysis and design of transformation programs for leading wireless and wireline providers across Europe

• Strategy Manager

  PepsiCo

  (Public Company; 10,001 or more employees; Consumer Goods industry)

  1999 — 2000 (1 year)

  Strategy Manager for cross European and US ventures & IS restructuring
  
  • Reported to members of European Board in managing and prioritizing B2C & B2B projects in Europe, US & Latin America across Pepsi, Fritolay & Tropicana divisions.
  
  • Managed team who developed a $12 million business case for European IS integration.

• Managing Consultant

  Gemini Consulting

  (Public Company; 1001-5000 employees; Management Consulting industry)

  1997 — 1999 (2 years)

  • Path to Profit, European lead for research analysis offering across top 5 major European industry accounts; London & Paris
  • Team manager across First phase enegagements in the telecoms and retail space

• Management Consultant

  KPMG

  (Public Company; 10,001 or more employees; Management Consulting industry)

  1996 — 1997 (1 year)

  Management Consultant in telecoms and financial services division

Jason Forbes’s Education

• IMD (International Institute for Management Development) - Business Programs

  MBA - Dean's Honours List , Leadership & Finance , 2002 — 2002

  Activities and Societies:

  • Winner of Hans award for overall Excellence in Achievement across the year
  • Top 10 finish achieved in core examinations
  • Selected for leadership team in Bosnian Foreign Direct Investment project with 1 week on the ground analysis and final presentation to FIPA (Bosnian marketing agency)
  • CMO lead for Vodafone international consulting project with key recommendations adopted and integrated for 2003, Budapest, Hungary

• INSEAD

  Certificate , Young Manager's Program , 2000 — 2000

• Trinity College, Dublin

  MA & BBS , International Business & Economics , 1992 — 1996

• Harvard Business School

  Certificate , Finance , 1994