
Owner fackeldeyfinds / klantropoloog (human to human marketer), business inspirator & innovator
Nijmegen Area, Netherlands

Owner fackeldeyfinds / klantropoloog (human to human marketer), business inspirator & innovator
Nijmegen Area, Netherlands
As long as I can remember, I have had a passion for people (consumers, customers, patients & users) brands & technology.
I'm an innovative, creative, and energized human-to-human marketer and connector who is addicted to online oxygen but has (offline) retail experience too.
My experience and goals are lying in:
On- & Offline human-to-human marketing ( klantropologie)
Business inspiration: blogger, speaker, change agent, consultant and coach
Business innovation: commercial & creative concept- developer
Trendwatching by walking around and reading the street: people, marketing & technology trends
Human to human marketing
Lovemarks & Customer experience
Interactive online & cross-channelmarketing
Web 2.0 and Health 2.0
Hotealthcare-concepts http://www.fackeldeyfinds.com/tag/hotealthcare/
Banking & insurance business concepts
Usability
Out-of-the-box & outside-in- thinking
(Hospital & Health Care industry)
April 2008 — Present (1 year 4 months)
Nexthealth is an open non-profit initiative. We are connecting people, online and offline, to innovate and improve healthcare based on human-to-human marketing and patient-empowerment (Health 2.0).
Nexthealth initiatives include the website http://www.nexthealth.nl, OpenHospital sessions, TheNextHealth 2009 conference.
Feel welcome to connect with us through our website http://www.nexthealth.nl or contact me at http://www.fackeldeyfinds.com/contact/ for more information or other requests
(Self-Employed; Myself Only; Online Media industry)
July 2007 — Present (2 years 1 month)
I am working as a consultant, speaker, blogger on the crossing point of marketing, technology and commercial creativity. Inspiring my clients by showing them the business opportunities in online marketing and helping them to innovate and translate trends into new business concepts.
Always with the focus on the human being rather than the human buying.
(Privately Held; Marketing and Advertising industry)
November 2006 — Present (2 years 9 months)
Molblog is an Dutch marketing blog and I am writing for it about innovation, (online) marketing, user experience, trends & brands.
(Privately Held; Online Media industry)
November 2005 — Present (3 years 9 months)
I am writing about (online) marketing, customer experience, technology and innovation and trends at Frankwatching, a digital trends-blog
(Privately Held; 51-200 employees; Online Media industry)
November 2006 — July 2007 (9 months)
(Public Company; 10,001 or more employees; Banking industry)
August 2005 — October 2006 (1 year 3 months)
(Public Company; 10,001 or more employees; Banking industry)
July 2002 — August 2005 (3 years 2 months)
To me, business innovation is a creative mixture of what the customer wants to have and what the business wants to sell, brought together or facilitated by today's technology.
As a business innovator I have been developing the following commercial concepts for ING/Postbank: Het Postbank Netgesprek (Webversation) , www.pensioenprofiel.nl. and furthermore did I launch the original idea about the personalized Postbankpas.
(Public Company; 10,001 or more employees; Banking industry)
April 2001 — June 2002 (1 year 3 months)
(Public Company; 10,001 or more employees; Banking industry)
September 1999 — April 2001 (1 year 8 months)
(Public Company; Retail industry)
1994 — 1999 (5 years)
I was running the media department in the Bijenkorf Arnhem. The media-department is relatively autonome shop-in-shop with it's own budget and commercial targets.
There I've learned 3 things: Retail = Detail, Attraction = Transaction and Selling/Buying = Emotion
(Public Company; Consumer Electronics industry)
1992 — 1994 (2 years)
For Philips I have been promoting and selling the innovative product CD-i