Joey Trotz

Current

• Senior Director, Strategic Advertising Technology at Turner Broadcasting

Past

• Sr. Program Director, Web Services at Turner Broadcasting System
• Director, Product Development at CNN/Turner Broadcasting System
• VP, Advertising Operations at SI.com

• VP, Operations at CNNSI.com
• Coordinating Producer at CNNSI.com
• Manager of Online Content Development at Morris Communications Corporation
• Director of New Media at The Augusta Chronicle
• Photography Editor at The Augusta Chronicle
• Photojournalist at The Savannah Morning News & Evening Press
• Photography Stringer at The Associated Press

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Education

• Brandeis University

Recommended

10 people have recommended Joey

Connections

500+ connections

Industry

Broadcast Media

Joey Trotz’s Summary

Extensive strategic, editorial, technical, program management and product development experience across a wide range of business disciplines, including web services, digital and linear advertising, interactive television and others across Turner Broadcasting Systems web sites and networks including CNN, SI.com, PGATour.com, CNNMoney.com, CartoonNetwork, TBS and TNT. VP-level operations and project management duties for SI.com, the partner web site for Sports Illustrated magazine. Editorial roles managing special event coverage for the SI website. Other roles integrating newspapers and new media, and my first career as a news photographer working in Boston with the Associated Press and later for newspapers around Georgia.

Joey Trotz’s Specialties:

Strategic technology vision and planning. Product and program management for interactive media, focusing on integration of broadcast and print with internet, interactive television and mobile products. Advertising technology, video ad serving, digital operations, interactive television.

Joey Trotz’s Experience

• Senior Director, Strategic Advertising Technology

  Turner Broadcasting

  (Public Company; TWX; Broadcast Media industry)

  January 2009 — Present (11 months)

  I work on the policies, strategies and vision where technology and monetization intersect across Turner's properties, focused on next-generation solutions and systems to support our revenue goals.

• Sr. Program Director, Web Services

  Turner Broadcasting System

  (Public Company; TWX; Broadcast Media industry)

  September 2006 — December 2008 (2 years 4 months)

  Overall responsibility for web services platforms in use across Turner Broadcasting System divisions. Major areas of focus include advertising technology and infrastructure for brands including CNN.com, CNNMoney.com, CNN International, Cartoon Network, TBS, TNT and several others.

• Director, Product Development

  CNN/Turner Broadcasting System

  (Public Company; 10,001 or more employees; TWX; Broadcast Media industry)

  January 2004 — September 2006 (2 years 9 months)

  Managed product development for the interactive television and advertising technology disciplines for Turner Broadcasting System, including the news division properties of CNN, CNNMoney, CNN Headline News, CNNespanol and CNN International. Also supported activities for entertainment networks including Cartoon Network, TNT, TBS, and Turner South. Web site support included CNN.com, CNNMoney.com, SI.com, PGA.com, NASCAR.com and others.

• VP, Advertising Operations

  SI.com

  (Public Company; 10,001 or more employees; TWX; Online Media industry)

  November 2002 — December 2003 (1 year 2 months)

• VP, Operations

  CNNSI.com

  (Public Company; 10,001 or more employees; TWX; Online Media industry)

  May 1999 — October 2002 (3 years 6 months)

• Coordinating Producer

  CNNSI.com

  (Public Company; 10,001 or more employees; TWX; Online Media industry)

  May 1998 — April 1999 (1 year )

• Manager of Online Content Development

  Morris Communications Corporation

  (Privately Held; 5001-10,000 employees; Newspapers industry)

  May 1997 — April 1998 (1 year )

• Director of New Media

  The Augusta Chronicle

  (Privately Held; 1001-5000 employees; Newspapers industry)

  May 1996 — April 1998 (2 years )

• Photography Editor

  The Augusta Chronicle

  (Privately Held; 501-1000 employees; Newspapers industry)

  August 1994 — April 1996 (1 year 9 months)

• Photojournalist

  The Savannah Morning News & Evening Press

  (Privately Held; 501-1000 employees; Newspapers industry)

  August 1989 — July 1994 (5 years )

• Photography Stringer

  The Associated Press

  (Privately Held; 10,001 or more employees; Newspapers industry)

  January 1986 — August 1989 (3 years 8 months)

  Freelance photography stringer for The Associated Press Boston, Mass. bureau.

Joey Trotz’s Education

• Brandeis University

  B.A. , English , September 1984 — May 1988

  Activities and Societies:

  The Justice

Additional Information

Joey Trotz’s Groups:

Admonsters, Interactive Ad Bureau (IAB), Media Rating Council (MRC), Online Publishers Association (OPA)

•    AdMonsters
•    IAB
•    Online Advertising Professionals
•    Brandeis University Alumni Association
•    Savannah Country Day School Alumni
•    NPPA - National Press Photographers Association
•    Brandeis University Alumni Networking Group
•    Turner Broadcasting Systems Alumni Group
•    Savannah Natives
•    Hiatt Career Center, Brandeis University Alumni & Student Professional Networking Group
•    Digital Media Technologies

Joey Trotz’s Honors:

• Two-time Emmy Award finalist (Outstanding Achievement in Advanced Media Technology for the Non-Synchronous Enhancement of Original Television Content and Outstanding Achievement in Enhanced TV Programming)
• IAB Service Excellence Award - Chairperson Excellence
• NAA Digital Edge Award
• Editor & Publisher Eppy Award
• Several Associated Press, New England Press Association & Georgia Press Association photojournalism awards.

Recent Speaking Engagements:

• Preparing Operations for The Future of Video: VAST & VPAID - June 2009 - Admonsters Webinar
• IAB Digital Video Marketplace - April 2009 - It’s Easier Than You Think!
• The Current and Future State of Digital Video Advertising
ad:tech San Francisco - April 2009 - Session Leader, Online Video Advertising Industry Forum
• Online Marketing Summit - June 2009 - Enabling the Video Ecosystem: IAB Digital Video Infrastructure Initiative

Joey Trotz’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• business deals
• reference requests
• getting back in touch