Jessy Steeg

Current

Marketing & Communication Project Manager at Gémo

Past

marketing analyst at SNCF Fret Italia
Junior Product Merchandiser & Image Bank Coordinator at Shu Uemura - NIHON L’ORÉAL K.K. (luxury cosmetics company)
Visual Marketing Coordinator at L'Oreal

Management Assistant at Darden Inc. (American developer and showroom for French high range clothes’ brand)

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Education

Institut d'Administration des Entreprises
Institut Superieur Europeen de Gestion (business school)
Lycee de la Mode

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Connections

166 connections

Industry

Textiles

Jessy Steeg’s Summary

● Marketing & Communication Project Manager (Gémo - Nantes, France)

- E-commerce website project management (strategical workshop, creation, production, developments)
- Publications and operational marketing management for POS (8 campaign with 4 catalogs per year over 500 stores)
- Creation of an internal bimonthly newsletter (press and on-line version)
- Communication events (radio, TV and photos)

● Marketing Analyst (SNCF - Milan, Italy)

- Elaborate market studies for the French head office
- Measured the position of the company
- Set up monthly the press review
- Managed the computer science and technical installations of the company

● Junior Product Merchandiser (L'Oréal - Tokyo, Japan)

- Set the international product merchandising for each launch
- Managed the worldwide diffusion of all the visuals of Shu Uemura
- Balanced the 2003 budget and prepared the 2004 provisional budget

● Export department developper (Peignon - Nantes, France)

- Conducted the internal and external audit of the company
- International prospecting

Jessy Steeg’s Specialties:

● operational marketing, communication, interculturality, product adaptation, sales & market analysis

● Languages:
- fluent in French, English, Italian
- good Japanese communication level (sankyu)
- good notion of Spanish and basic notion of Russian

Jessy Steeg’s Experience

Marketing & Communication Project Manager

Gémo

(Textiles industry)

May 2007 — Present (2 years 8 months)

Marketing & Communication Project Manager
Gémo (Eram Group - Clothes industry) - Nantes, France
2 assistants

● Publications Management (8 campaign with 4 catalogues /year over 500 stores):
- Setting up communication plans and schedules
- Managing relationships with the advertising agency and service providers
- Supervising studio and external shootings, analyzing and approving the quotation
- Organizing creation, production and printing of international and French catalogs
- Managing the operational marketing for the point of sale

● Creation of an internal bimonthly newsletter :
-Developing annual planning issues and the concept for other brands of the group
-Managing the writing, implementation, printing and sending press releases to stores as well as the on-line version.

● Development of new projects:
- Optimizing the current website with web marketing and managing an e-commerce project
- Developing a fidelity card and a gift card, organizing communication events
marketing analyst

SNCF Fret Italia

(Public Company; 5001-10,000 employees; Transportation/Trucking/Railroad industry)

November 2004 — December 2006 (2 years 2 months)

● Measured the position of the company:
-Realised weekly statistics of international flows
-Calculated the market shares by good

● Set up monthly the press review:
- Controlled on the press and Internet the relevant information
- Created synthetic translated analysis for the French head office

● Elaborate market studies for the French head office
- Analysed European flows according to the market and statistics
- Controlled and inquired on competitors of the Italian market

● Managed the computer science and technical installations of the company
- Created innovative communicating solutions adapted to the company
- Installed and taught to the personnel: Internet, Intranet, mail, software, videoconference
Junior Product Merchandiser & Image Bank Coordinator

Shu Uemura - NIHON L’ORÉAL K.K. (luxury cosmetics company)

(Privately Held; 201-500 employees; Cosmetics industry)

June 2003 — December 2003 (7 months)

•Set the international product merchandising for each launch:
- Analysed sales by product and category for 2003
- Defined the product display according to the brand strategy and the sale’s analysis
•Managed the worldwide diffusion of all the visuals of Shu Uemura:
- Drew up weekly activities’ reports
- Coordinated marketing and export department
- Negotiated contracts and supervise suppliers
•Balanced the 2003 budget and prepared the 2004 provisional budget
Visual Marketing Coordinator

L'Oreal

(Public Company; Textiles industry)

2003 — 2003 (less than a year)
Management Assistant

Darden Inc. (American developer and showroom for French high range clothes’ brand)

(Privately Held; 1-10 employees; Luxury Goods & Jewelry industry)

February 2001 — May 2001 (4 months)

• Managed the showroom:
- Adapted the French production line to the American custom’s needs
- Created the production line catalogue and the company leaflet
- Organized the Los Angeles Fashion Week

Jessy Steeg’s Education

Institut d'Administration des Entreprises

Masters Degree with honours , “Intelligence Business, Japanese Culture and Management” at CFJM - IGR , 2001 — 2003

Master of Management and Marketing specialized on Japan :

One year of intensive study of Japanese language, Trade and Management in France
One year and an half in Tokyo: 6 month of intensive Japanese study, 6 month internship in L'Oréal KK
Institut Superieur Europeen de Gestion (business school)

Marketing & International Business Bachelor Degree , International Trade and Marketing with modules in Accountancy and Economics , September 1999 — June 2001
Lycee de la Mode

Equivalent to BTEC Higher National Diploma , BTS in Fashion Designer , September 1997 — June 1999

Additional Information

Jessy Steeg’s Interests:

• Computer literacy: Macintosh and Windows software. (Internet, Lotus, Office, Publisher, PowerPoint) • Hobbies: Travelling (Tran Siberian train, Europe, Asia), Diving (OWD Adv.-PADI), Ski and Snowboard • Car and motorcycle driving license