Jessica Ward

Jessica Ward

Marketing Manager at ZoomCare

Location
Portland, Oregon Area
Industry
Marketing and Advertising

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Jessica Ward's Overview

Current
  • Board Member at SEMpdx
  • Marketing Manager at ZoomCare, PC
  • Online Community Manager at ReadingRevels.com
Past
Education
Connections

500+ connections

Websites

Jessica Ward's Summary

Jessica Ward is a marketing professional with over 8 years experience in many areas of expertise. She is a Senior Account Executive at Amplify Interactive who is focused on Social Media, Paid Search, and SEO while also performing the role of Project Manager for several accounts.

Before moving to Portland, Jessica was a Senior Marketing Analyst for Forest Health Services, parent company for Barix Clinics, in Ypsilanti, MI. She was responsible for all marketing and media strategy for up to seven locations around the US and reported directly to the Senior Vice President of Marketing. Jessica holds a Bachelor of Business Administration with a concentration in Marketing from Eastern Michigan University in Ypsilanti, MI.

Specialties:
Pay-Per-Click (PPC)
Social Media Marketing
Online Community Management
Search Engine Optimization (SEO)
Email Marketing
Database / Direct Response Marketing

Jessica Ward's Skills & Expertise

  1. PPC
  2. Social Media Marketing
  3. SEO
  4. Google Analytics
  5. Email Marketing
  6. Social Media
  7. SEM
  8. Online Marketing
  9. Digital Marketing
  10. Facebook
  11. Google Adwords
  12. Web Analytics
  13. Analytics
  14. Account Management
  15. Online Community Management
  16. Social Media Monitoring
  17. Twitter
  18. LinkedIn
  19. Google+
  20. Online Advertising
  21. Marketing Management
  22. Inbound Marketing
  23. Online Lead Generation
  24. Facebook Advertising
  25. Google Adwords Professional
  26. Google Ad Planner
  27. MSN AdCenter
  28. Bing Ads
  29. Twitter Advertising
  30. StumbleUpon
  31. LinkedIn Advertising
  32. Social Media Advertising
  33. Social Media Strategist
  34. Advertising
  35. Google Webmaster Tools
  36. Keyword Research
  37. Organic Search
  38. Marketing
  39. Content Marketing
  40. Search Advertising
  41. Digital Strategy
  42. Landing Page Optimization
  43. Media Buying
  44. Mobile Marketing
  45. Marketing Strategy
  46. Direct Mail
  47. Interactive Marketing
  48. Content Development
  49. Conversion Optimization
  50. Community Management

View All (50) Skills View Fewer Skills

Jessica Ward's Experience

Board Member

SEMpdx

Nonprofit; 11-50 employees; Marketing and Advertising industry

July 2013Present (1 year 3 months) Portland, Oregon Area

Marketing Manager

ZoomCare, PC

Privately Held; 201-500 employees; Medical Practice industry

July 2013Present (1 year 3 months) Hillsboro, OR

Online Community Manager

ReadingRevels.com

Educational Institution; 1-10 employees; Publishing industry

January 2011Present (3 years 9 months)

Book reviewer and manager of online social profiles.

Director of SEO

Amplify Interactive

Privately Held; 11-50 employees; Marketing and Advertising industry

January 2013July 2013 (7 months)

Senior Account Executive / Social Media Expert

Amplify Interactive

Privately Held; 11-50 employees; Marketing and Advertising industry

July 2010December 2012 (2 years 6 months) Portland, OR

- Primary contact for clients for whom my company provides search engine marketing (SEM) and other online marketing services.
- Manages clients' Google AdWords and Microsoft AdCenter Pay-Per-Click (PPC) accounts with budgets up to $50,000 per month.
- Administers Facebook, LinkedIn, StumbleUpon, & Twitter Advertising campaigns - including design, management, and analysis.
- Leads the research, strategy, management, and execution of Online Reputation Management and Social Media initiatives.
- Assists with Search Engine Optimization (SEO) audits, strategy, content development, link building, and execution.
- Produces reports which include detailed analysis of data and strategy moving forward.

Senior Marketing Research Analyst

Forest Health Services

Privately Held; 501-1000 employees; Hospital & Health Care industry

January 2009January 2010 (1 year 1 month) Ypsilanti, MI

· Formulate monthly media plans - including paid search, web banners, local and national television spots, and print.
· Devise corporate strategy and analysis - including the development and adherence of the annual marketing budget.
· Develop, manage, and motivate marketing / media team.
· Supervise and execute search engine optimization (SEO) for the BarixClinics.com website.
· Manage all social media initiatives on Facebook, Twitter, MySpace, and the Barix Clinics’ Connection.
· Conceive, code, and deploy email marketing campaigns.
· Manage database marketing activities encompassing email marketing and direct mailers.
· Regularly interface with internal and external customers and vendors.
· Act as Marketing Liaison between the Marketing Department and IT Department.
· Report to the Senior Vice President of Marketing and Sales.

Marketing Analyst

Forest Health Services

Privately Held; 501-1000 employees; Hospital & Health Care industry

January 2007December 2008 (2 years)

· Produced Marketing and Sales reports and analysis.
· Carried out media Buying for Television, Print, Paid Search, and Banner Advertising
· Organized and prepared all seminars and events for multiple locations.
· Conceived, coded, and deployed email marketing campaigns.
· Managed database marketing activities encompassing email marketing and direct mailers.
· Processed invoices for the marketing and sales departments.

Marketing Coordinator

Forest Health Services

Privately Held; 501-1000 employees; Hospital & Health Care industry

August 2005January 2007 (1 year 6 months)

· Carried out media buying for Television and Print.
· Coded and deployed email marketing campaigns.
· Processed invoices for the marketing department.

Customer Service Representative

Forest Health Services

Privately Held; 501-1000 employees; Hospital & Health Care industry

November 2004August 2005 (10 months)

· Performed conceptual sales calls to individuals requesting more information about the program.
· Assisted patients with customer service.
· Distributed marketing materials.

Customer Service Representative

Briarwood Mall

October 2000November 2004 (4 years 2 months)

· Assisted customers with a variety of services.
· Cross-trained for Customer Service Supervisor position.
· Assisted with Promotional Events.
· Assisted with Marketing Research for the 2003 Renovation.

Jessica Ward's Certifications

  • Google AdWords Certification

    • Google
    • July 2010 to May 2014
  • Bing Ads Accredited Professional

    • Microsoft
    • August 2011 to August 2013
  • Google Analytics Qualified Individual

    • Google
    • June 2013 to December 2014

Jessica Ward's Honors and Awards

  • 2011 AMA Max Award - Runner Up - Single Medium Advertising

    American Marketing Association
    • June 2011

    Team Lead for a pay-per-click (PPC) campaign that won runner-up for the Single Medium Advertising category of the 2011 AMA Max Awards. The campaign helped our client achieve a return on ad spend (ROAS) of 1,828%.

    http://www.maxaward.org/11-winners

Jessica Ward's Volunteer Experience & Causes

  • Volunteer Experience

    • SearchFest Planning Committee

      SEMpdx
      September 2011 present (3 years 1 month)

      Volunteer for 2012 & 2013 SearchFest Events
      - Social Media Track Manager / Moderator
      - Website Management
      - Sponsorships

  • Volunteer Interests

    • Causes I care about:

      • Animal Welfare
      • Arts and Culture
      • Children
      • Education
      • Health

Jessica Ward's Education

Eastern Michigan University

BBA, Marketing

20002004

Activities and Societies: Alpha Gamma Delta, Marketing Student Association

Grand Rapids Christian High School

College Prep

19962000

Jessica Ward's Organizations

  • SEMpdx

    • August 2011 to Present
  • Alpha Gamma Delta

    • December 2000 to Present
  • University Club of Portland

    • August 2010 to January 2014

Contact Jessica for:

  • career opportunities
  • consulting offers
  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

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