Jessica McLaughlin

Current

Manager, Community at Canwest

Past

Online Public Relations Instructor at Centennial College
Website Manager - Foodtv.ca at Canwest
Website Producer - Foodtv.ca at Alliance Atlantis Communications

Content Manager - FalconBeach.ca at A51 Integrated
Content Manager - YTV.com at Corus Entertainment
Website Coordinator - Content, Community - YTV.com, Yabber.net at Corus Entertainment
News Reporter at Power Broadcasting/Corus Entertainment

see less...

4 more...

Education

Conestoga College
NBCC - Woodstock

Recommended

5 people have recommended Jessica

Connections

206 connections

Industry

Online Media

Jessica McLaughlin’s Experience

Manager, Community

Canwest

(Public Company; Broadcast Media industry)

April 2008 — Present (1 year 8 months)

- Develop and communicate comprehensive community strategies.
- Identify influencers and trends within the website communities and come up with creative ideas around these trends.
- Grow relationships with the influencers in the online communities and know what effect their influence has on other members.
- Engage and stimulate users to actively participate in the community.
- Create programs (giveaways, challenges, etc.) to get users participating in the community.
- Make editorial selections from user generated content.
- Recruit and foster bloggers and user generated content.
- Generate ideas for new and improved community features.
- Work in conjunction with departmental resources (Creative & Production, Product & Business Development, and Operations) to ensure deliverables are accomplished.
- Explore new methods of converging online and TV content to create seamless experience for our audience.
- Continuously keep ahead of social media trends.
Online Public Relations Instructor

Centennial College

(Educational Institution; Higher Education industry)

January 2009 — July 2009 (7 months)

Taught two semesters on:
- Web 2.0, social media, online community, social networks
- Social media monitoring
- Blogging, microblogging, etc
- Writing for web, focusing blog content, wikis, SEO
- The ethics surrounding blogging, community, moderation, etc
- Podcasting
- Impact of social media on public relations
Website Manager - Foodtv.ca

Canwest

(Public Company; Online Media industry)

February 2007 — March 2008 (1 year 2 months)

- Responsible for leading the strategic growth of Foodtv.ca.
- Work closely with product development and operations teams to ensure product, user and market insights influence website strategy and execution of best online practices.
- Work closely with internal partners, such as sales and marketing, to leverage support and provide expertise where the website is concerned.
- Responsible for growing traffic in both quality and quantity.
- Development of site features with original online content and increased site functionality.
- Develop original content ideas/provide direction supporting growth and development of site and user experience.
- Manage original content budget.
- Ensure quality site operations and overall content accuracy.
- Develop business plan for website based on overall objectives and targets.
- Identify and establish new site initiatives.
- Work with Online Subscriptions Manager to ensure the site and newsletter harmonize.
Website Producer - Foodtv.ca

Alliance Atlantis Communications

(Public Company; Online Media industry)

July 2006 — February 2007 (8 months)

- Identify and develop content initiatives with site Manager.
- Coordinate site development and supporting elements (in-house ads, newsletters, etc.) on an ongoing basis, ensuring that initiatives are delivered on time.
- Ensure projects are accurately scoped and resourced.
- Develop project briefs for all site initiatives.
- Develop copy for microsite projects and campaigns.
- Work closely with design team to evolve creative concepts for initiatives.
- Produce and maintain textual, graphical, audio / video / multimedia elements
- Liaise with web designers and IT to deliver site elements.
- Proactively identify project / deliverable challenges and moving deadlines to Manager.
- Incorporate programming-related content through internal data management system on a weekly basis.
- Attend monthly brand meetings and provide relevant department updates to brand team.
- Flag new programming / marketing initiatives to Manager.
Content Manager - FalconBeach.ca

A51 Integrated

(Online Media industry)

May 2006 — July 2006 (3 months)

- Wrote, developed, planned, edited content for site and email newsletters.
- Oversaw site updates.
Content Manager - YTV.com

Corus Entertainment

(Public Company; Online Media industry)

May 2004 — June 2006 (2 years 2 months)

- Wrote, developed, planned, edited content for site and email newsletters.
- Managed videogame review site (editing, managing freelance writers, managing updates,
liaising with PR contacts, etc.).
- Site organization (style guides, meta / title tags, search engine optimization, etc.).
- Streamlined processes (email and customer service procedures, updating procedures, forum
moderation, etc.).
- Managed, moderated and organized regularly scheduled and moderated chats and guest
chats.
- Managed, moderated and maintained message board forums.
- Managed, trained and scheduled part-time / full-time staff (moderators and website
coordinators).
Website Coordinator - Content, Community - YTV.com, Yabber.net

Corus Entertainment

(Public Company; Online Media industry)

January 2001 — May 2004 (3 years 5 months)

- Updated, wrote, edited and developed content for Yabber.net and YTV.com in several subject areas,
including (but not limited to): videogames, sports, movies, television, world issues and
literature.
- Update sites, web images and promotional event pages.
- Moderated and organized regularly scheduled and moderated chats and guest chats.
- Moderated and maintained message board forums.
- Answered all membership and site inquiries though email and telephone.
- Managed, trained, schedule part-time moderation staff, as well as organized and
administered staff meetings.
News Reporter

Power Broadcasting/Corus Entertainment

(Public Company; Broadcast Media industry)

September 1999 — May 2001 (1 year 9 months)

- Wrote, researched, and read hourly news report.
- Monitored other local radio and television newscasts.
- Worked with local law enforcement to obtain latest, late-breaking news.