
10 Year Marketing Veteran & Digital Influencer.
Washington D.C. Metro Area

10 Year Marketing Veteran & Digital Influencer.
Washington D.C. Metro Area
(Public Company; ERTS; Computer Games industry)
March 2009 — Present (5 months)
Selected because of influence in the digital space, created buzz for launch of EA SPORTS Active through social media channels, events, cast in reality webisodes, and vlogging.
(Marketing and Advertising industry)
February 2009 — Present (6 months)
Bloggers want to connect with the brands and the companies they are passionate about while discovering new ones to rave about.
On that same token, companies of every size and niche want to create buzz and see the value of connecting with influential bloggers.
Buzz Cooperative gives PR specialist, big brands, and start-ups the opportunity to pitch bloggers. However, it also allows the bloggers to turn the tables and pitch those same companies.
With over 100 blogger members and close to 500 PR/company members, "The List" continues to grow exponentially.
(Public Company; F; Automotive industry)
January 2009 — Present (7 months)
Evangelist and digital influencer for the Ford Flex. Working directly with Ford's social media leadership.
Representing the Ford Flex across various emerging media channels, events, and on personal blog, JessicaKnows.com
(Publishing industry)
August 2008 — Present (1 year)
Jessica blogs about business, marketing, advertising, social media and achieving work/life balance as a virtual executive.
Just launched in blog form (virtual business card/press page prior) in August 2008, with a Google Page Rank of 5 by December 2008.
45k-65k pageviews per month.
Over 800 subscribers.
Twitter following of over 19k at time of this update and growing by an average of 3k monthly.
(Privately Held; Internet industry)
July 2008 — Present (1 year 1 month)
Provided social media strategy, blogger outreach, contributed to viral marketing campaigns, and event marketing development.
Together with Care.com launched MomForce.com.
What started out as the ChiefMomOfficer.org concept evolved into what MomForce.com is today. Sponsored by Care.com, MomForce helps companies reach moms with moms by matching talented and marketing savvy moms with the companies that target this powerful segement.
(Privately Held; Internet industry)
June 2008 — April 2009 (11 months)
Providing marketing and business development for Wishpot.com Baby Registry through providing community management for Wishpot's Mom/Dad Experts, developing marketing programming via social networking and emerging media and establishing strategic partnerships with retailers and service providers catering to parents, babies, and children.
(Public Company; 10,001 or more employees; WMT; Retail industry)
July 2008 — December 2008 (6 months)
Selected as one of the mommy bloggers to kick start the Walmart Money Saving Moms "ElevenMoms" campaign on YouTube.
The www.elevenmoms.com website launches September 3.
(Real Estate industry)
June 2006 — January 2008 (1 year 8 months)
Closed $3M in first year as a Realtor while providing strategy-based home buying and selling services to clients.
Qualified and selected for Long & Foster's Silver Team.
Earned EcoBroker designation.
(Public Company; KELYA; Staffing and Recruiting industry)
November 2005 — May 2006 (7 months)
Managed recruiting team, existing book of business, and developed new accounts.
(Privately Held; 51-200 employees; Staffing and Recruiting industry)
February 2005 — July 2005 (6 months)
Full-lifecycle technical recruiting.
(Privately Held; Management Consulting industry)
September 2002 — December 2003 (1 year 4 months)
Fundraising and Economic Development consulting. Clients included: Gettysburg Foundation and London First Centre. Conducted market research & analysis, business development, and marketing.
(Public Company; 501-1000 employees; SAPE; Information Technology and Services industry)
October 1999 — July 2001 (1 year 10 months)
BA , Communications , 1994 — 1999