
e-Commerce Business Analyst at Tilly's, Inc.
Greater Los Angeles Area

e-Commerce Business Analyst at Tilly's, Inc.
Greater Los Angeles Area
Specializing in search engine optimization (SEO), pay-per-click (PPC), affiliate marketing, social media marketing, internet research, copy writing, copy editing, blog marketing, branding, and link building.
(Privately Held; 1001-5000 employees; Retail industry)
July 2008 — Present (5 months)
I am currently the in-house Search Engine Marketing Manager for http://www.Tillys.com. I oversee our all of our Pay Per Click campaigns, Commission Junction Affiliate program, and display advertising. Some of my daily activities include: performing tests to increase click-through rates, conversion rates and profit margins; troubleshoot changes in website traffic and make suggestions to maximize revenue. I also consult the company when it comes to their Search Engine Optimization and Social Media presence.