Jessica Griffin, MA

Current

Communications Chair at American Advertising Federation of Greenville
Founder/Interactive Marketing Communications Consultant at Glass Half Full Communications

Past

Development/Marketing Coordinator at Beechwood Continuing Care
Communications Coordinator at University at Buffalo Office of Alumni Relations
Copywriter at The Buffalo News

Junior Associate (Summer Associate) at Deveney Communications
Intern at E 3 Communications
APEX Intern at Ingram Micro

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3 more...

Education

Beijing Institute of Technology
Saint Bonaventure University
Canisius College

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Recommended

7 people have recommended Jessica

Connections

150 connections

Industry

Marketing and Advertising

Websites

Jessica Griffin, MA’s Summary

I am an eternal optimist with the passion to learn and expand my depth of knowledge in interactive marketing communications. Such as, social media marketing, online advertising, search engine marketing and various avenues of interactive communications.

My best work has been integrating online and traditional media for a broader and more successful integrated marketing communications campaign.

I've garnered five solid years of experience in the field of communications and marketing in industries such as higher education, healthcare, non-profit and small business ownership. That experience coincides with a master's degree in Integrated Marketing Communications.

I'm a natural organizer and planner. I pride myself on keeping my work organized and meeting deadlines. If a situation occurs outside of that plan I thrive on making it work.

I am constantly finding new ways that blogging, social networking, web technologies., podcasting, twittering, emailing, texting and other forms of communication that was unheard of 5 minutes ago, will change the face of marketing communications.

Jessica Griffin, MA’s Specialties:

Branding, social media marketing, search engine optimization, web content management, event planning, copywriting, higher education communications, healthcare communications, strategic marketing communications planning, employee relations and morale building.

Jessica Griffin, MA’s Experience

Communications Chair

American Advertising Federation of Greenville

(Marketing and Advertising industry)

June 2009 — Present (7 months)

My primary responsibility of this committee is to spread the good word about AAF Greenville. That includes events, student internship programs, legislative opportunities, public service projects and more. Using various mediums via social and traditional media.

My committee also collects all press clippings, event photos and other print materials for use in the assembly of our Club Achievement books in the spring, as we compete against other clubs our size across the country for national recognition of our hard work on behalf of the industry.
Founder/Interactive Marketing Communications Consultant

Glass Half Full Communications

(Marketing and Advertising industry)

January 2009 — Present (1 year )

Glass Half Full Communications is a public relations consultancy with experience in digital marketing, social media, copywriting and search engine optimization

Experience includes industries such as higher education, healthcare and small business.
Development/Marketing Coordinator

Beechwood Continuing Care

(Hospital & Health Care industry)

April 2008 — November 2008 (8 months)

• Authored articles for and produce quarterly staff and organizational newsletters
• Managed advertising budget and coordinate radio and print advertising initiatives
• Spearheaded public relations and in-house marketing initiatives through maintaining relationships with media outlets, writing press releases, and managing website
• Coordinated fund raising and community events and manage large teams of volunteers
Communications Coordinator

University at Buffalo Office of Alumni Relations

(Educational Institution; 5001-10,000 employees; Higher Education industry)

August 2005 — April 2008 (2 years 9 months)

• Authored approximately thirty profiles highlighting accomplishments of prominent alumni that were featured on office’s website and in the alumni magazine
- Performed in-depth profile research to formulate interview questions
- Conducted comprehensive interviews over the phone and in person
• Supervised design and maintenance of website with more than one hundred pages
- Spearheaded website project to create interior pages for special events
- Integrated online event management system into website and wrote and managed regular e-mail broadcasts to alumni base of more than 200,000
• Wrote and coordinated distribution of office’s monthly newsletter to 200,000+ alumni
• Managed communications budget to develop marketing material and print collateral
• Designed and coordinated office’s annual calendar of events and supervised budget
Copywriter

The Buffalo News

(Public Company; 501-1000 employees; BRK.A; Newspapers industry)

November 2004 — May 2005 (7 months)

• Wrote and proofread copy for more than 50 in-house advertisements
• Streamlined production process for both in-house and client advertisements by serving as the interface between the marketing department and print production
Junior Associate (Summer Associate)

Deveney Communications

(Public Relations and Communications industry)

June 2004 — September 2004 (4 months)

• Selected from applicant pool of 200+ candidates to be first summer scholar
• Wrote media advisories and pitched stories to regional media outlets
• Performed extensive media research leveraging LexisNexis, Bacon’s, etc.
Intern

E 3 Communications

(Public Relations and Communications industry)

January 2004 — May 2004 (5 months)

• Wrote and pitched feature stories, press releases, and opinion/editorial articles
• Established professional network of 50+ local, regional, and state media resources
• Assisted in coordinating three press conferences by contacting media
APEX Intern

Ingram Micro

(Public Company; 10,001 or more employees; Computer Software industry)

May 2002 — May 2004 (2 years 1 month)

Jessica Griffin, MA’s Education

Beijing Institute of Technology

Certificate , International Business Administration Program in Beijing, PRC , 2008 — 2008
Saint Bonaventure University

MA , Integrated Marketing Communications , 2007 — 2008
Canisius College

BA , Communications , 2001 — 2004

Granted certification in Integrated Marketing Communications.

Activities and Societies:

PRSSA, Phi Sigma Sigma, Commuter Student Association