Jesse Poe
Vice President of Corporate Digital Strategy
- Location
- Greater New York City Area
- Industry
- Internet
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Jesse Poe's Overview
- Current
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- Vice President of Corporate Digital Strategy at Ruder Finn
- Regular Guest Contributor at Sunday Observer newspaper (Sri Lanka)
- Knowledge Leaders Form at Tribeca Insights, Inc.
- Past
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- Senior Digital Media Strategist at Ruder Finn
- Producer at DMD Insight
- Digital Strategist & Producer at DMDxd
- Trainer & Specialist at Apple
- Copywriter at Roy Rogers Florence, Italy
- Director at SAN QUIRICINO SUMMER PROGRAMS
- Communications Consultant at CNTTV Law Florence, Italy
- Freelance Writer & Researcher at Various Publications
- CREATIVE WRITING INSTRUCTOR at ISTITUTO AMERICANO Florence, Italy
- Events Director at 3 Mile Gallery
- Manager at Fountain Bookstore
- Music Editor at Punchline Magazine
- Education
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- New York University
- Virginia Commonwealth University
- L.I.F.E. College
- Recommendations
-
8 people have recommended Jesse
- Connections
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500+ connections
- Websites
Jesse Poe's Summary
Leads Corporate Digital Strategy for Ruder Finn, manages Digital accounts for clients from Citi to Genentech and maintains the underlining strategy throughout the life of the project and beyond it execution.
He has conceived, birthed and nursed successful campaigns and launches for a wide variety of clients such as Citi, Genentech, CRN, Mountain Dew, Microsoft, JVC, The Guggenheim, Sephora, Pepsico, Hello Kitty, Architectural Digest, Hunter Douglas, Micro Credit Enterprises, Atlantic Records, Brestcancer.com, and a number of start-ups. Prior to working for RFI, Jesse led strategy and production at DMD, and worked for Apple.
Clear bilingual communicator with diverse cross-functional work experience. Strong leader and comfortable public speaker with a passion for innovation and education. Voracious reader with true hunger for knowledge. Stays calm under multiple deadlines, in groups or alone, with excellent abilities of prioritization. Risk taker with proven entrepreneurial spirit.
Specialties
Media, Technology, Music, Fashion, Art, Reading, Design, Making things work
Jesse Poe's Experience
Vice President of Corporate Digital Strategy
Ruder Finn
Privately Held; 501-1000 employees; Public Relations and Communications industry
December 2011 – Present (6 months) Greater New York City Area
Vice President of Corporate Digital Strategy,
Leads the Corporate Digital Strategy Team for Ruder Finn, manages accounts for clients from Citi to Genentech and maintains the underlining strategy throughout the life of the project and beyond it execution.
Responsible for developing, selling, and executing corporate digital strategies and social media strategies for RF/RFI’s clients across the agency.
Identify and cultivate new business opportunities with existing and outside clients.
Ensure the quality of the concept and work with flawless execution of all client deliverables.
Serve as an evangelist for concentric digital thinking across all of RF/RFI.
Regular Guest Contributor
Sunday Observer newspaper (Sri Lanka)
Government Agency; 5001-10,000 employees; Publishing industry
September 2011 – Present (9 months) Greater New York City Area
Regular Guest Contributor to the Montague section of the Sunday Observer Sri Lanka's English Newspaper with the largest circulation.
Knowledge Leaders Form
Tribeca Insights, Inc.
Privately Held; 11-50 employees; Market Research industry
June 2010 – Present (2 years)
Providing strategy for companies focusing on technology and user experience
Senior Digital Media Strategist
Ruder Finn
Privately Held; 501-1000 employees; Public Relations and Communications industry
September 2010 – November 2011 (1 year 3 months) Greater New York City Area
Led the Digital Strategy Team for Ruder Finn, managed accounts for clients from Mountain Dew to Microsoft.
Responsible for developing and executing corporate and consumer digital strategies and social media strategies for RF/RFI’s clients across the agency.
Evangelist for digital media thinking across all of RF/RFI.
Producer
DMD Insight
February 2010 – August 2010 (7 months)
Directs, grows, and manages all current interactive client work
Leads project from concept to creation; including project planning, execution, & measurement
Organizes and manages in-house teams and external freelancers/ vendors
Works on a day-to-day basis with all clients to meet timelines, manage expectations, etc.
Synergizes online and offline efforts with other teams/companies (PR, advertising, grassroots, branding, etc.) to ensure fully integrated and successful campaigns
Directs and creates 360-degree integrated social media efforts and outreach
Leads eMarketing and emerging media strategy and training (SEO, SEM, social media, mobile)
Branding and decision making based on strategic insights and meaningful patterns through in-depth, consistent research.
Project preparation and presentation; web analytics
Digital Strategist & Producer
DMDxd
Privately Held; 1-10 employees; Internet industry
July 2009 – August 2010 (1 year 2 months)
Directs, grows, and manages all current interactive client work; Pitches new business
Directs and creates 360-degree integrated social media efforts and outreach
Leads project from concept to creation; including project planning, execution, & measurement
Organizes and manages in-house teams and external freelancers/ vendors
Works on a day-to-day basis with all clients to meet timelines, manage expectations, etc.
Synergizes online and offline efforts with other teams/companies (PR, advertising, grassroots, branding, etc.) to ensure fully integrated and successful campaigns
Leads eMarketing and emerging media strategy and training (SEO, SEM, social media, mobile)
Branding and decision making based on strategic insights and meaningful patterns through in-depth, consistent research.
Project preparation and presentation; web analytics
Trainer & Specialist
Apple
Public Company; 10,001+ employees; AAPL; Consumer Electronics industry
2008 – 2009 (1 year)
Proposed and implemented public relations outreach to Italian speaking clients for iphone.
Built brand zealots through leading workshops and personal one-to-one training.
Participated in developing first internal think tank, “Think Pods” improving employee experience through:
team building, through clearer lines of communication and creative projects
mentor program for on-going training and career path partnering
greener work-space
greater employee recognition and a healthier common spaces
Freelance Writer & Researcher
Various Publications
1997 – 2007 (10 years)
- Editorial and research assistant for Bernard Timberg’s media textbook, Television Talk.
- Translated articles for publication in academic journals.
- Guest writer for various music magazines and websites.
- Published stories and poems in various journals.
- Blogger, and currently editing my first novel written for NaNoRiMo
Jesse Poe's Languages
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Italian
Jesse Poe's Skills & Expertise
Jesse Poe's Honors and Awards
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Best Microsite of 2011
Bulldog Digital/Social PR Awards for Excellence in Online Communications- January 2012
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Best Widget/Mobile Application 2010
Sabre Awards- May 2011
Jesse Poe's Education
New York University
Professional Certificate in Public Relations, P.R.
2009 – 2009
Virginia Commonwealth University
English, Literature and Creative Writing
1998 – 2003
Activities and Societies: Minors in Creative Writing and Religious Studies
L.I.F.E. College
Associates, Theology
1993 – 1995
Jesse Poe's Additional Information
- Websites:
- Groups and Associations:
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- Honors and Awards:
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Sabre Award in the Widget/Mobile Application category for the iphone App tokidoki me! for Sephora
Contact Jesse for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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