
Senior Director of Digital Strategy, EMI Music
Greater New York City Area

Senior Director of Digital Strategy, EMI Music
Greater New York City Area
Experienced technology and design professional with proven ability to handle critical technical tasks and lead production teams in completing projects cheaply and efficiently. Focused on defining and maintaining effective online branding and user experience design. Took leadership role on projects in high-tech startups as well as established corporate environments. Particularly strong at articulating business needs to both technical and non-technical staff to ensure swift and accurate business successes.
(Privately Held; 1001-5000 employees; Online Media industry)
August 2007 — Present (1 year)
Spearheaded online analytics project by gathering a variety of online metrics into easy to use statistics portal.
Also responsible for leveraging emerging technologies and platforms to better promote and market our artists' music. Specific duties include integration analysis, platform extension, customization and testing as well as guiding staff about digital media best practices.
(Public Company; 1001-5000 employees; UK:EMI; Media Production industry)
July 2004 — August 2007 (3 years 2 months)
Supervised all new media production for Virgin Records America including artist websites, e-cards, and other online tools. Creative Director for all website design and artist online branding. Designed and created online materials.
Worked closely with EMI IT on CMS design and implementation. Designed and managed development of custom online tools.
Worked closely with artists and managers to achieve vision for online presence, tracked scope and provided online marketing solutions.
Devised online promotion strategies, analyze implementation, contained scope and managed integration.
(Public Company; 1001-5000 employees; WMG; Online Media industry)
October 2002 — April 2004 (1 year 7 months)
Web application developement, internal tools design and development, CMS scoping, general consultation as to New Media best practices, statistics management
(Privately Held; 201-500 employees; Online Media industry)
October 1999 — November 2000 (1 year 2 months)
Project manager for various Idealab company websites: dotTV (initial launch), Commission Junction (ad optimizer project), Launch.com. Position included business analysis, project scope management, timeline management.
Also oversaw internal tools developement projects (code maintenance and deployement systems, in-house high availability system, load balancing system).
(Privately Held; 1-10 employees; Online Media industry)
April 1997 — June 1999 (2 years 3 months)
Worked at boutique ISP catering to entertainment movers and shakers. Oversaw technical projects including: connectivity provisioning (ISDN, T1, FR), server deployment and upgrades, router setups, web application development. Managed customer support workflow. Evaluated experimental systems from technology partners such as Lucent and Torrent
(Public Company; 1001-5000 employees; AU:NWS; Media Production industry)
1995 — 1997 (2 years)
Technical management, backend design and implementation of various high profile web sites: official X-Files web site, fX Cable site. Designed and maintained LAN / WAN networks. Designed and implemented first-generation e-commerce platform for Official Major League Baseball site. Managed technical staff.