Jesse Albert

Current

New Media Agent, Global Branded Ent. Group at International Creative Management

Past

Dir. Digital Entertainment Group - USA at 19 Entertainment
Special Programs Manager at United Talent Agency
Owner at Advanced Media Marketing (Sole Proprietorship)

General Manager, Director Marketing & Business Dev. at Media Revolution
Sr. Account Executive at Hajjar/Kaufman Advertising (Dentsu)
Account Executive at Manning, Selvage & Lee (Publicis SA)

see less...

3 more...

Education

University of Southern California
University of Southern California
Webb School

see less...

Recommended

8 people have recommended Jesse

Connections

500+ connections

Industry

Online Media

Websites

Jesse Albert’s Summary

Jesse Albert has been involved in interactive marketing and strategy for over a decade working in both corporate and entertainment digital media.

He has created innovative digital strategy and multi-platform (transmedia) solutions on behalf of world leading artists, brands and intellectual properties.

He often collaborates with (and in his current position as an agent, represents) thought leaders and best of breed to create activations that distill cutting edge theory into mass consumer adoption.

He is equally comfortable with entertainment creatives and silicon valley technologists and adept at bridging the gap between the two.

As an agent at ICM, Albert covers new media opportunities across a broad spectrum of entertainment business practices, including the sale of original IP, music, publishing, branded entertainment, corporate consulting and venture capital on behalf of the agency and it’s clients for one of the world’s largest and most respected talent agencies.

Jesse Albert’s Specialties:

Parenting two young boys... and when I need a break from that, brand extension into digital platforms.

Jesse Albert’s Experience

New Media Agent, Global Branded Ent. Group

International Creative Management

(Privately Held; Entertainment industry)

January 2008 — Present (1 year 7 months)

Cover new media opportunities across a broad spectrum of entertainment business practices, including the sale of original IP, music, publishing, branded entertainment, corporate consulting and venture capital on behalf of the agency and it’s clients for one of the world’s largest and most respected talent agencies.
Dir. Digital Entertainment Group - USA

19 Entertainment

(Public Company; 51-200 employees; CKX; Entertainment industry)

September 2006 — September 2007 (1 year 1 month)

19 Entertainment is a diversified entertainment focused media company working at the highest levels in artist representation, music, television, touring, sports and fashion.

Oversaw US digital efforts including web, portal, mobile and integrated television campaigns for all 19 Entertainment US artists and television properties including American Idol, So You Think You Can Dance, Daughtry, Carrie Underwood, Jordin Sparks, Blake Lewis and others. Negotiated multiple US portal activations on behalf of both television and music campaigns; Managed Emmy nominated “Idol Gives Back” digital sales efforts with iTunes & Americanidol.com; Managed all Season Six American Idol contestant music sales.
Special Programs Manager

United Talent Agency

(Privately Held; 201-500 employees; Motion Pictures and Film industry)

May 2001 — September 2006 (5 years 5 months)

Undertook strategic role in creation of the first major talent agency online division (UTAOnline/UTAO), including hiring of initial agent roster and collaborating in formulation of agency’s strategic direction. Managed complete upgrade of agency digital technology infrastructure including architecting digital asset management and DVD authoring systems; conducted all trademark and intellectual property protection efforts coordinating with and managing outside counsel. Completely revised Agent Training Program; managed UTA Job List, a virally deployed and highly coveted entertainment industry hiring resource. Began as assistant to partner and board member while conducting MFA studies
Owner
Advanced Media Marketing (Sole Proprietorship)

(Sole Proprietorship; Internet industry)

1995 — 2000 (5 years)

Early online consultancy emphasizing the creation of integrated new media programs to enhance traditional marketing efforts. Developed and produced web sites, corporate sales events and interactive marketing strategies for: Epson, Candle Corp., GameFan Magazine & others.
General Manager, Director Marketing & Business Dev.

Media Revolution

(Partnership; 11-50 employees; Internet industry)

1996 — 1998 (2 years)

Helped establish award-winning interactive agency growing revenues to $1,000,000+ and providing all business development and marketing efforts, including high-level partnerships with Microsoft, Macromedia (now Adobe) and others. Key responsibilities included: Management of client engagements, public speaking, agency growth strategy and forecasting. Managed creative and technical staff of 16 with responsibility for hiring/firing, recruiting, etc. Agency client roster included film, television, music, gaming and home entertainment divisions for Twentieth Century Fox, Sony, FX Networks, Paramount, Universal, MGM, Disney, Dreamworks, Sega GameWorks, and others.
Sr. Account Executive

Hajjar/Kaufman Advertising (Dentsu)

(Public Relations and Communications industry)

1994 — 1995 (1 year)

Helped design and implement PR and marketing programs for agency client Canon. Division disbanded after brief tenure due to corporate merger.
Account Executive

Manning, Selvage & Lee (Publicis SA)

(Public Relations and Communications industry)

1993 — 1994 (1 year)

Implemented PR campaigns for variety of Technology and Consumer products accounts for top ten global PR firm.

Jesse Albert’s Education

University of Southern California

MFA , Peter Stark Producers Program , 1999 — 2001
University of Southern California

BA , Annenberg School of Journalism/Public Relations , 1994
Webb School

High School , College Preparatory