
PR consultant at GCI Mannov
Copenhagen Area, Denmark

PR consultant at GCI Mannov
Copenhagen Area, Denmark
Public relations and communication specialist. I started my career in PR in 2001 as a freelancer, working mostly for smaller companies and non-profit organisations doing theatre and musical productions. In 2003 I joined GCI Mannov – Denmark’s largest PR consultancy – where I became a consultant upon completing my master’s degree at the start of 2006.
Since then I have worked with a wide variety of aspects of PR and communication including press relations, consumer good product PR, event planning and execution, corporate PR, campaign and project management, crisis and issues management, strategy development and public affairs.
During my time at GCI Mannov I have had the pleasure of working for some of the largest consumer brands and major corporations in Scandinavia as well as a few international clients.
My latest interest in the field of communication is the new dimension of social/digital media and networks – the complexity and possibilities they add to our way of communicating with the world at large, and also the social context in which they emerge, exist and expand.
I blog (in Danish) about social/digital media at Start snakken! (www.startsnakken.wordpress.com).
Public relations consulting, media consulting, social/digital media, campaign and project management.
(Privately Held; 51-200 employees; Public Relations and Communications industry)
January 2006 — Present (2 years 7 months)
Working as a PR consultant in GCI Mannov A/S - Denmark's largest PR company.
(Public Company; 11-50 employees; Performing Arts industry)
November 2001 — April 2008 (6 years 6 months)
Participated in the founding of the musical association Ambition. In charge of PR and sponsors November 2001- March 2004, webmaster April 2004 - March 2005, assistant producer December 2005 - March 2006, event manager since April 2005 and member of the board since September 2006.
Ambition is a non-profit association devoted to producing high-quality musical shows featuring the best of Broadway and West End. We work to give talented amateurs usefull experience and promotion by producing quality entertainment with singing and dancing.
(Self-Employed; Myself Only; Public Relations and Communications industry)
December 2002 — October 2006 (3 years 11 months)
Copenhagen Communicator produces articles and columns, does PR work, Danish-English and English-Danish translations, conceptual designs, event planning and management and branding. Clients include: Crossroads Copenhagen, ArtCompaz, AIR Magazine International, Hørsholm Library, the magazine Adventure World, the newspaper magazine Moment, the event company Devent and Ballegaard Akupunktur.
The company is temporarily shut down due to focus on other parts of my carreer.
(Non-Profit; 11-50 employees; Performing Arts industry)
June 2005 — January 2006 (8 months)
I was in charge of PR for the non-profit theatre company, Teater Katalysator (www.teaterkatalysator.dk), planning PR for their play "Menneske-lig", which opened in October 2005 in Krudttønden in Copenhagen.
(Privately Held; 51-200 employees; Public Relations and Communications industry)
December 2003 — December 2005 (2 years 1 month)
Worked for 15 months in GCI Mannov's Crisis Management Unit as part of a media watch team. Also assisted several consultants with research, translations and other odd jobs.
(Partnership; 11-50 employees; Online Media industry)
September 2001 — December 2005 (4 years 4 months)
I wrote articles and columns for Studerende Online (www.so.dk), which is a website featuring news of interest to students of higher educations in Denmark. I have had 35+ articles published.
(Partnership; 1-10 employees; Information Technology and Services industry)
May 2002 — October 2004 (2 years 6 months)
Employed as a freelance translator for the partnership Crossroads Copenhagen, which strives to transform the Ørestad into a power centre for media, culture and communications. Has twice translated their entire website www.crossroadscopenhagen.dk into English (.com equivalent). Also translated material for exhibitions and press material.
(Government Agency; 201-500 employees; Government Administration industry)
August 2003 — December 2003 (5 months)
Employed in the National Agency for Enterprise and Construction (www.naec.dk)(Erhvervs- og Boligstyrelsen, www.ebst.dk) as a journalistic student assistant in their media watch group. We produced news summaries for the Ministry of Economic and Business Affairs (Økonomi- og Erhvervsministeriet) as well as the seven departsments organized below said ministry.
(Partnership; 1-10 employees; Public Relations and Communications industry)
August 2002 — December 2002 (5 months)
In the autumn of 2002, I was an intern at ProspektX Communications & PR in Copenhagen as a part of my education at university. I handled projects for e.g. Atlas-Stord A/S (www.atlas-stord.com), Mondo A/S (www.mondo.dk) and Stibo Catalog (www.stibocatalog.com).
(Partnership; 1-10 employees; Public Relations and Communications industry)
January 2002 — July 2002 (7 months)
Before I became an intern at ProspektX, I was associated with the agency as a freelance writer and did PR work and wrote articles for e.g. BizReport and Zima ApS.
(Public Company; 51-200 employees; Online Media industry)
January 2001 — May 2001 (5 months)
Worked as a translator in connection with the Eurovision Song Contest in Denmark in May 2001 and helped produce the English version of www.songcontest.com - the official Eurovision website. Worked with DR Online and Yahoo to stream the TV show over five live Internet channels on the eve of the contest.
Cand.Mag. (Equivalent of MA), Engelsk & Retorik (English Literature and Rhetoric), 1997 — 2005
Finished my Master thesis on media and democracy with the title "Corporate Media - A Threat to Democracy?", which deals with corporate owned media in the United States, on August 15th 2005.
Communication - Module 2 January 2003 — June 2003
I studied communication at RUC for one semester. I took courses in political communication, change management and storytelling in public institutions. I also participated in the writing of a project about communication in NGO fundraising.
Basic Spanish, January 2000 — February 2000
Learned Spanish during an intensive 4-week language course.
Matematisk student (High School Degree), Math, Biology and chemistry, August 1992 — June 1995
Highschool degree with a 9,0 average. A-level Math and Biology, B-level Chemistry.
Mountaineering, scuba diving, theatre and music, travels, cooking, innovation and creative thinking, coaching and mentoring, storytelling.
Ben Byg Scouts' Group (1995-2002), Ambition musical association (2002-2008, www.ambition.nu), Red Cross Youth (2001), Danish National Home Guard (1999-2002).
Founder of the social welcoming committee at the Egmont College Dorm (Copenhagen) in 1998 and member 1998-2003. It still exists.