LinkedInJerry Yudelson

Jerry Yudelson

President at Green Building Initiative

Portland, Oregon
Architecture & Planning
  1. Green Building Initiative,
  2. Switch Automation,
  3. Yudelson Associates
  1. US Green Building Council,
  2. Interface Engineering, Inc.,
  3. Green Building Services
  1. Portland State University
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Green Building Initiative

Green Building Initiative


– Present

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Leading green building author, international keynote speaker, Green building professional, registered professional engineer, marketing expert, integrated design expert

Specialties: Sustainable Design, Green Buildings, Green Development, Green Retail, Sustainability Planning



Green Building Initiative
– Present (10 months)Portland, Oregon Area

Responsible for representing the Green Building Initiative and its Green Globes/Guiding Principles Compliance building rating and certification tools to the market of building designers, owners and operators.

Chief Marketing Consultant

Switch Automation
– Present (1 year 10 months)United States

Work with CEO and leadership team to design, develop and execute market entry strategy for the US market for a world-leading sustainability data acquisition, monitoring, analysis and control Cloud-based Software as a Service platform. Duties include business matching, advice on government relations, market research, marketing communications, business development and client relations.


Yudelson Associates
– Present (8 years 4 months)National and International

Wrote 13 books on green building, green homes, green marketing, water conservation and sustainable development. Lead green building consultants and sustainability consulting teams. Certify LEED Platinum, Gold and Silver projects.

Author and Speaker

Jerry Yudelson
– Present (8 years 10 months)National and International

Nationally and internationally recognized keynote speaker and the leading published author in the green building space.

Chair, Greenbuild Steering Committee

US Green Building Council
(6 years)

Helped develop Greenbuild into the largest green building conference and trade show in North America.

Associate Principal/Sustainability Director

Interface Engineering, Inc.
(5 years)


Green Building Services
(1 year)


(3 years 2 months)

Directed marketing and business development for the largest full service mechanical and electrical engineering firm headquartered on the West Coast.

Honors & Awards

LEED Fellow

U.S. Green Building Council

Honored in first class of LEED Fellows by Green Building Certification Institute and USGBC.

Additional Honors & Awards

General Services Administration (GSA) National Peer Professional, International Council of Shopping Centers (ICSC) Research Scholar for Retal Real Estate Sustainability, Northwest Energy Efficiency Alliance Green Advocate of the Year 2004


The World's Greenest Buildings(Link)

January 2013

World's first study of the actual energy and water performance of LEED Platinum or equivalent buildings, with case studies of 55 projects in 18 countries in North America, South America, Europe, Asia and Australia.



Palladeo Sustainability Division

- Started a new department in Palladeo (a retail design and construction firm) geared toward integrating sustainability into all facets of the company, including retail design, PR, manufacturing, and construction.
- Created a vision, business plan, 6-quarter operations plan, and an annual budget for the new department.
- Managed project teams and all administrative and business aspects of the Sustainability Division while reporting directly to the CEO.
- Prepared 40 people to take the LEED Accredited Professional Exam by teaching weekly classes. Proven 50% success rate, well above the national average of 33%.
- Cultivated and built new and existing client relationships while creating new revenue stream for the company.
- Co-authored “Proving that Green Values are Profitable for Business and Clients” in Green Business Quarterly, and published a monthly company-wide bulletin on sustainability.
- Facilitated LEED documentation for Albertsons grocery store’s first LEED certified building in La Habra, CA. Awarded LEED silver certification. Project came in on time and under budget with a higher level of certification than originally expected.

Team members:

UniSource Energy Headquarters, Tucson, AZ, LEED Consultant(Link)

Successfully pursued LEED Gold certification for this 240,000 sq.ft. corporate headquarters project.

Team members:


  1. German

    Limited working proficiency


Professional Engineer

State of Oregon, License 19628PE

LEED Fellow

US Green Building Council, License LEED AP BD+C, O+M
– Present

National Peer Professional

US General Services Administration, License N/A

Research Scholar for Retail Real Estate Sustainability

International Council of Shopping Centers


  • Keynote Speaker
  • Well Published Author
  • Marketing Strategy
  • Green Building
  • Sustainable Design
  • Sustainability
  • LEED
  • Renewable Energy
  • Energy Efficiency
  • Sustainable Energy
  • Construction Management
  • Sustainability...
  • Construction
  • Energy Conservation
  • Green Development
  • Energy Management
  • Comprehensive Planning
  • Feasibility Studies
  • Urban Planning
  • Sustainable Development
  • Energy Audits
  • Green
  • Solar Energy
  • Sustainable Business
  • Building Science
  • Sustainable Architecture
  • Climate Change
  • Alternative Energy
  • Energy
  • Environmental Policy
  • Water
  • See 18+  See less


Portland State University

Certificate in Systems Thinking

University of Oregon

MBA, Marketing, Valedictorian

Graduated with highest honors.


BS, Engineering and Applied Science

RWTH Aachen University

Civil Engineering

Activities and Societies: Rotary Foundation Fellow for International Understanding


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