Jerry P. Crowley
Group Marketing Manager - N. Conlan & Sons Ltd
- Marketing and Advertising
Jerry P. Crowley's Overview
- Group Marketing Manager at N. Conlan & Sons Ltd
3 people have recommended Jerry P.
Jerry P. Crowley's Summary
Experienced Marketing and CRM Manager.
• Over 7 years of experience in Marketing, CRM & Brand Management.
• Confident decision maker with the ability to work calmly and efficiently under pressure.
• Expert in working within tight budgets and deadlines.
• Ability to deliver innovative marketing campaigns, which engage audiences.
• Highly advanced computer and IT skills, graphic design, video editing and digital marketing.
• Excellent communication skills, extensive experience in presentations and public speaking.
Jerry P. Crowley's Experience
Group Marketing Manager
Privately Held; 51-200 employees; Automotive industry
September 2009 – Present (3 years 10 months) Kildare & Limerick - Ireland
Headhunted to take role in a newly acquired business in Limerick and assist with start-up and operations.
Solely responsible for the Group’s Marketing that now includes three premises and deals with four brands, each with different corporate identities (namely BMW, MINI, Peugeot & Land Rover).
Due to funding limitations, this hands-on marketing role has required the implementation of innovative and targeted marketing campaigns. All activities are based on meeting acceptable ROI, customer engagement and other marketing indicators.
Responsible for all aspects of CRM (software maintenance, reporting, data cleansing and staff training), Social Media, Websites, SEO, HTML Marketing, Video and integration of each into annual marketing plan.
Implemented an integrated digital strategy across several online platforms (LinkedIn, Facebook, YouTube, & Twitter). In addition, I introduced a new umbrella website to encompass all brands/websites in order to promote the company’s own brand, its values and processes to our customers.
Organized many events (Golf days, dinners, launches, fun days, Horse Races, Trade Stands, Themed nights).
Carried out market research to identify customer/profiles and designed campaigns tailored to the information obtained.
Oversaw the introduction of a CRM system across all company locations and transition from previous system.
Ensured that all departments are considered when undertaking a marketing campaign and creation of an annual marketing plan.
Other responsibilities include overseeing IT operations for all premises, achieving strict internal auditing goals outlined by franchises. (deleted three points, vague or consolidated)
Jerry P. Crowley's Skills & Expertise
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