Jerry Freeman

Current

Consultant - Marketing at Maratona Marketing

Past

Consultant - Product Managment at Coremetrics
Senior Manager - Product Marketing Operations at Hyperion
Principal, Ownerat DigitalCLICK (Self-employed)

Product Manager at OfficeClick
Online Marketing Manager at Placeware
Product Manager at Pointcast
Product Manager at Lotus Development
Quality Assurance Manager at Approach

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Education

Notre Dame de Namur University
Kamehameha Schools

Connections

151 connections

Industry

Computer Software

Jerry Freeman’s Summary

Jerry K. Freeman

Passionate marketing executive with over 17 years of broad experience brings a proven record of driving operational programs to support strategic initiatives. Strong cross-functional management and integrated programs management experience with an emphasis in product marketing, product management and corporate marketing. Focused on developing creative and forward thinking strategies and plans that deliver results that exceed expectations.

Jerry Freeman’s Specialties:

Strategy and messaging. Copywriting. Advertising and creative marketing development. Product marketing. Product management. Web development.

Jerry Freeman’s Experience

Consultant - Marketing

Maratona Marketing

(Internet industry)

October 2008 — Present (2 months)

Strategy and messaging for high tech companies. Product marketing. Copywriting, lead generation and Web development.
Consultant - Product Managment

Coremetrics

(Privately Held; 201-500 employees; Internet industry)

June 2008 — October 2008 (5 months)

Researched new business opportunities at the request of the CEO.
Determined market sizes and competitive landscapes.
Lead internal build vs. buy discussions and recommended a “buy” opportunity.
Developed strategy and messaging and a Go-to-Market plan for the new business.
Presented findings to Senior Management and internal departments.
Senior Manager - Product Marketing Operations

Hyperion

(Public Company; Computer Software industry)

April 2004 — June 2007 (3 years 3 months)

• Assisted the VP of Product Marketing in running the Product Marketing department in addition to managing the budget.
• Provided counsel on marketing strategies, product mix, and both internal and external communications.
• Developed presentations and coached presenters. Developed internal field portal and managed field communications.
• Created and managed Product Marketing Communications Programs.
• Developed and staffed tradeshow demonstrations.
Principal, Owner
DigitalCLICK (Self-employed)

(Self-Employed; Myself Only; Marketing and Advertising industry)

May 2000 — April 2004 (4 years)

• Developed enterprise wide product strategies including messaging and marketing planning.
• Designed and developed Websites and online marketing strategies for companies including Ariba, Hyperion Solutions, Responsys, nSite Software, Tumbleweed, Instill and Angara.
• Created online sales tools including functional prototypes, templates and calculators.
• Developed a clear understanding of the products and services provided by these and many other companies, including B2B marketing, OLAP technologies, e-mail marketing strategies and online profile management.
Product Manager

OfficeClick

(Privately Held; 201-500 employees; Internet industry)

March 1999 — March 2000 (1 year 1 month)

• Drove roadmap for core services offered by collected and organizing user concerns, company goals, development schedules and competitors offerings.
• Delivered the MRD and functional specifications for database-driven group management services.
• Prototyped features for usability studies.
Online Marketing Manager

Placeware

(Privately Held; 201-500 employees; Computer Software industry)

December 1997 — February 1999 (1 year 3 months)

• Assisted in developing the product strategy, target audience definition, and marketing requirements.
• Grew the marketing mailing list from 200 to 5000 very qualified prospects.
• Developed the Marketing and Sales prospects database.
• Created user interface elements.
• Managed weekly online seminars, which included Geoffrey Moore and Guy Kawasaki as presenters.
• Received the “Sales Team Support Award” that was presented for outstanding contributions to the sales organization.
Product Manager

Pointcast

(Privately Held; 201-500 employees; Computer Software industry)

June 1996 — December 1997 (1 year 7 months)

• Managed research, software design, engineering, testing and documentation for the advertising creation tool.
• Spearheaded research into advertising technologies on the Internet.
• Developed and incorporated innovative advertising methods for the PointCast Network.
• Managed the introduction of the PointCast service into the retail channel, including product development, partner management, packaging, production and documentation.
Product Manager

Lotus Development

(Public Company; 5001-10,000 employees; Computer Software industry)

November 1994 — June 1996 (1 year 8 months)

• Researched, developed and drove the implementation of new features.
• Provided technical and artistic direction for sample applications shipped as part of the product.
• Assisted in a usability study that became the focal point of a nationwide advertisement.
Quality Assurance Manager

Approach

(Privately Held; 51-200 employees; Computer Software industry)

June 1992 — November 1994 (2 years 6 months)

• Managed the QA department through two major upgrades of the Lotus Approach database product.
• Directed the testing of all aspects of the product including performance, user interface and features.
• Defined specifications for new features. Hired, reviewed and managed the QA team.

Jerry Freeman’s Education

Notre Dame de Namur University

BS, Business Administration, Psychology, 1978 — 1982
Kamehameha Schools

High School, 1974 — 1978

Additional Information

Jerry Freeman’s Interests:

• My Family – Strong relationships with my family keeps everything in perspective. • The Internet – It gives everyone with something to say the ability to be heard. • Technology – Use it correctly and you have more time to do the things you like. • Golf – For five hours you think of nothing else.