
CEO at SonidoLocal.com
Colombia

CEO at SonidoLocal.com
Colombia
Co-founder and CEO of SonidoLocal.com, I created this company to use my knowledge in Digital Marketing and e-business on a great potential sector in Colombia and Latin America. I will launch next 1st of october 2008 the first Streaming on Demand website in Latin America.
Before going to Colombia, I was in charge of the European Development of RideSpirit, Mailorder company (website and paper catalogue) specialized in extreme sports hardgoods, wear and shoes (snowboarding, surfing, skateboarding).
After having participated in its creation in 2000 and set-up its Spanish subsidiairy until 2004, I was in charge of the international business development on the English, German, Spanish, Swiss and Belgian markets through website and catalogues. RideSpirit is now leader on the French, Belgian, Swiss and Spanish markets and now considered as one of the main European retailers.
After having completed my mission and lived 6 great years of entrepreunarial experience from Scratch to Europe, I left the company to live new business experiences in Colombia.
I launched SonidoLocal.com in April 2007 and we are now provider of digital marketing solutions for brands and comunication agencies, focused on digital cultural products (mp3, videos, social networking...).
I will launch next 1st of october 2008 the first Streaming on Demand website in Latin America in association with Universal Music.
Business Development, Internet, e-business, e-commerce, Mailorder, Spain, Europe, Fluent in French, English and Spanish, Music, Colombia, Latin America, Digital Marketing
(Internet industry)
April 2007 — Present (1 year 7 months)
Co-founder and CEO of SonidoLocal.com, I created this company to use my knowledge in Digital Marketing and e-business on a great potential sector in Colombia and Latin America.
I am currently managing a growing multimedia international website and providing digital music and services to biggest marketing agencies in Colombia and South America.
I will launch next 1st of october 2008 the first Streaming on Demand website in Latin America in association with Universal Music.
(Education Management industry)
October 2006 — Present (2 years 1 month)
I am Guest Professor in Tadeo Lozano University, EAN Business School and Autonoma University in Bogotá (Colombia) in Digital Journalism, Digital Marketing and Entrepreneurship.
(Privately Held; 11-50 employees; Internet industry)
July 2000 — September 2006 (6 years 3 months)
In charge of the European Development of RideSpirit, Mailorder company (website and catalogue) specialized in extreme sports hardgoods, wear and shoes (snowboarding, surfing, skateboarding).
I participated in its creation in 2000, selecting brands to work with and purchasing their products.
After my business school graduation in 2003, I set-up its Spanish subsidiairy until july 2004, from its creation to its business development through a shop in Barcelona and a local e-merchant platform.
I completed my mission of international business development on the English, German, Spanish, Swiss and Belgian markets through website and catalogues and took part of the creation of the brand new centralized logistical platform.
RideSpirit is now leader on the French, Belgian, Swiss and Spanish markets and now considered as one of the main European resalers.
(Non-Profit; 1-10 employees; Market Research industry)
January 2001 — December 2001 (1 year)
As a market researcher, I run I run about 10 client studies (client satisfaction survey, product launch and feasibility assessment, benchmarking,...) in several fields for companies o brands like Pernod, Mercedes, Nutrition et Santé, Istar...
MIM, European Business School, 2000 — 2003
Master in Management
Speciality : Entrepreneurship in New Tech.
Classe Preparatoire, Economics and Mathematics, 1998 — 2000
e-business, e-commerce, Wine, Music, Travels, Photos, Snowboarding
IAB Colombia (Internet Advertising Bureau) - President of the Comité in charge of Digital Comunication and PR