
Digital Services Marketing Director at Lagardere Active
Paris Area, France

Digital Services Marketing Director at Lagardere Active
Paris Area, France
At Lagardere Active, Jérôme Perani is Digital Services Marketing Director within the Digital Business Group Department.
Previously, he was in charge of Media and Internet industries at TERA Consultants, an independent firm providing economic and strategic expert appraisal and consultancy services.
Jérôme joined NDS Group, a News Corporation Company, in February 2006. At NDS Technologies France, he was responsible of strategic marketing of MediaHighway middleware used by more than 50 million Pay TV subscribers. Prior to NDS France, Jérôme was in charge of marketing studies and strategic marketing at Viaccess S.A. for 3 years.
Between 2000 and 2002, Jérôme was Business Development Manager at the Canal+ Group. He developed digital entertainment strategy at European level, and promoted the creation of broadband services, including plans to launch Television and Video On Demand via DSL networks.
Before joining the Canal+ Group, Jérôme was in charge of strategic analysis related to Media and Internet business at France Telecom's Corporate Strategy Department.
Jérôme Perani has a Masters Degree in IT and telecoms from the Ecole Nationale Superieure des Telecommunications Paris, and a PhD in Economics from the University Pantheon-Assas.
digital services, digital marketing, product marketing, market analysis, partnership, pricing, prospective, strategy, economics
(Management Consulting industry)
September 2008 — Present (11 months)
(Privately Held; 11-50 employees; Management Consulting industry)
July 2007 — August 2008 (1 year 2 months)
In charge of Media and Internet industries at TERA Consultants, an independent firm providing economic and strategic expert appraisal and consultancy services. TERA Consultants focuses on two main areas of expertise:
* competition and sectoral regulation
* business development and market analysis
Clients : mobile operators, telcos, TV channels,
(Public Company; 1001-5000 employees; NNDS; Broadcast Media industry)
February 2006 — June 2007 (1 year 5 months)
Strategic Marketing Manager at NDS France, in charge of the NDS embedded software (middleware) for consumer electronic devices that enables Digital TV and PayTV businesses
(Privately Held; 51-200 employees; Broadcast Media industry)
January 2003 — January 2006 (3 years 1 month)
Marketing Manager of digital content protection solutions (turnover : 40 million)
o Pay Television : conditional access systems based on smart cards
o Mobile & Internet entertainment : digital rights management (DRM) solutions
Strategic Analyst reporting to the executive board
(Public Company; 1001-5000 employees; Broadcast Media industry)
April 2000 — December 2002 (2 years 9 months)
Definition and management of digital entertainment strategy at European level
o Promoting the creation of broadband services, including plans to launch Television and Video On Demand via DSL networks
o Analysis of investment opportunities
Partnership development
o Services providers
o Telecommunications operators
o Technology providers
(Public Company; 10,001 or more employees; FTE; Telecommunications industry)
June 1995 — March 2000 (4 years 10 months)
Analyst in charge of Media & Internet business at Corporate Strategic Department
* Economics, prospective and strategic studies
* Strategic planning of Wanadoos operations
(Management Consulting industry)
November 1993 — October 1994 (1 year)
DEA , Economie Industrielle , September 1992 — June 1993
1989 — 1992
1987 — 1989
comics, restaurant tasting, swimming
Institut Multi-Médias member (promotion 2000 Federico Fellini)
PhD in Economics from Université Paris II Panthéon-Assas (Best 1999 economics thesis award prize winner), research financed by France Telecom ; « Economics of french cable television : analysis of relationships between TV channels and cable operators »