
Business development (FR/EN/ES)) with Web Marketing, P.R (2.0) and Community management expertises.
Lyon Area, France

Business development (FR/EN/ES)) with Web Marketing, P.R (2.0) and Community management expertises.
Lyon Area, France
After 10 years experiences in corporate marketing and communication departments, I now help companies to develop their business through web. I've developped web marketing skills to build web community able to push companies’ solutions and services with the help of targeted market “influencers” and P.R (2.0). I have a large network of freelances with complementary know-how and skills that I can involve in project management. My expertise and method include data mining, social networking architecture, IHM & UI design ergonomics, and content management (copywriting & richmedia) based on companies know-how comprehension and market analyze especially in high-tech environment as I have an engineer and marketing BtoB background.
I believe quality information system and creativity are keys for entrepreneurship success.
That’s why I feed my work with blogging / edition activities (founded several blogs and 2 paper magazines) and connections with artists (founded 2 contemporary art galleries with friends association).
Business influencer result:
7° french influencer in twitter.com - category Marketing - and 387° position at the world level (source twitterio).
(Self-Employed; Writing and Editing industry)
September 2008 — Present (1 year 4 months)
- Marketing consultant with web marketing expertise including community management and Social Media influence technics.
- Search Engine Optimisation techniques
- Web sponsoring and advertising planning
- Push e-mailing tactic and Newsletter editorial
- E-commerce strategy, architecture & ergonomy
- Press Relation (2.0) Social Media & networking
- Community Manager trainer
- Copywriter & Blogger
(Mechanical or Industrial Engineering industry)
January 2005 — August 2008 (3 years 8 months)
-> World leader in engraving & marking solution (600p / 15 subsidaries)
* 3 corporate web sites including chinese and japanese web specificities (for SEO / PPC campains and ergonomy)
* Newsletters programs and e-mailing campains for 13 countries
(Mechanical or Industrial Engineering industry)
September 2002 — December 2004 (2 years 4 months)
->World leader in marking solutions for product traceability & identification (120p / 50 distributors worlwide)
(Mechanical or Industrial Engineering industry)
September 2000 — September 2002 (2 years 1 month)
(Mechanical or Industrial Engineering industry)
September 1997 — September 2000 (3 years 1 month)
(Public Company; Industrial Automation industry)
June 1995 — September 1997 (2 years 4 months)
Engineer , Marketing High Tech , 1994 — 1996
Engineer , 1990 — 1994
Passionate in graphic design, High tech innovation and branding, I write a blog regarding product customization trends applied to branding (www.unsigne.fr). This helps me to feed my creativity with up-to date design researches and develop my interest for configuration software’s and web user interface uses. Building a web community is an exciting experience to spread and collect information threw social networks.