Media Entrepreneur & co-founder 2008
Amsterdam Area, Netherlands
- Current
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- Media Entrepreneur & Co-founder at 2008
- Past
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- Media Entrepreneur at my own company
- Director Strategy & Innovation at TBWA\
- Managing Director at TEQUILA\ part of TBWA\
- Managing Director & Co-founder at Qi
- Account Director at PMSvW/Young & Rubicam
- Account Manager at BSUR
- Education
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- INSEAD
- Rijksuniversiteit Groningen
- University of Bradford
- Recommended
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1 person has recommended Jeroen - Connections
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444
connections
- Industry
- Marketing and Advertising
- Websites
Jeroen de Bakker’s Summary
After several year of experience in advertising, I co-founded Qi (www.qi-ideas.com) in the last quarter of 1997. Qi developed numerous award winning interactive marketing and brand concepts for clients like Heineken Netherlands, Heineken International, Bols Distilleries, Amsterdam Airport Schiphol, Air Miles, Essent, Bacardi, Philips Europe and Unilever. Within Qi we also developed own digital media products like the virtual advertising agency Qineboko.com and the mobile content platforms Fanplay and Notones.
From July 2005 till September 2007, I worked for TBWA\Company Group. First as Managing Director at TEQUILA\ (www.tequila.nl). This agency combined brand activation and new media and I worked for clients like UPC, TomTom, ABN Amro, Albert Heijn (Ahold) and Playstation.
From the start of 2007 till October 2007 I was Director Strategy & Innovation of TBWA\. Apart from activities for clients, I was responsible for the local and international role out of a new initiative of TBWA\ called BrandGossip (www.brandgossip.nl) and I helped with the integration of Agency.com within TBWA\.
At the moment I am starting new innovative media ventures, consulting clients on how to deal with online media and working as strategy director at the creative shop 2008 (www.thisis2008.com).
What interests me most, is applying new brand communications technology in a valuable, relevant way. Thus, I strive to make clients' differentiating power tangible and sustainable. Furthermore I frequently publish and I am often a speaker at events and seminars.
Jeroen de Bakker’s Specialties:
Marketing strategy, creativity, brand activation, new media, technology, innovation, brands, cross media, digital media products, platforms, 2008
Jeroen de Bakker’s Experience
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Media Entrepreneur & Co-founder
2008
(Marketing and Advertising industry)
January 2008 — Present (11 months)
Currently, I am starting new innovative media initiatives, working as strategy director at the new creative shop 2008 (www.thisis2008.com) and I am publishing about the digitalization of advertising
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Media Entrepreneur
my own company
(Marketing and Advertising industry)
September 2007 — December 2007 (4 months)
Starting up new activities and consulting advertising agencies & media companies on how to deal with online media and the integration of on- and offline. Further more I am a frequent speaker at marketing congresses, member of the advisory board of the IAB and teacher at the Brand Management course at the University of Groningen.
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Director Strategy & Innovation
TBWA\
(Public Company; 201-500 employees; Marketing and Advertising industry)
January 2007 — September 2007 (9 months)
Director Strategy & Innovation
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Managing Director
TEQUILA\ part of TBWA\
(Marketing and Advertising industry)
July 2005 — December 2006 (1 year 6 months)
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Managing Director & Co-founder
Qi
(Privately Held; 11-50 employees; Online Media industry)
October 1997 — June 2005 (7 years 9 months)
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Account Director
PMSvW/Young & Rubicam
(Public Company; 51-200 employees; Marketing and Advertising industry)
June 1996 — September 1997 (1 year 4 months)
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Account Manager
BSUR
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 1994 — May 1996 (2 years)
Jeroen de Bakker’s Education
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INSEAD
Trade Marketing 2004 — 2004
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Rijksuniversiteit Groningen
Brand Management 1996 — 1997
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University of Bradford
MBA, Business Administration, 1992 — 1993
Additional Information
Jeroen de Bakker’s Websites:
Jeroen de Bakker’s Interests:
brands innovation new media technology marketing creativity
Jeroen de Bakker’s Groups:
IAB
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2008 :: Creative shop in Amsterdam
Jeroen de Bakker’s Honors:
ADCN, Esprix, SpinAwards, Europrix, Effie, New York Festivals, Epica
Jeroen de Bakker’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
