Jeroen de Bakker

Current

• Co-founder at LAB1111

Past

• Media Entrepreneur & Co-founder at 2009
• Co-founder at BrandWebbing
• Media Entrepreneur at my own company

• Director Strategy & Innovation at TBWA\
• Managing Director at TEQUILA\ part of TBWA\
• Managing Director & Co-founder at Qi
• Account Director at PMSvW/Young & Rubicam
• Account Manager at BSUR

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Education

• INSEAD
• Rijksuniversiteit Groningen
• University of Bradford

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Recommended

2 people have recommended Jeroen

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My weblog
• My Company
• Presentations on Slideshare

Jeroen de Bakker’s Summary

After several year of experience in advertising, I co-founded Qi (www.qi-ideas.com) in the last quarter of 1997. Qi developed numerous award winning interactive marketing and brand concepts for clients like Heineken Netherlands, Heineken International, Bols Distilleries, Amsterdam Airport Schiphol, Air Miles, Essent, Bacardi, Philips Europe and Unilever. Within Qi we also developed own digital media products like the virtual advertising agency Qineboko.com and the mobile content platforms Fanplay and Notones.

From July 2005 till September 2007, I worked for TBWA\Company Group. First as Managing Director at TEQUILA\ (www.tequila.nl). This agency combined brand activation and new media and I worked for clients like UPC, TomTom, ABN Amro, Albert Heijn (Ahold) and Playstation.

From the start of 2007 till October 2007 I was Director Strategy & Innovation of TBWA\. Apart from activities for clients, I was responsible for the local and international role out of a new initiative of TBWA\ called BrandGossip (www.brandgossip.nl) and I helped with the integration of Agency.com within TBWA\.

From 2008 I worked as strategy director at the creative shop 2010 Amsterdam. Next to that Rembrandt Smids and I started a new company called BrandWebbing: a new and unique brand strategic approach for online media.

In January 2010 I co-founded Lab1111. We develop and exploit digital communication products to create relevant brand platforms for advertisers, media companies and ad agencies.

What interests me most, is applying new brand communications technology in a valuable, relevant way. Thus, I strive to make clients' differentiating power tangible and sustainable. Furthermore I frequently publish and I am often a speaker at events and seminars.

Jeroen de Bakker’s Specialties:

Marketing strategy, creativity, brand activation, new media, technology, innovation, brands, cross media, digital media products, advertising effectiveness measurements, platforms, 2008, digital communication products

Jeroen de Bakker’s Experience

• Co-founder

  LAB1111

  (Media Production industry)

  January 2010 — Present (2 months)

  Development and exploitation of digital communication products to create relevant brand platforms for advertisers, media companies and ad agencies.

• Media Entrepreneur & Co-founder

  2009

  (Marketing and Advertising industry)

  January 2008 — February 2010 (2 years 2 months)

  Currently, I am starting new innovative media initiatives, working as strategy director at the new creative shop 2009 (which started as 2008 last year) and I am publishing about the digitalization of advertising

• Co-founder

  BrandWebbing

  (Marketing and Advertising industry)

  January 2009 — October 2009 (10 months)

• Media Entrepreneur

  my own company

  (Marketing and Advertising industry)

  September 2007 — December 2007 (4 months)

  Starting up new activities and consulting advertising agencies & media companies on how to deal with online media and the integration of on- and offline. Further more I am a frequent speaker at marketing congresses, member of the advisory board of the IAB and teacher at the Brand Management course at the University of Groningen.

• Director Strategy & Innovation

  TBWA\

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  January 2007 — September 2007 (9 months)

  Director Strategy & Innovation

• Managing Director

  TEQUILA\ part of TBWA\

  (Marketing and Advertising industry)

  July 2005 — December 2006 (1 year 6 months)

• Managing Director & Co-founder

  Qi

  (Privately Held; 11-50 employees; Online Media industry)

  October 1997 — June 2005 (7 years 9 months)

• Account Director

  PMSvW/Young & Rubicam

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  June 1996 — September 1997 (1 year 4 months)

• Account Manager

  BSUR

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  June 1994 — May 1996 (2 years )

Jeroen de Bakker’s Education

• INSEAD

  Trade Marketing 2004 — 2004

• Rijksuniversiteit Groningen

  Brand Management 1996 — 1997

• University of Bradford

  MBA , Business Administration , 1992 — 1993

Additional Information

Jeroen de Bakker’s Websites:

• My weblog
• My Company
• Presentations on Slideshare

Jeroen de Bakker’s Interests:

brands innovation new media technology marketing creativity

Jeroen de Bakker’s Groups:

IAB

•    2008 :: Creative shop in Amsterdam
•    2009
•    By the Grape
•    TEDxAmsterdam
•    Top100 Marketeers van Tijdschrift voor Marketing
•    I am The Next Speaker

Jeroen de Bakker’s Honors:

ADCN, Esprix, SpinAwards, Europrix, Effie, New York Festivals, Epica, CannesLions

Jeroen de Bakker’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch