founder/ceo at Darling Advertising and Design
Greater New York City Area
- Past
-
- Executive Creative Director at Hill Holliday
- Executive Creative Director at Ogilvy & Mather
- Executive Creative Director at DDB New York
- Senior Creative Director SVP at McCann Worldwide
- Senior Art Director at Ammirati & Puris
- Recommended
-
24 people have recommended Jeroen R - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Jeroen R Bours’s Summary
Jeroen Reuven Bours (Dutch born) - Advertising Art Director, Graphic Designer and Creative Director. Board Member of the Art Directors Club (ADC) of New York, Member of D&AD.
Known for many campaigns in Advertising. Created the -"Priceless"- campaign for MasterCard, together with Joyce King Thomas at the advertising agency of McCann Erickson. Fortune Magazine named the campaign one of the major breakthroughs of the last century (May 31, 2006: Six Teams That Changed The World - The Power Of An Idea).
Worked for over 2 years directly for Steve Jobs on his NeXT Computer with Ken Segall.
Other campaigns include the - Beyond Petroleum - campaign for British Petroleum together with writer Ken Shuldman. This campaign set off the beginning of the green messages coming from Oil Companies.
Besides various introductions of new products for American Express, Jeroen's credited with the invention of the OPEN business network. This business and creative idea propelled the small business card and division at American Express into a thriving business source enough to make local banks nervous and small business owners enthusiastic about this new idea.
Jeroen Bours is credited for the introduction of the Acela Train for Amtrak. The - Life on Acela - Campaign introduced this high-speed train in five major North East markets. This campaign with its abstract images, set-off many different discussions. It was discussed widely on Public Radio.
Also, Art Director and Creative Director on the - Responsibility. What's your policy? - campaign for Liberty Mutual with writer Ernie Schenck. Clergy, faculty and grade school teachers have requested copies of the first 60 second launch commercial to show it to their congregations and students, because of its positive message of mutual responsibility.
BIGGEST WINS: 08: Absolut Level Vodka and TJX Companies. 09: ACE Group, LRS restaurant chain, Hamilton Beach, Best Cheese Corp., Hearst Entertainment, Insight Communications.
Jeroen R Bours’s Specialties:
Inventing Ideas that Last.
Previous experience and clients: MasterCard, AOL, Lucent, Marriott, Major League Soccer, Nabisco (McCann). Jaguar Cars, AT&T, American Express, BP, AIG, Kodak (Ogilvy). Coca Cola (TW2 Milano). BMW, Grolsch Beer, (Ammirati & Puris). NeXT computers for Steve Jobs. Amtrak, Bayer, Sheraton Hotel Group (DDB). Lavazza, Martex Linens (Armando Testa). Recent: ABSOLUT vodka, Fashion Retail, electronic appliances (HB), Liberty Mutual, ACE Group (Darling).
Jeroen R Bours’s Experience
-
Executive Creative Director
Hill Holliday
(Public Company; 501-1000 employees; Marketing and Advertising industry)
June 2003 — May 2007 (4 years )
Head ceative of New York office. Responsible for the Liberty Mutual campaign - Responsibility, what's your policy?- Also won various accounts including AOL, American Red Cross, Ace Insurance.
-
Executive Creative Director
Ogilvy & Mather
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
November 1999 — May 2003 (3 years 7 months)
Executive Creative Director, Executive Partner. Responsible for various national and international campaigns, including the launch of the Blue Card for American Express, the - The Greatest Risk is not Taking One- campaign for AIG, the - Beyond Petroleum - campaign for BP, the OPEN business idea and campaign for American Express, and others.
-
Executive Creative Director
DDB New York
(Public Company; 501-1000 employees; Marketing and Advertising industry)
November 1998 — November 1999 (1 year 1 month)
Executive Creative Director on Amtrak - launched the Acela Campaign; the first high-speed train in th U.S. Also launched a new corporate and national campaign for Bayer. Won the Sheraton business with the -who's taking care of you?- campaign.
-
Senior Creative Director SVP
McCann Worldwide
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
September 1993 — November 1998 (5 years 3 months)
Senior Creative Director, Senior Vice President. Responsible for the invention of the -Priceless- campaign for MasterCard together with Joyce King Thomas. Worked also on various other launches including the campaign that launched Lucent Technologies.
-
Senior Art Director
Ammirati & Puris
(Public Company; Marketing and Advertising industry)
1988 — 1990 (2 years )
