Jeri Denniston

Current

Partner in Strategic Marketing & Management at Haines Centre for Strategic Management
Partner / Social Media Strategist at Denner Group International
Local Chapter Supporter at Association for Strategic Planning

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Past

Community Relations Manager at The San Diego Union-Tribune
Market Development Manager / Latino Market Manager at The San Diego Union-Tribune
Community Relations Manager at The San Diego Union-Tribune

3 more...

Education

Thunderbird School of Global Management
Chapman University
Washington High School

Recommended

7 people have recommended Jeri

Connections

357 connections

Industry

Management Consulting

Websites

Jeri Denniston’s Summary

Do you and your team have a clear vision of where your business is headed and how they contribute to that? I am a strategic marketing and social media strategist who helps clients apply a holistic approach to planning, marketing, and problem solving, ensuring everyone on the team understands their role in supporting organizational goals.

Social media networking provides a powerful system to promote your business, create visibility and generate response. These tools are critical components of a 21st Century strategic marketing plan that supports the organization's overall strategic objectives.

My more than 20 years of experience spans all facets of marketing and management, including social media networking, cause-related marketing, product and market development, business and strategic planning, public relations, advertising, creative services, and community relations.

How can I help you?

Jeri Denniston’s Specialties:

Social media networking, cause marketing, new market development, strategic marketing planning and implementation, strategic thinking, communications planning and execution, media relations.

Jeri Denniston’s Experience

Partner in Strategic Marketing & Management

Haines Centre for Strategic Management

(Management Consulting industry)

December 2006 — Present (2 years 8 months)

Strategic Thinking, Marketing, Leadership and Change Management training using Systems Thinking.

We are interpretors and translators of best practices research in strategic thinking, planning and management.

Systems Thinking is about thinking, planning and acting strategically on a daily basis to achieve your desired results. You start with your future desired outcomes and work backwards to identify the strategies necessary to close the gap from today to that future vision. This is different from analytical thinking (how most US people are taught) which starts with today and tries to problem-solve solutions, with no roadmap of where you're headed, just the elimination of the problem.
Partner / Social Media Strategist

Denner Group International

(Management Consulting industry)

October 2005 — Present (3 years 10 months)

As the world of marketing has changed, I have begun integrating social networking into my marketing strategies, using the latest Web 2.0 tools such as Twitter, LinkedIn, Facebook, FriendFeed, and more.

I am passionate about helping business owners and their teams integrate sound marketing strategies as part of their overall strategic planning process. Using Systems Thinking as the foundation for the marketing and planning process, is a key factor in setting yourself apart from your competition.

If you look at your business as a whole system comprised of many components that work together to achieve a common goal, you’ll see that marketing is one of those systems. For the business to function successfully and smoothly, everyone must be on the same page in terms of how they support the organizational strategies, marketing included.
Local Chapter Supporter

Association for Strategic Planning

(Venture Capital & Private Equity industry)

2002 — Present (7 years)

ASP is a non-profit professional society whose mission is to help people and organizations to succeed through improved strategic thinking, planning and action.Founded in 1999, ASP is the only not-for-profit professional association dedicated to advancing thought and practice in strategy development and deployment for business, non-profit and government organizations.

Additional Information

Jeri Denniston’s Websites:

Jeri Denniston’s Groups:

Haines Centre for Strategic Management, Association for Strategic Planning, Greater San Diego Hispanic Chamber of Commerce, South County Economic Development Council, World Trade Center Association, ArtsBusXpress, Asian Business Association, Institute of Latin Professionals, Towner family, Millionaire Handbook seminar, San Diego International Sister Cities Society