
Strategic Marketing Thought Leader / Social Media Strategist
Greater San Diego Area

Strategic Marketing Thought Leader / Social Media Strategist
Greater San Diego Area
3 more...
You know how some leaders find it hard to get their staff doing the right things to move the organization forward? And how some leaders think social media networking is "wasting time" because they don't understand its value?
I help you find clarity in your personal and work life, develop targeted action plans, and stay focused on your customers' needs.
Social media networking provides a powerful system to promote your business, create visibility and get closer to the customer than ever before. These tools are critical components of a 21st Century strategic marketing plan that supports the organization's overall strategic objectives.
My more than 20 years of experience spans all facets of marketing and management, including social media networking, cause-related marketing, product and market development, business and strategic planning, public relations, advertising, creative services, and community relations.
How can I help you?
Social media networking, cause marketing, new market development, strategic marketing planning and implementation, strategic thinking, communications planning and execution, media relations.
(Privately Held; Professional Training & Coaching industry)
January 2007 — Present (2 years 11 months)
As the world of marketing has changed, I have begun integrating social networking into my marketing strategies, using the latest Web 2.0 tools such as Twitter, LinkedIn, Facebook, FriendFeed, and more.
I am passionate about helping business owners and their teams integrate sound marketing strategies as part of their overall strategic planning process. Using Systems Thinking as the foundation for the marketing and planning process, is a key factor in setting yourself apart from your competition.
If you look at your business as a whole system comprised of many components that work together to achieve a common goal, you’ll see that marketing is one of those systems. For the business to function successfully and smoothly, everyone must be on the same page in terms of how they support the organizational strategies, marketing included.
(Management Consulting industry)
October 2005 — Present (4 years 2 months)
Strategic Thinking, Marketing, Leadership and Change Management using Systems Thinking. We are interpretors and translators of best practices research in strategic thinking, planning and management.
"If you don't know where you're going, any road will get you there," said the Cheshire Cat to Dorothy in The Wizard of Oz.
That's true for businesses, large and small. Without a destination in mind of what you're trying to create, any action taken within an organization will net something....it just may not be what the executive team had in mind. So what's your dream for your business and life?
We help you achieve your dreams with a simple backwards thinking tool that gets everyone in the organization working together to achieve the desired results. Productivity increases, bottom line profits increase, employee morale goes up....because everyone understands how their work is contributing to the organization's success.
(Venture Capital & Private Equity industry)
2002 — Present (7 years )
ASP is a non-profit professional society whose mission is to help people and organizations to succeed through improved strategic thinking, planning and action.Founded in 1999, ASP is the only not-for-profit professional association dedicated to advancing thought and practice in strategy development and deployment for business, non-profit and government organizations.
Haines Centre for Strategic Management, Association for Strategic Planning, Greater San Diego Hispanic Chamber of Commerce, South County Economic Development Council, World Trade Center Association, ArtsBusXpress, Asian Business Association, Institute of Latin Professionals, Towner family, Millionaire Handbook seminar, San Diego International Sister Cities Society
YWCA TWIN Award 2000
Outstanding Young Woman of America 1980