Jeremy Meyers

Current

Experience Producer, Studio D at Waggener Edstrom

Past

Manager, Digital Editorial and Fan Relations, Commercial Music Group at Sony Music Entertainment
Manager, Interactive Media at Sony BMG Masterworks
Manager, Grassroots Marketing at Sony Music

New Media at TVT Records

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Education

Urban Academy

Recommended

30 people have recommended Jeremy

Connections

500+ connections

Industry

Public Relations and Communications

Websites

Jeremy Meyers’s Summary

My passion lies in developing remarkable online content that tell stories in a compelling, unique, personal and ultimately valuable way. I believe that enabling connection through the sharing of common experience is at the core of making the world a better place. I have lead the production of both audio and video series around some of the most classic and influential music ever created, including Michael Jackson, Billy Joel, Miles Davis, Sarah McLachlan, Yo-Yo Ma, and 15-20 others.

I am a veteran of the online and digital media world, being professionally involved since 1999 and playing my own small part in shaping the landscape for music in the online space.

I was hired by Sony Music to lead their online word-of-mouth department in 2004, which included monitoring message boards, and introduced the executives to a fledgling site called MySpace. This culminated in my securing the first feature for the new MySpace Music brand with a band called Midtown.

Currently, I am in a Digital Experience Producer for Communications firm Waggener Edstrom, where I advise and execute on digital and social media strategies on behalf of our clients.

Jeremy Meyers’s Specialties:

Content Development, Content Strategy, Site Development, CRM, Editorial Vision, Value Propositions, Strategic Partnerships, Podcasts, Production, Storytelling, Project Management, Video, Audio, Blogging, Data Integration, User Experience Design, User Experience, Getting systems to play nice

Jeremy Meyers’s Experience

Experience Producer, Studio D

Waggener Edstrom

(Privately Held; Public Relations and Communications industry)

August 2009 — Present (4 months)

I advise on digital and social media strategy and execution for multi-million dollar clients in order to assist them in communicating more openly and effectively on the internet.
Manager, Digital Editorial and Fan Relations, Commercial Music Group

Sony Music Entertainment

(Public Company; Music industry)

April 2007 — June 2009 (2 years 3 months)

• Helped to direct the focus of Sony BMG toward using the internet to improve marketing techniques through the use of innovative and informative digital content.
• Established the first public-facing staff-authored blog for any major record label as a channel to share their knowledge, passion and experiences around music directly with the internet community. (blogs.legacyrecordings.com)
• Conceptualized and produced a library of over 30 podcast series built around Legacy Recordings, Sony BMG Masterworks and Masterworks Broadway properties, establishing Sony BMG as the market leader in the music podcast space. Series based around Michael Jackson, Billy Joel, Yo-Yo Ma, Joshua Bell, A Chorus Line and Avenue Q have been accessed in excess of 2 million times.
• Created “60 Second Soundtracks,” an digital video series featuring Sony employees discussing their favorite albums from the catalog. These videos are available on YouTube as well as other streaming services.
Manager, Interactive Media

Sony BMG Masterworks

(Public Company; 10,001 or more employees; Music industry)

October 2004 — April 2007 (2 years 7 months)

• Overhauled Sony BMG Masterworks label website to include search engine optimized artist and product pages that accurately reflect the full catalog of available music. Added relevant content and links for purchase from major retailers, resulting in substantial improvements in site traffic.
• Coordinated multiple departments tasked with data cleanup and delivery of Sony BMG’s 3700-product classical music catalogue to digital providers in order to ensure physical/digital parity.
• Developed and executed online marketing strategy for Sony BMG Masterworks artists, as the sole digitally-focused employee during a pivotal growth period for sales in this space, including an iTunes campaign for Yo-Yo Ma's Appassionato which resulted in the biggest first week digital sales of his career to that point. These strategies led to a more than 100% year-over-year increase in overall digital revenue for products released by the label.
Manager, Grassroots Marketing

Sony Music

(Public Company; 1001-5000 employees; Music industry)

March 2004 — October 2004 (8 months)

• Built a large number of relationships with people from a wide range of companies (music, film, game and book publishers, etc) in order to expand the reach of overall promotions and create more valuable customer offerings.
• Hired in 2004 to build a Grassroots Marketing department tasked with aggregating and reporting on consumer feedback from online and offline sources about Sony Music label priorities.
New Media

TVT Records

(Privately Held; 51-200 employees; Music industry)

October 2000 — March 2004 (3 years 6 months)

• Managed the overall online imaging, content and eTeam moderation for the label and artist websites including Lil Jon, Sevendust, Default, Ying Yang Twins.
• Developed cooperative marketing campaigns with companies including MTV, BET, Yahoo, Peavey and Apple Quicktime.
• Conceptualized, developed, designed, implemented and managed company-wide intranet site.

Jeremy Meyers’s Education

Urban Academy

1995 — 1999

Additional Information

Jeremy Meyers’s Websites:

Jeremy Meyers’s Interests:

content development, social media, fan interaction, marketing, tribes, storytelling, new technology, twitter, conversations, engagement, entertainment industry, podcast, podcasting, digital video, content production, editorial, editor, blogging