Jeremy Kuo

Current

• Snowboard Instructor at Snow Creek
• Director of Search Marketing at BIGSHOT

Past

• SEM Specialist at Pop Labs (formerly Webxites Holdings, Inc.)
• Market Media District Manager at Brookstone, Inc.
• Second Assistant Manager at Brookstone, Inc.

• Web Developer at Lied Center of Kansas

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Education

• University of Kansas
• Florimont

Recommended

2 people have recommended Jeremy

Connections

79 connections

Industry

Marketing and Advertising

Websites

• Kansas City Internet Marketing
• Breast Cancer Fundraiser

Jeremy Kuo’s Summary

As a former web developer for various 501 (c) non-profit organizations from '02 to '05, I was initially intrigued by search engine organic ranking because such presence did not necessitate any advertising funds unlike its pricey mainstream media counterparts. In non-profit, a venue that facilitates awareness-raising at no cost is a welcomed asset, notably when budget is limited.

Little did I know until nearly half a year later that my “guesswork” site tweaking corresponded to what was referred to as search engine optimization, a subset of search engine marketing that focuses on organic placement. From thereon, I was pleased to find that there existed a thriving industry dedicated to optimizing web content for SERP visibility, and an agora of professionals actively exchanging knowledge and participating in discussions on the latest SE developments.

Today, I continue to exercise my passion for SEO as a search strategist for a Kansas City ad agency that specializes in holistic advertising campaign strategies. As a Google AdWords Professional, Yahoo Ambassador and accredited Microsoft adExcellence member, I have also gained high regards for sponsored search thanks to its ability to quickly target a selling proposition and a call to action to the most qualified leads.

SEO is available to all. In effect, natural listings enable equal opportunity, regardless of ad spend budget. The ever-changing dynamic nature of SE algorithms furthermore ensures a marketplace “refresh”, once again providing a fair and ongoing leveled ground for all advertisers, where continual SEO competitive intelligence-gathering and strategic choices alone determine the success of a site’s ranking.

Non-profit or SMB, all organizational entities deserve equal exposure and a chance to be entered into the information-gathering and comparison shopping arena. Top rank monopolies are not secured by cash strongholds, but rather by sound optimization tactics: this is where I come in.

Jeremy Kuo’s Specialties:

360 Web Marketing:
+ Search Engine Optimization (SEO)
+ Sponsored Search / Pay-Per-Click (PPC) Campaign Development & Management on Google AdWords, Yahoo Search Marketing, Microsoft AdCenter, & Ask Sponsored Listings (certified Google AdWords Professional, Yahoo Ambassador, and accredited Microsoft adExcellence member)
+ Landing Page Development
+ Traffic Analytics (Omniture SiteCatalyst, Google Analytics) & Conversion Analysis
+ Click Fraud Protection & Resolution
+ Reputation Management

Jeremy Kuo’s Experience

• Snowboard Instructor

  Snow Creek

  (Privately Held; 201-500 employees; Sports industry)

  December 2007 — Present (1 year)

  + Seasonal part-time snowboard instructor

• Director of Search Marketing

  BIGSHOT

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  June 2007 — Present (1 year 6 months)

  + Search Marketing Campaign Development and Management

• SEM Specialist

  Pop Labs (formerly Webxites Holdings, Inc.)

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  January 2006 — May 2007 (1 year 5 months)

  + Conducted Competitive Intelligence (CI) research in the scope of Search Engine Marketing (SEM)
  + Developed and managed online advertising campaigns on Pay-Per Click (PPC) properties
  + Performed Search Engine Optimization (SEO) work
  + Beta tested new software and web-based services as lead tester
  + Authored 80% of all departmental SOP training materials and cross-department tutorials on corporate Wiki
  + Market served: SMBs
  + Total full life-cycle accounts managed to date (5/2007): over 150
  + Zero (0) sick days taken

• Market Media District Manager

  Brookstone, Inc.

  (Public Company; 1001-5000 employees; BKST; Retail industry)

  August 2005 — October 2005 (3 months)

  + Coordinated local advertising for the TX, OK, and KS retail locations
  + Developed and implemented the local marketing front for the Nap and Tempur-Pedic product promotions
  + Designed fundraising material for Katrina hurricane relief efforts in the Houston market
  + Zero (0) sick days taken

• Second Assistant Manager

  Brookstone, Inc.

  (Public Company; 1001-5000 employees; BKST; Retail industry)

  August 2005 — October 2005 (3 months)

  + Performed store opening and closing procedures as a key holder
  + Delegated responsibilities and managed a team of four sales associates
  + Facilitated store-to-store and store-to-headquarters relations
  + Completed daily sales auditing, productivity reports, and weekly payroll submissions

• Web Developer

  Lied Center of Kansas

  (Non-Profit; 11-50 employees; Performing Arts industry)

  July 2003 — August 2005 (2 years 2 months)

  + Developed and maintained two seasonal facelifts for the company’s web front and promotional materials
  + Installed analytics tracking code and interpreted data for web audience analysis and targeted marketing
  + Launched a password-protected database of press kits for media use
  + Researched and recommended specific software and services
  + Compiled a training manual for future web developers

Jeremy Kuo’s Education

• University of Kansas

  B.A., Communication Studies, w/ emphasis on Computer-Mediated Com. (CMC), Leadership Dev., & Org. Dev., 2000 — 2005

  + KU Lambda Phi Epsilon: Chapter co-founder and President, 2004
  + KU Asian-American Student Union: Historian, 2003-04
  + National Marrow Donor Program: Volunteer Recruiter, 2003-current
  + Habitat for Humanity: Volunteer Builder, 2001-current
  + KU Tae Kwon Do: Senior Blue Belt Student, 2001-04

  Activities and Societies:

  Lambda Phi Epsilon, Asian-American Student Union, National Marrow Donor Program, Habitat For Humanity, KU Tae Kwon Do

• Florimont

  Bac ES, Economics & Sociology, 2000

  + Student United Nations (SUN), Geneva, Switzerland - School Delegate, 1998 & 1999

  Activities and Societies:

  Student United Nations (SUN), Track Team, Hockey Team

Additional Information

Jeremy Kuo’s Websites:

• Kansas City Internet Marketing
• Breast Cancer Fundraiser

Jeremy Kuo’s Interests:

Information Technology, Relational Development, Small Teams & Group Communication, Foreign Cuisine, Traveling, Outdoor Life: Running ('06 Houston Susan G Komen 5K Race For The Cure, '07 Houston Press / Smart Financial 5K, '07 Houston Conoco Phillips Rodeo 5K Run, '08 North Kansas City Groundhog 10K Run, '08 Olathe Half Marathon, '08 Lawrence Half Marathon, '08 Susan G Komen Race For The Cure 5K), Cycling ('07 Katy Spring Breakaway, '07 Tour de Houston, '07 Katy Ram, '07 Houston-Austin BP MS150), Triathlons ('07 Lawrence Xterra, '08 Olathe Heritage Park, '08 Topeka Tinman, '08 Shawnee Mission Park, '08 Lawrence Midwest Mayhem, '08 Wichita Mudwater), Fishing, Trekking, Snowboarding

Jeremy Kuo’s Groups:

+ USA Triathlon: Registered Athlete, 2008
+ KC Multisport: Member, 2008
+ University of Houston Lambda Phi Epsilon: Alumni Advisor, 2006-07

•    Florimont Alumni

Jeremy Kuo’s Honors:

Certificat D'Excellence, University of Kansas French Department, 2003

Jeremy Kuo’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch