Jeremy Khoo

Accomplished marketing professional with over a decade of experience in planning and developing integrated communications above & below-the-line, specializing in direct, database & closed-loop marketing, loyalty & customer relationship management. Experience includes managing regional projects and country teams in the Asia Pacific, evaluating, hiring & managing advertising/PR/interactive/direct marketing/research agencies, planning and developing PR activities and events and managing loyalty programs.

Jeremy Khoo’s Specialties:

Leadership & Supervision
Strategic Planning
Communication & PR Strategy
Regional Project Management
B2B/B2C Marketing
Budget Management
Business Development
Client Management
Communication & Presentation
Training & Development
Word, PowerPoint, Excel, Project, Publisher, FrontPage, PageMaker, Acrobat, HTML.

Jeremy Khoo’s Experience

Assistant General Manager

FairPrice Foundation Ltd

(Philanthropy industry)

June 2008 — Present (1 year 7 months)

Appointed to set up and oversee the charity’s sponsorship processes, maximize sponsorship opportunities and evaluate outcomes. This includes identifying sponsorship opportunities that are in line with the company’s strategic objectives to help build its corporate social responsibility profile.
Deputy Director, Marketing Communications and Loyalty

NTUC Fairprice

(Government Agency; Supermarkets industry)

September 2007 — Present (2 years 4 months)

Responsible for the development and execution of retail marketing strategies and programmes to increase FairPrice’s brand value/equity amongst consumers to convert them to life-long, loyal customers. These marketing communication strategies include brand management and stewardship, sponsorship, loyalty programmes, customer segmentation and customer insights.
Career and Life Coach

Self-employed

(Self-Employed; Myself Only; Professional Training & Coaching industry)

July 2007 — Present (2 years 6 months)

Channeling passion to support people in today's ever changing work environment to good use.
Partner clients to discover their calling in life and challenge them to pursue their dreams.
Become a catalyst to stimulate individuals to their full potential.
South Asia Marcom Manager

Apple

(Public Company; AAPL; Computer Hardware industry)

April 2006 — September 2007 (1 year 6 months)

South Asia marcom team leader in-charge of public relations, branding, buzz marketing, channel programs, POS materials management, digital info management i.e. apple.com, Apple Customer Database, eDM, etc, product roadshows and events and product seeding.
VP Consumer Marketing and Loyalty

QB Pte Ltd

(Public Company; 11-50 employees; Marketing and Advertising industry)

September 2004 — March 2006 (1 year 7 months)

In-charge of QB’s branding, advertising, public relations, marketing research, BTL promotions and marketing budgets. Responsible for QB’s loyalty business including developing business models, sourcing for loyalty solutions providers and merchant partners.
Direct Marketing and Loyalty Manager

Shell Oil

(Public Company; 10,001 or more employees; Oil & Energy industry)

July 2001 — March 2004 (2 years 9 months)

Responsible for Shell’s direct and loyalty-marketing including brand stewardship, customer relationship management and database marketing.
E-Commerce Marketing Manager

Compaq

(Public Company; 5001-10,000 employees; Information Technology and Services industry)

February 1997 — June 2001 (4 years 5 months)

In-charge of Compaq’s Internet communications including banner advertising, affiliate marketing, e-mail marketing and web partnerships.
Account Manager

J Walter Thompson

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

January 1995 — January 1997 (2 years 1 month)
Account Supervisor

Ogilvy and Mather

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

July 1991 — December 1994 (3 years 6 months)

Jeremy Khoo’s Education

Coach Inc

Coaching 2007 — 2007
National University of Singapore

BSc , Biochemistry and Microbiology , June 1988 — April 1991

Activities and Societies:

NUSSU, CAC, Science Club, Temasek Hall
Catholic Junior College

Science 1984 — 1985
St Joseph's Institution

Science 1980 — 1983