Digital marketing, engagement and strategy pragmatist, formerly in UK government, now consulting
London, United Kingdom
- Current
-
- . at family sabbatical
- Past
-
- Head of internet communication at Ministry of Justice
- Social media review at Cabinet Office
- Internet development manager at Department for Constitutional Affairs
- strategic planning and policy roles at Department for Constitutional Affairs
- Executive manager at Wired Wessex
- Head of marketing at Workhouse Ltd
- Marketing executive at Cornhill Insurance
- marketing roles at financial services companies
- Education
-
- Chartered Institute of Marketing
- Chartered Institute of Marketing
- University of Southampton
- Recommended
-
6 people have recommended Jeremy - Connections
-
324
connections
- Industry
- Online Media
- Websites
Jeremy Gould’s Summary
Until early 2009 I was a civil servant with responsibility for digital media strategy at the UK Ministry of Justice. I led a team managing a portfolio of websites and was a leading light in shaping and pushing the agenda for web2.0 / social media adoption in government.
I'm a qualified member of the Chartered Institute of Marketing, and before I joined the civil service I worked on web and marketing ’stuff’ in wider public sector, corporate, and agency environments.
I'm really interested in helping organisations use the web better to communicate, transact and interact - particularly, but not exclusively, UK public sector organisations.
Jeremy Gould’s Specialties:
I define my approach as digital pragmatism - developing realistic propositions with a technology agnostic approach and strong user focus
Using social web applications for online engagement and delivering lean, functional web presences
Delivering with limited resources, I thrive within constraints be they financial, organisational or philosophical
Building and motivating teams - physically and virtually
Jeremy Gould’s Experience
-
.
family sabbatical
(Online Media industry)
February 2009 — Present (10 months)
I'm currently taking an extended break from work to spend some time away with my family but am available for short- and/or part-time projects, especially if they allow me to undertake some of the work remotely. I'm regularly in London and available for meetings etc.
-
Head of internet communication
Ministry of Justice
(Government Agency; Government Administration industry)
May 2007 — January 2009 (1 year 9 months)
I created and led the implementation one of the, if not the, first digital media strategy for a UK government organisation (the third largest in size).
I came up with the ideas and designed the structure, functionality, content, and editorial policies for the launch of the department's corporate website, www.justice.gov.uk In May 2007. Sitemorse ranked it 2nd in its benchmarking of 400 public sector websites in Q1 2009. Not bad for a site almost two years old.
I led the development of the site's first refresh, which launched shortly after I left in early 2009.
Amongst the many web projects I worked on, two stand out as worthy of mention:
The Wales Office (www.walesoffice.gov.uk): the first government corporate website built using the Wordpress blogging / CMS platform. I provided strategic consultancy, developed the proposition and procured resource to build and launch the site in early 2008.
The Governance of Britain (http://governance.justice.gov.uk): an attempt to use social web tools to both aggregate and syndicate information and conversations from across the government web estate, and the wider internet, around a range of issues designed to stimulate debate about citizens' involvement in democratic institutions.
I organised the first two UK government barcamps for public servants working in digital media, held in January 2008 and January 2009, and set up a regular series of informal networking ‘teacamps’ that take place in Westminster, London. -
Social media review
Cabinet Office
(Government Agency; Government Administration industry)
March 2007 — June 2007 (4 months)
I provided specialist advice and expertise as part of the review team. We examined; the opportunities, challenges, risks and implications of social media for government, what role government should play in this space, and what guidelines civil servants needed to engage in social media as part of their jobs.
-
Internet development manager
Department for Constitutional Affairs
(Government Agency; Government Administration industry)
August 2004 — May 2007 (2 years 10 months)
Similar role and responsibilities to my position at the Ministry of Justice. I provided strategic communications advice and/or project leadership for a variety of organisations developing their online presence including the Judicial Appointments Commission, The Official Solicitor, the Office of Public Guardian, the Administrative Justice and Tribunals Council and the Tribunals Service.
-
strategic planning and policy roles
Department for Constitutional Affairs
(Government Agency; 10,001 or more employees; Government Administration industry)
April 2002 — August 2004 (2 years 5 months)
Led departmental strategic planning and corporate reporting team, including producing the department's annual report for Parliament.
Led policy development, and stakeholder communications, for elements of the Constitutional Reform Bill programme. -
Executive manager
Wired Wessex
(Non-Profit; Marketing and Advertising industry)
August 2001 — April 2002 (9 months)
Headed up a small quango supporting the new media industry in Hampshire. I organised events (workshops, seminars etc) for members to network, increase their knowledge, and develop their businesses. Membership of the network doubled to over 500 SME's during my leadership.
-
Head of marketing
Workhouse Ltd
(Privately Held; Capital Markets industry)
July 2000 — August 2001 (1 year 2 months)
Responsible for overseeing the marketing function and managing client relationships at a digital media agency specialising in youth / education and interactive television. Clients included BBC Education, Blue Square, Ragdoll Productions and ITV.
-
Marketing executive
Cornhill Insurance
(Financial Services industry)
June 1996 — August 2000 (4 years 3 months)
Part of marketing team responsible for organisational branding, advertising, corporate entertainment, market research etc. Led on web / ebusiness proposition development projects, trade advertising and market research.
-
marketing roles
financial services companies
(Financial Services industry)
1992 — June 1996 (4 years )
Learnt the ropes developing direct mail campaigns, local and sector advertising etc.
Additional Information
Jeremy Gould’s Websites:
Jeremy Gould’s Interests:
Mountain biking, running, cooking, being by the sea, music, general geekery.
Jeremy Gould’s Groups:
full member of the Chartered Institute of Marketing (MCIM) from 1999
-
ThoseinMedia -
Public Sector Marketing 2.0 -
eGov Community -
Social Media Mafia -
Tweeple -
Civil Service Club -
Online Information & IMS Exhibition and Conference -
Tuttle -
We Are Social -
Security Cleared UK -
we20 -
London Communicators and Engagement Group -
Digital third sector forum -
Digital Mentors for Government -
Social Innovation Camp
Jeremy Gould’s Honors:
www.justice.gov.uk - ranked 2nd of 400 in Sitemorse public sector website benchmarking Q1 2009.
www.dca.gov.uk - third placed government website in Precedent Research annual review of government websites 2005.
Jeremy Gould’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
