digital communicator, web strategist and social media agitator in UK government
London, United Kingdom
digital communicator, web strategist and social media agitator in UK government
London, United Kingdom
I am a civil servant at the UK Ministry of Justice with responsibility for digital media strategy. I lead a team of web professionals managing a portfolio of websites, developing customer-centric online communication propositions, and using social media tools to encourage online engagement.
Prior to joining the civil service, I worked on web 'stuff' in wider public sector, corporate, and agency environments.
Proposition development with a technology agnostic approach
Defining user experience - strong ability to act as an 'informed customer'
Using social media for online engagement and delivering lean, functional web presences
Delivering with limited resources
Building and motivating teams - physically and virtually
Qualified and experienced OGC gateway reviewer
(Government Agency; 10,001 or more employees; Government Administration industry)
May 2007 — Present (1 year 7 months)
Lead on development and implementation of digital media strategy and policy for 3rd largest UK government department.
Work with business leaders to identify online communications requirements, ensuring fit with the organisation’s overarching business and communications priorities.
Oversee day to day running and development of the corporate website (www.justice.gov.uk) managing team of content editors.
Ensure adherence to quality, consistency, usability and accessibility standards for department's portfolio of over fifty websites.
Identify options and develop propositions for using social media tools and applications.
Advise senior management on digital issues.
Represent the department on relevant cross-Whitehall bodies.
Board member for another government department's website rationalisation programme.
Organiser, first UK government barcamp.
(Government Agency; 10,001 or more employees; Government Administration industry)
March 2007 — June 2007 (4 months)
Worked as part of Government Communications review team, providing specialist advice and expertise. Review examined:
The opportunities, challenges, risks and implications of social media for government.
How government departments were already using social media.
What role government should play in this space.
What guidelines civil servants needed to engage in social media as part of their jobs.
(Government Agency; 10,001 or more employees; Government Administration industry)
August 2004 — May 2007 (2 years 10 months)
Similar role and responsibilities to my current position at the Ministry of Justice.
(Government Agency; 10,001 or more employees; Government Administration industry)
April 2002 — August 2004 (2 years 5 months)
Led departmental strategic planning and corporate reporting team, including producing the department's annual report for Parliament.
Led policy development, and stakeholder communications, for elements of the Constitutional Reform Bill programme.
(Non-Profit; 1-10 employees; Marketing and Advertising industry)
August 2001 — April 2002 (9 months)
Headed up a publicly funded company supporting the new media industry in Hampshire. I created opportunities for members to network, increase their knowledge, and develop their businesses. through a comprehensive programme of workshops, seminars, networking meetings etc. Membership of the network doubled to over 500 SME's during my leadership.
(Privately Held; 11-50 employees; Online Media industry)
July 2000 — August 2001 (1 year 2 months)
Responsible for managing the marketing function at a digital media agency including promotion, direct mail and new business development. Overhauled all marketing tools, introduced electronic interactive demonstrators, and developed proposals for client projects.
(Public Company; Financial Services industry)
June 1996 — August 2000 (4 years 3 months)
Part of marketing team responsible for organisational branding, advertising, corporate entertainment, market research etc. Led on web and ebusiness proposition development projects, trade advertising and market research.
(Financial Services industry)
1992 — June 1996 (4 years)
Learnt the ropes developing direct mail campaigns, local and sector advertising etc.
Mountain biking, running, cooking, being by the sea, music, general geekery.
full member of the Chartered Institute of Marketing (MCIM) from 1999
www.dca.gov.uk - third placed government website in Precedent Research annual review of government websites 2005.