Jeremy Chatfield

Current

• Managing Director/Analyst at Merjis Ltd

Past

• Interim Technical Director at SITRA Ltd
• Product Manager at Advisor Technologies
• Head of R&D at BiblioTech Ltd

• Vice President, Technology Evangelist at Xi Graphics Inc
• Director of Binary Products at Information Foundation
• Technical Manager Operating Systems at Dell Computers plc
• Senior Systems Programmer at Quadratron Systems Inc
• Manager Application Software at Quadratron Systems (UK) Ltd
• Support Manager at Convergent Solutions Ltd
• Lecturer in Digital Instrumentation at The Open University

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Education

• The Open University
• University of Reading

Recommended

14 people have recommended Jeremy

Connections

80 connections

Industry

Online Media

Websites

• My Company
• My Blog

Jeremy Chatfield’s Summary

Internet marketing, web analytics since 1994. Paid search strategy and execution since 2004, with software bidding optimisation and custom integration with client selected web analytics tools. Improvements in performance through landing page optimisation. Search Engine Optimisation and use of Social Networking, online PR, etc. Budgets of up to $M's/year per client account. Client list includes Skype, Viagogo, Gumtree, Perrys, BUPA, Chase De Vere Mortgage Management, Thomas Cook, Mixam, Alaska Travel, Qype.

Management and executive experience in UK and USA, international/localised products in B2B and B2C, mostly software R&D and product marketing. Strong focus on consumer interaction with the business and with products. More than 20 years experience in early stage startups, both self financed and VC funded.

Jeremy Chatfield’s Specialties:

Paid search strategy, automation (bidding, advertising) and paid search management. Web site design & improvement using quantitative techniques and rapid iterative development. Web analytics, especially online and offline conversion measurement. SEO, and design of SEO-friendly web Content Management Systems. New software product research and development. Staff management (performance improvement, team hiring & development).

Jeremy Chatfield’s Experience

• Managing Director/Analyst

  Merjis Ltd

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  April 2003 — Present (5 years 4 months)

  Improve volume of relevant traffic and conversion (online and offline) through internet marketing strategy and audit of activities such as SEO, Paid Search, Conversion (Usability and Messaging). Company co-founder. Clients include FTSE 1000/Fortune 2000 and other well known brand names as well as SMEs.

• Interim Technical Director

  SITRA Ltd

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  January 2002 — December 2002 (1 year)

  Create project to refine core business idea, hire team, develop proof-of-concept, revise project and team for sales model development. Inventor or co-inventor of several patents for highly automated telephone directory services using voice recognition; VoiceXML and Java with VOIP.

• Product Manager

  Advisor Technologies

  (Privately Held; 11-50 employees; Internet industry)

  January 2001 — September 2001 (9 months)

  Supported VC dance, built up QA, documentation. Developed and delivered presentations to trade shows and large account prospects. Supported outbound telesales. Feature scheduling. Multi product meta-intrusion detector for information security management.

• Head of R&D

  BiblioTech Ltd

  (Privately Held; 51-200 employees; Internet industry)

  April 2000 — November 2000 (8 months)

  Manage programming staff and support business objectives for mass market web fronted database products. Worked with COO to design and implement whole company change control process. Started proper project management disciplines, including business justification. Perl/Solaris/Linux/Informix development environment. Modified RUP used for software projects.

• Vice President, Technology Evangelist

  Xi Graphics Inc

  (Privately Held; 11-50 employees; Computer Software industry)

  January 1994 — February 2000 (6 years 2 months)

  Co-founder and director, did anything and everything - accounts, sales, marketing, tech support, qa, business and technical admin. Most time dedicated to marketing and product management.

• Director of Binary Products

  Information Foundation

  (Privately Held; 51-200 employees; Computer Software industry)

  November 1992 — January 1994 (1 year 3 months)

  New role created as a result of business plan submitted to the company owner. New business unit to sell COTS software rather than bespoke software and training services of core company.

• Technical Manager Operating Systems

  Dell Computers plc

  (Public Company; 501-1000 employees; Computer Hardware industry)

  October 1989 — November 1992 (3 years 2 months)

  IT troubleshooter, software evaluation, software team manager (research & development and third line support).

• Senior Systems Programmer

  Quadratron Systems Inc

  (Privately Held; 51-200 employees; Computer Software industry)

  December 1987 — September 1988 (10 months)

  Assigned to project to port fast changing UNIX product to MS-DOS using extended memory programming (Phar Lap, IIRC), so that the company could bid for a US Army procurement that would run DOS on a UNIX system. Yes, I was to port a native UNIX product to DOS, so it would run in a DOS emulator under UNIX. Good job I have a sense of humour.

• Manager Application Software

  Quadratron Systems (UK) Ltd

  (Privately Held; 1-10 employees; Computer Software industry)

  March 1985 — September 1987 (2 years 7 months)

  Joined as a porting programmer and ended up running the user facing technical operation, from customer support to training, custom driver development and business process interfaces. Went to US to manage various projects there. Went to Europe to support various porting and customer support exercises. Spent so much time travelling at short notice that I kept a bag permanently packed in the car, ready to fly on short notice - fun for a while, but I never really got to see the countries I visited, just a bunch of airports, hotels and office architecture.

• Support Manager

  Convergent Solutions Ltd

  (Privately Held; 1-10 employees; Computer Hardware industry)

  October 1983 — March 1985 (1 year 6 months)

  Startup operation within Star Computer Group. UNIX porting experience and comfort with hardware was useful for a UNIX box shipping operation. Spent a lot of time diagnosing various hardware and software faults such as power supplies assuming that the UK ran on 220V (back then the UK mains voltage could exceed 260V, significantly exceeding design margins and reducing PSU life) as well as assisting porting and other software issues in both Star and Convergents' clients.

• Lecturer in Digital Instrumentation

  The Open University

  (Educational Institution; 1001-5000 employees; Higher Education industry)

  March 1982 — December 1983 (1 year 10 months)

  Worked on maintaining courses and developing new course material for Electronics Discipline in the Technology Faculty. Research work continued on UNIX systems, graphics drivers, low energy housing, data flow software, statistics software, etc. Really enjoyed the Summer Schools - but by the end of two weeks of meeting and teaching students for whom this may have been first experience of an electronics lab and first time away from the family since they got married, when I was half the age of many of the students, pretty intense.

Jeremy Chatfield’s Education

• The Open University

  RA, Energy Research, Computing, 1979 — 1982

  Also involved with molecular modelling, early implementation of Unix, low bandwidth graphics, graphic device interfaces.

  Activities and Societies:

  Energy Research Group, Main Researcher for Pennylands Low Energy Housing Experiment, which was Europe's largest low energy housing project.

• University of Reading

  B.Sc, Cybernetics Science, October 1975 — June 1978

  I draw daily on the management lessons I learned in the Student's Union, to my great surprise.

  Activities and Societies:

  Student Union Executive, Environmental Action Group

Additional Information

Jeremy Chatfield’s Websites:

• My Company
• My Blog

Jeremy Chatfield’s Interests:

paid search, SEO, SEM, user experience on the web, design of social interfaces online such as blogging and consumer-lead discussion systems, marketing, microeconomics, user psychology, new product development, technophile, business process design, strategy

Jeremy Chatfield’s Groups:

Internet Advertising Bureau

•    LinkedSEO member

Jeremy Chatfield’s Honors:

Google Advertising Professional, March 2005 and updated 2007.

Jeremy Chatfield’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch