First Vice President, eCommerce at Bank of America
Greater Los Angeles Area
- Current
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- First Vice President, eCommerce at Bank of America
- Past
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- First Vice President, Internet Channel Management at Countrywide Home Loans
- Business Intelligence Manager at Ownit Mortgage Solutions
- Lead Consultant and Strategist at Espenschied-Bachmann Group, Inc.
- Vice President, e-Business at United California Bank/Bank of the West
- Vice President, Internet Marketing and Planning at Countrywide Home Loans
- Education
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- Claremont Graduate University - Peter F. Drucker and Masatoshi Ito Graduate School of Management
- University of California, Los Angeles
- Recommended
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- Industry
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- Websites
Jeremy Bachmann’s Summary
Clear track record of strategic plan development, leadership across functional teams and delivering results.
Far ranging experience in developing the business, customer experience and investment strategy for eCommerce websites in the financial services industry.
15 years overall financial services experience with 10 years of dedicated eCommerce experience
Ability to communicate complex technical concepts to non-technical audiences
Jeremy Bachmann’s Specialties:
online marketing - eMail Marketing, Search Marketing, SEM, SEO, eMarketing;
user experience (including content, IA, and navigation design)
Jeremy Bachmann’s Experience
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First Vice President, eCommerce
Bank of America
(Public Company; 10,001 or more employees; BAC; Banking industry)
July 2008 — Present (5 months)
Develop and implement comprehensive ecommerce strategy to improve lead generation and customer satisfaction within retail mortgage channel.
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First Vice President, Internet Channel Management
Countrywide Home Loans
(Public Company; 10,001 or more employees; CFC; Financial Services industry)
May 2007 — July 2008 (1 year 3 months)
Create and executive Internet strategy for strategic business alliances.
Direct responsibility for managing major business and technology projects that enhance the Internet properties that support joint ventures and strategic business alliances. -
Business Intelligence Manager
Ownit Mortgage Solutions
(Privately Held; 501-1000 employees; Financial Services industry)
December 2005 — January 2006 (2 months)
Designed and developed enterprise-wide data analysis and reporting solutions for one of nation’s fastest growing wholesale mortgage lenders. Worked closely with senior management and end-users to translate functional and business requirements into technical requirements, define reporting needs, and validate results to ensure data quality and solution effectiveness. Designed and built data models, developed reports, scorecards, and dashboards. Documented and communicated current metadata to educate users regarding data warehouse content, access methods and tool support.
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Lead Consultant and Strategist
Espenschied-Bachmann Group, Inc.
(Privately Held; 1-10 employees; Information Technology and Services industry)
January 2002 — January 2005 (3 years 1 month)
Launched management consulting and technology services firm delivering strategic online marketing solutions to financial services industry clients. Developed requests for proposals and conducted consultations that converted prospects into customers. Created targeted custom online marketing campaigns, defined customer needs and technical specifications, developed work plans, and guided cross-functional team throughout project execution to ensure fulfillment of delivery commitments.
Directed comprehensive Internet marketing programs spanning email initiatives, web site content development and programming, search engine marketing, and customer relationship management strategies. Analyzed web site traffic, online lead generation, and campaign performance to document effectiveness and enhance promotional strategies. Developed and standardized company’s design and programming standards. -
Vice President, e-Business
United California Bank/Bank of the West
(Public Company; 10,001 or more employees; UFJ; Banking industry)
January 2001 — January 2002 (1 year 1 month)
Directed team of e-business professionals, department representatives, and outside contractors and allocated a $750,000 budget to drive development and launch 250-page web site for California’s third largest bank. Managed all content design and information architecture development. Created and implemented strategic marketing initiatives that delivered exponential business growth.
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Vice President, Internet Marketing and Planning
Countrywide Home Loans
(Public Company; 10,001 or more employees; CFC; Financial Services industry)
January 1999 — January 2001 (2 years 1 month)
Rose through ranks of Fortune 500 financial services company to capture an executive role directing strategic planning, marketing, and online research for main corporate web site, as well as the Full Spectrum Lending, Insurance Services, Realtor Advantage, Portfolio Services and additional divisional web sites. Managed a staff of 5 and allocated a $130,000 monthly advertising and marketing budget. Designed and implemented online promotional campaigns spanning banner advertising, affiliate marketing, search engine optimization, and email marketing.
Jeremy Bachmann’s Education
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Claremont Graduate University - Peter F. Drucker and Masatoshi Ito Graduate School of Management
1992 — 1994
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University of California, Los Angeles
B.A., History, 1986 — 1990
Additional Information
Jeremy Bachmann’s Websites:
Jeremy Bachmann’s Groups:
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The Peter F. Drucker & Masatoshi Ito Graduate School of Management Alumni Group
Jeremy Bachmann’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
