
Marketing Navigator
Washington D.C. Metro Area

Marketing Navigator
Washington D.C. Metro Area
I hate to say it, but "playing the game" is only part of it. I like to win.
Sorry, let me correct that. I love to win.
That's why I prefer opportunities where I can tie compensation to performance.
The "personal brand image" I cultivate is based on two words: Passion and Results.
I am PASSIONATE about the ability for technology to improve people's lives and make organizations more efficient AND profitable.
I am PASSIONATE about marketing as a practice and a discipline. It is about relationships, making people feel good, and only then, making money.
Ask the 1100 people I call each year to say 'Happy Birthday" and those who read my blogs (both of them). They will tell you that I am committed to these beliefs in my personal life, not just my professional life.
Every stop on my professional career has been about delivering value for my employer, my clients, and my customers during at the intersection of marketing and technology.
Every stop on the way was also marked by a commitment to results. You’ll see this in the awards I have won and what others have to say about me.
You want passion and a deep understanding of how to make your product, service, or yourself communicate effectively in an "attention economy"?
Then, let’s connect!
Building word-of-mouth marketing engines that scale effectively, are measured relentlessly, and operated efficiently.
(Marketing and Advertising industry)
April 2008 — Present (1 year 8 months)
You know those people who go to sporting events and paint their chests and faces with their team's logo?
Wouldn't it be great if your company or organization had people like that out there promoting you to their friends...for free?
The goal is simple
1. Do something that is worth talking about
2. Make it easy for your people to tell their friends about it
I have clients ranging from Fortune 50 to a NY Times best-selling author.
I help create and identify "raving fans" for your organization. Then, I help you cultivate those relationships. Lastly, you learn how to activate the fans (this includes social media as well as offline) to cost-effectively spread the word about you.
But, don't take it from me. See what my clients have to say:
http://www.jer979.com/clients-and-testimonials/pink/
Or, read my whitepaper on Community Driven Marketing at www.communitydrivenmarketing.com
It's a new world of marketing. May I serve as your navigator?
(Computer Software industry)
2008 — Present (1 year )
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
November 2007 — April 2008 (6 months)
Building a vibrant and engaged community of over 300 Microsoft partners who sell solutions to Federal, State, Local Gov't and Education in the US.
Developing and executing upon highly scalable and trackable marketing engines to drive $10 million in licensing revenue
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
July 2006 — October 2007 (1 year 4 months)
Building a data-driven marketing engine to recruit and engage 100 net new channel partners and co-market solutions that result in licensing revenue.
Through-partner marketing that leverages Microsoft assets are generating approx.$1m in net new pipeline per month and touching close to 1000 customers.
The process is heavily data-driven given the large market we serve (over 50k customers) and requires us to employ 'smart targeting' efforts to maximize ROI.
US and Regional Multiple Award Recipient
-FY05: Q1-East Region CPE Award; Q2-Team Area MVP for H1; Q3-East Region Gold Star; Q4-East Region “Make It Happen” Award; Finalist for Microsoft Circle of Excellence Award; top-ranked contributor status for FY05; Selected for Leadership Development Program (top 5% of region)
-FY06: Q2 “Extreme Team” and Q4 “Servernator” Awards
-FY07: Q3 "Thought Leadership" Award, US Marketing "Best Practices" Award
-FY07: Q4 "Make It Happen" Award and Circle of Excellence Nominee
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
July 2004 — July 2006 (2 years 1 month)
Responsible for driving the sale of Microsoft's server products to mid-market commercial customers in the Mid-Atlantic (DC, MD, VA, WV) by engaging and leveraging the strengths of the partner community.
Highlights:
-Drove consecutive years of >25% YOY Server Growth (FY05 and FY06) to achieve 106% attainment (FY06) and #1 in the US for Growth (FY05).
-Executed over 400 through-partner marketing activities with more than 50 partners (FY05)
-Built, managed, and operationalized a through-partner Assessment engine that trained 10 partners, generated over 100 leads in 3 months, conducted over 40 customer-facing Assessments and generated $1mm in net new pipeline for SQL Server. (FY06)
-Drove through-partner sales effort in FY05 to achieve 100% attainment of Developer Tools quota for the first time in three years (US Best Practice). Drove positive growth (9%) in FY06 in Developer Tools—the only area to have consecutive YOY positive growth numbers in the US.
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
November 2002 — July 2004 (1 year 9 months)
(Partnership; 1-10 employees; Internet industry)
August 2000 — November 2002 (2 years 4 months)
SilentFrog was an online marketplace for connecting buyers and sellers of small $ value transactions.
-Co-developed business concept and raised $550k in March 2001
-Solicited and negotiated CXO-level partnerships with sites of up to 3 million members
-Managed all sales, marketing, and public relations strategies and tactics
-Conceived and implemented customer acquisition and retention programs
-Wrote releases and obtained coverage in The Washington Post, NBC 4 (Wash. DC) among other publications
(Privately Held; 51-200 employees; Internet industry)
July 1998 — August 2000 (2 years 2 months)
Snickelways was an e-commerce focused development and consulting firm.
-Prospected for new accounts, wrote proposals, made presentations, formed budgets and closed business in excess of $2m at CXO level
-Managed large enterprise accounts (incl. financial services)
-Consulted and directed customized Internet-based business solutions for B2B and B2C clients (F1000 and dot-com)
-Developed new sources of business through channel partners
-Recognized as Outstanding Salesperson for Q1, 2000
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 1997 — June 1998 (1 year 1 month)
An interactive marketing services company that assited clients in developing an online presence.
-Planned and produced interactive marketing websites for Japanese and multi-national clients (IBM, Heineken, and McVitie’s)
-Initiated and managed the company’s outbound marketing campaigns to develop new business opportunities and relationships
N/A , International Relations , 1996 — 1997
n/a , History and Economics , 1995 — 1996
BA , History , 1991 — 1995
Marketing, blogging, Internet and Web 2.0, reading. exercise, travel,
pulver, UJA, kms, SWOM