
Global Head of Market & Competitive Intelligence at Ciba | Owner of Markintell.com, Market Intelligence
Basel Area, Switzerland

Global Head of Market & Competitive Intelligence at Ciba | Owner of Markintell.com, Market Intelligence
Basel Area, Switzerland
Global conceptual and strategic lead in developing and establishing, running a centralized Market & Competitive Intelligence function including state-of-the-art technological solutions and mutual global processes and sourcing strategies plus internal training to market analysts, market researchers, marketers and sales staffers.
Broad experience in commercial roles spanning from Account Management, regional leadership roles in Market Development & Market Research (both during 5-year management assignment in the U.S.) in the textiles industry (as the world's leading specialty chemicals supplier).
Substantial global leadership experience in all past roles, espcially in e-commerce and electronic communications both in the business field and at a corporate level.
Market & Competitive Intelligence, Change Management, Market Data Strategy, Market Opportunity Analysis, Market Data Execution, Primary / Secondary Research, Corporate Intelligence Processes, Market Development, Industry Research, Business Analysis, Competitive Analysis, Sales (Textile Dyes & Chemicals, NAFTA), Corporate Communications, Online Marketing, New Business Development, Textiles, Specialty Chemicals, E-Business, E-Commerce, Marketing Communications, MarkIntell.com.
(Privately Held; Myself Only; Management Consulting industry)
April 2006 — Present (2 years 2 months)
Markintell.com is my private project supporting my professional activities in Market & Competitive Intelligence with a Swiss multinational chemicals corporation as Global Head of Market & Competitive Intelligence. Building a strong global network of competitive intelligence experts (practitioners, scholars and consultants) beyond Europe, Switzerland and the European, Swiss business landscape I started Markintell.com as a resource, gathering place and discussion area.
Intelligence strategies, techniques and processes as well as market & competitive intelligence specialties can be explored and discussed at Markintell.com - I truly hope to be able to build a first class expert forum with the site and my contribution both online and off will support the various professions in the competitive intelligence field and for other intelligence professions.
(Public Company; 10,001 or more employees; Chemicals industry)
January 2006 — Present (2 years 5 months)
Global conceptual and strategic lead for Ciba in developing and establishing, running a centralized Market & Competitive Intelligence function including state-of-the-art technological solutions and mutual global processes and sourcing strategies plus internal training to market analysts and market researchers plus marketers and sales staffers at Ciba global Headquarters in Europe, Switzerland (Basel) and in all Ciba Group Companies world-wide.
Member of Ciba Marketing & Sales Board. Active, contributing member of the Society of Competitive Intelligence Professionals (SCIP) running sessions and expert panel discussions at global and European summits and conventions, published author of Competitive Intelligence articles (e.g. in competitive intelligence books by the Competitive Intelligence Foundation (a SCIP board of competitive intelligence experts). Founding member of the Swiss Competitive Intelligence Foundation (SCIA), Switzerland, (Zürich).
(Public Company; 10,001 or more employees; CBS; Chemicals industry)
September 2004 — January 2006 (1 year 5 months)
As the Global Head of Electronic Communications, Corporate Communications, Global Headquarters Switzerland (reporting to Head of Corporate Communications) I was responsible for the following areas and tasks:
• Lead all activities and teams for corporate web sites, Intranets and other electronic publications and media plus audio-video-media management for all executive and board events
• Modernize, re-vamp, global strategy for electronic communications policies, tools, lead e-marketing groups and initiatives
• Member of the global Group Communications Leadership Team
(Public Company; 10,001 or more employees; CBS; Chemicals industry)
December 2002 — September 2004 (1 year 10 months)
As the Head of Global E-Business, Textile Effects Segment at Global Headquarters Switzerland (reporting to Head of Marketing Development Textiles) I was responsible for the following areas and tasks:
• Conceptualize, promote and lead implementation of B2B connectivity solutions via VMI, VMOI customer (sell-side) and supply (buy -side) programs
• Increase online sales through global e-commerce and e-marketing/e-sales programs and their implementation
• Lead implementation of global document management system
(Public Company; 10,001 or more employees; CBS; Chemicals industry)
April 1998 — December 2002 (4 years 9 months)
As the Regional Head of Market Development NAFTA, Textile Effects Segment (reporting to Regional President Textiles NAFTA) I was responsible for the following areas and tasks:
• Explore, research and analyze new textiles market opportunities
• Develop supporting intelligence, opportunity analysis and competition profiling
• Lead regional implementation of global standard sales and marketing software & Intranet & CRM
• Increase online sales through global e-commerce and e-marketing/e-sales programs and their implementation
• Lead implementation of global document management system
As the Regional Sales Support Manager USA, Can. (until 12/2000) / Local Account Manager Colors Division (partly until end 2002) (reporting to Head of Sales Textiles USA/Canada) I was responsible for the following areas and tasks:
• Cold acquisition of “lost” and untapped accounts
• Integration Manager NAFTA of former Pigments and Textile Dyes Divisions into Colors Division (500 FTE)
(Public Company; 10,001 or more employees; Pharmaceuticals industry)
January 1994 — April 1998 (4 years 4 months)
As the Global Head of Marketing Communication, Advertising & Promotion Textile Dyes Division, Headquarters Switzerland (reporting to Global Marketing Head Textiles) I was responsible for the following areas and tasks:
• Development and implementation of global state-of-the-art online-offline production of promotional & technical literature
• Responsible for global advertising campaigns and promotional material development & production
• Trade show and event management, MarCom planning & execution
Intelligence networking, market intelligence, ethical competitive intelligence techniques, business intelligence events, career opportunities, global, european, german and swiss marketing & sales conventions, summits and conferences, competitive intelligence contacts competitive intelligence with practitioners, competitive intelligence scholars and competitive intelligence consultants, vendors in Europe, Switzerland, Germany and globally. Marktforschung, Wettbersanalyse, Konkurrenzanalyse.
Global: Member and Contributor to SCIP (Society of Competitive Intelligence Professionals); Europe: ECSPP (European Chemical Site Promotion Platform), ECMSA (European Chemical Marketing and Strategy Association); Germany (Deutschland): Contributor to Deutsches Competitive Intelligence Forum; Switzerland (Schweiz, Suisse, Svizzera): Board Member of SCIA (Swiss Competitive Intelligence Association);