
Versatile Senior Marketing & Sales Manager
Valais, Switzerland

Versatile Senior Marketing & Sales Manager
Valais, Switzerland
Member of the Board of Directors of SCIP (the Society of Competitive Intelligence Professionals) 2009-2011.
Global conceptual and strategic lead in developing and establishing, running a centralized Market & Competitive Intelligence function including state-of-the-art technological solutions, cross-departmental, global processes and sourcing strategies, intelligence providers and vendors management plus internal training to market analysts, market researchers, marketers and sales staffers.
Broad experience in commercial roles spanning from Account Management, Contract Management, regional leadership roles in Market Development & Market Research (both during 5-year management assignment in the U.S.) in the textiles industry (as the world's leading specialty chemicals supplier).
Substantial global leadership experience in all past roles, including in e-commerce b2b solutions and electronic communications both in the business field and at a corporate level.
Market & Competitive Intelligence, Change Management, Contract Management, Business, Strategic & Marketing Planning, Marketing & Sales Best Practice & Processes, Intelligence Vendor Management, Primary / Secondary Research, Corporate Intelligence Processes, Market Development, Industry Research, Business Analysis, Competitive Analysis, Sales, Corporate Communications, Online Marketing, New Business Development, Textiles, Specialty Chemicals, E-Business B2B, Marketing Communications.
(Public Company; LONN; Biotechnology industry)
October 2009 — Present (2 months)
(Non-Profit; Non-Profit Organization Management industry)
January 2009 — Present (11 months)
The Society of Competitive Intelligence Professionals (SCIP) is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our 3'000-plus members world wide through leadership, education, advocacy, and networking.
Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence.
Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe.
SCIP's Board of Directors is to govern the organization. The board creates, governs and protects the vision, mission, values, strategy and policies for the organization and makes sure that they are properly implemented, maintained and respected. Members of SCIP's Board of Directors serve as representatives of the 3,000-plus members of the Society of Competitive Intelligence Professionals.
(Non-Profit Organization Management industry)
December 2007 — Present (2 years )
SCIA aims to enhance and support education, exchange and problem solving for the wiss competitive intelligence professionals community. SCIA is located in the heart of Switzerland: Zurich.
The board manages and runs the association's events and member relations & networking.
(Management Consulting industry)
December 2005 — October 2009 (3 years 11 months)
Markintell.com is my private project supporting my professional activities in Market & Competitive Intelligence with a Swiss multinational chemicals corporation as Global Head of Market & Competitive Intelligence. Building a strong global network of competitive intelligence experts (practitioners, scholars and consultants) beyond Europe, Switzerland and the European, Swiss business landscape I started Markintell.com as a resource, gathering place and discussion area.
Intelligence strategies, techniques and processes as well as market & competitive intelligence specialties can be explored and discussed at Markintell.com - I truly hope to be able to build a first class expert forum with the site and my contribution both online and off will support the various professions in the competitive intelligence field and for other intelligence professions.
In October 2009 a major global Competitive Intelligence consultancy and services company acquired markintell.com.
(Public Company; BAS.DE; Chemicals industry)
April 2009 — September 2009 (6 months)
(Public Company; Chemicals industry)
January 2006 — September 2009 (3 years 9 months)
Global conceptual and strategic lead for Ciba in developing and establishing, running a centralized Market & Competitive Intelligence function including state-of-the-art technological solutions and mutual global processes and sourcing strategies plus internal training to market analysts and market researchers plus marketers and sales staffers at Ciba global Headquarters in Europe, Switzerland (Basel) and in all Ciba Group Companies world-wide.
Member of Ciba Marketing & Sales Board. Active, contributing member of the Society of Competitive Intelligence Professionals (SCIP) running sessions and expert panel discussions at global and European summits and conventions, published author of Competitive Intelligence articles (e.g. in competitive intelligence books by the Competitive Intelligence Foundation (a SCIP board of competitive intelligence experts). Founding member of the Swiss Competitive Intelligence Foundation (SCIA), Switzerland, (Zürich).
(Public Company; 10,001 or more employees; CBS; Chemicals industry)
September 2004 — January 2006 (1 year 5 months)
As the Global Head of Electronic Communications, Corporate Communications, Global Headquarters Switzerland (reporting to Head of Corporate Communications) I was responsible for the following areas and tasks:
• Lead all activities and teams for corporate web sites, Intranets and other electronic publications and media plus audio-video-media management for all executive and board events
• Modernize, re-vamp, global strategy for electronic communications policies, tools, lead e-marketing groups and initiatives
• Member of the global Group Communications Leadership Team
(Public Company; 10,001 or more employees; CBS; Chemicals industry)
December 2002 — September 2004 (1 year 10 months)
As the Head of Global E-Business, Textile Effects Segment at Global Headquarters Switzerland (reporting to Head of Marketing Development Textiles) I was responsible for the following areas and tasks:
• Conceptualize, promote and lead implementation of B2B connectivity solutions via VMI, VMOI customer (sell-side) and supply (buy -side) programs
• Increase online sales through global e-commerce and e-marketing/e-sales programs and their implementation
• Lead implementation of global document management system
(Public Company; 10,001 or more employees; CBS; Chemicals industry)
April 1998 — December 2002 (4 years 9 months)
As the Regional Head of Market Development NAFTA, Textile Effects Segment (reporting to Regional President Textiles NAFTA) I was responsible for the following areas and tasks:
• Explore, research and analyze new textiles market opportunities
• Develop supporting intelligence, opportunity analysis and competition profiling
• Lead regional implementation of global standard sales and marketing software & Intranet & CRM
• Increase online sales through global e-commerce and e-marketing/e-sales programs and their implementation
• Lead implementation of global document management system
As the Regional Sales Support Manager USA, Can. (until 12/2000) / Local Account Manager Colors Division (partly until end 2002) (reporting to Head of Sales Textiles USA/Canada) I was responsible for the following areas and tasks:
• Cold acquisition of “lost” and untapped accounts
• Integration Manager NAFTA of former Pigments and Textile Dyes Divisions into Colors Division (500 FTE)
(Public Company; 10,001 or more employees; Pharmaceuticals industry)
January 1994 — April 1998 (4 years 4 months)
As the Global Head of Marketing Communication, Advertising & Promotion Textile Dyes Division, Headquarters Switzerland (reporting to Global Marketing Head Textiles) I was responsible for the following areas and tasks:
• Development and implementation of global state-of-the-art online-offline production of promotional & technical literature
• Responsible for global advertising campaigns and promotional material development & production
• Trade show and event management, MarCom planning & execution
Intelligence networking, market intelligence, ethical competitive intelligence techniques, business intelligence events, career opportunities, global, european, german and swiss marketing & sales conventions, summits and conferences, competitive intelligence contacts competitive intelligence with practitioners, competitive intelligence scholars and competitive intelligence consultants, vendors in Europe, Switzerland, Germany and globally. Marktforschung, Wettbersanalyse, Konkurrenzanalyse.
Global: Member of the Board of Directors of SCIP (Society of Competitive Intelligence Professionals); Member of the SCIP International Advisory Committee - (IAC); Switzerland (Schweiz, Suisse, Svizzera): Board Member of SCIA (Swiss Competitive Intelligence Association)